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SEO: 5 Common Myths and 6 Tips You Need To Know

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SEO: 5 Common Myths and 6 Tips You Need To Know
SEO: 5 Common Myths and 6 Tips You Need To Know

Proven SEO strategies generate successful results. But many marketers are looking for shortcuts and believing common myths.

Some of these myths are about illegal SEO practices (Black Hat SEO). So businesses and marketers are being banned from search engines.

SEO: Common Myths and Tips You Need To Know

Many SEO experts have debunked the myths. So you don’t need to believe SEO myths and black hat SEO techniques.

Here are some common SEO myths you need to avoid and some tips you need to know.

SEO: Common Myths and Tips You Need To Know
  1. Hummingbird Algorithm and Keywords

Google has indeed changed its search algorithm. Many marketers think that the Hummingbird update will push aside the keywords. So some marketers have ignored search engines.

But Hummingbird update was different from Panda or Penguin. If you ignore keywords you cannot achieve higher rankings. The truth is that keywords are still pushing websites to the first page.

Do not ignore keywords and search results. Hummingbird made it easier because you can now focus on a lower keyword ratio instead of spamming your articles with keywords.

SEO: Common Myths and Tips You Need To Know

Understand search intentions so that your keywords can deliver the best experience by matching your content with these intentions.

  1. Penalty for Duplicate Content

Google will penalize you for duplicate content is one of the most common myths. There are ranking implications whenever search spiders find duplicate content and these implications are the signs that you should avoid duplicate content. But the issue does not end there.

Duplicate content is only detrimental to your ranking if you have copied. Search engine spiders crawl the web to identify who uploaded the content first. The only penalty you get is the inability to rank as high as the original owner of the content.

SEO: Common Myths and Tips You Need To Know

Do not waste time chasing websites that have copied your content. You need to create new, quality, content that pushes your brand ahead instead of worrying about penalties that will not affect you anyway.

  1. PPC Ads Will Boost Your Ranking

If you spent money on paid advertisements will not determine your ranking during an organic search. The reason is simple. The algorithm for paid ads differs from those of organic searches.

Ranking during organic searches depends on other factors. Factors such as keyword, the architecture of your website, user experience, and loading speed. As a result, you must work on these factors to rank highly on organic searches.

SEO: Common Myths and Tips You Need To Know

Once a person clicks onto your website, his actions like commenting on pages, sharing, and clicking on other pages will boost your ranking during an organic search.

You have to give your website and content a different approach so that organic SEO tactics complement the paid SEO efforts.

  1. Domain Authority and Ranking

Google used to indicate page ranking with a number between one and ten. But the trend stopped in 2013, bringing an end to the much-hyped PageRank. Still, the need to know how well you are performing compared to other websites did not disappear.

SEO: Common Myths and Tips You Need To Know

It grew exponentially as more businesses went online.

By 2016, Google confirmed that it was not using PageRank in its algorithms. The score given is used to determine the ‘value of a page.’

You must constantly check using the available tools to see how well you are performing compared to your competition. While the numbers do not matter to Google for ranking purposes, they give you an idea of measures you need to take to boost your SEO marketing strategy.

  1. Longer Content Ranks Better
SEO: Common Myths and Tips You Need To Know

The myth about the length of your content is very popular. Long or short content has no direct connection with your ranking. Content works to your advantage only when it is quality. It allows you to build links and keep readers longer on your page.

Final Advice

While you might not know everything about SEO marketing or SEO strategy it is important to verify all the information you read online. Only use proven tactics, especially avoiding the illegal ones or black hat SEO techniques.

SEO: Common Myths and Tips You Need To Know

6 Effective SEO Tips

If you follow these tips you can create SEO-friendly content which your reader will find informative and useful.

  1. Plan and think before you write. Before you even begin writing you need to think about what you want to tell your reader. Then plan for the tone, the purpose, and what you want your readers to do by the end of the post.

Do you want them to purchase something, join an e-mail list, or leave a comment? When you have a good grasp of where you want to go with this post then begin writing.

SEO: Common Myths and Tips You Need To Know
  1. Use Headers and subheaders. When you begin writing, you need to use headers and subheaders. The reason for using headers and subheaders is so that you can use keywords better and your article is easily skimmed.

Articles that can be skimmed easily are much more likely to be shared.

  1. Write informative and engaging content for your readers. The more informative and engaging the article the more it is shared, upping your trustworthiness. It is also better for ranking in search engines.
  2. Don’t change the length of your content. If you can make your point in 600 words, then use 600, otherwise, keep writing until the information you are giving is complete and reads naturally.
  3. Optimize the images you use. Images are an important element in making your content interesting and shareable. People will share your content more easily and are much more likely to purchase if there is an image of the product you are selling.
SEO: Common Myths and Tips You Need To Know

Make sure the picture loads quickly and has keywords in the description of the picture Meta tags.

  1. Use keywords and avoid stuffing. One thing you do not want to do is stuff your article with keywords. Stuffing will lose your page ranking. Choose your keywords before you start writing. It is easier to build your topic around keywords.

7 Myths About Marketing Automation: What You Need to know About

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7 Myths About Marketing Automation: What You Need to know About
7 Myths About Marketing Automation: What You Need to know About

 

Every business knows that marketing can be automated. Marketing automation is a necessity for big businesses, who might have hundreds of thousands of customers to interact with daily. But for small businesses is a difficult technique, especially if you’ve never used it before.

Automating your marketing campaigns is typically a net-positive. It’s still important to understand, what is true and what is not, about the process so you know what to expect.

Here are 7 myths about marketing automation and the truth about it.

1. Automated marketing is just sending messages automatically

Automated marketing software sends messages to potential (and current) customers through email, web, social media, and text.

But the concept is about much more than sending messages automatically so you don’t forget to. It’s about maximizing efficiency, so you don’t need to write and send the same (or similar) messages to individual customers every day.

It’s also about targeting and identifying what visitors to your site or store need and giving it to them.

Finally, it allows you to study the data and decide what to do.

2. Automated marketing is an easy task.

In many ways automated marketing is better, but does it make your life easier? Not always.

You can’t simply set and forget your automated marketing campaigns, assuming they will guide people from the top to the bottom of your funnel. You need to monitor what each campaign accomplishes, using the data you collect to target specific groups of customers to achieve better results.

3. Automated marketing is only for email

Automated marketing is used across several channels, not just email.

Email is a great technique to start, you can use it to open up more options for your marketing campaigns and opportunities for lead acquisition. Continue to collect information about your customers and find creative ways to market through them using your marketing platform.

4. Marketing automation is only for big businesses

No matter how small your business, it’s likely worth the investment to let automated processes take over some of your manual ones, allowing you to focus on effective activities.

More and more software providers are entering the market, which means even the smallest businesses will likely find a level of service that matches their budget. You can even start with free trials on many platforms to see which offerings make the most sense for your business.

5. Automated marketing comes off as robotic and impersonal

Your marketing materials will only come off as robotic and impersonal as your copy makes it sound. You can personalize your materials to make them speak to your customers.

Another way that you can encourage more personalized content is by sending a highly targeted and specific copy to as many customers as you can. Group people in narrow workflows so you ensure that each person receives impactful content related to what they’ve already responded to.

This is the point of marketing automation.

6. Automated marketing won’t replace traditional marketing

Maybe you feel that your marketing tactics are effective so you don’t need to use new marketing automated techniques.

If you want to compete with the major players in your industry you’ll need to use some kind of automated marketing software: The marketing software industry is growing by 30% annually.

Marketing tech is the future of the online world. So it’s necessary to use marketing automation and stay competitive.

7. Automated marketing will only provide a boost to your marketing

Automated marketing will carry over into other aspects of your business.

For example, marketing automation can help you become more efficient when it comes to sales. According to MarketingSherpa, just 27% of the leads sent over to sales from marketing will be qualified.

Marketing automation can help you not just find leads, but qualify them, score them, nurture them, and continue to manage them over the lifespan of their time in your funnel.

That way, once sales get ahold of them, they won’t waste time talking to leads that have no future with your business.

You need to encourage people to stay connected to your business and look for upcoming sales, discounts, products, and more.

Marketing automation is creating a new era of marketing where the goal is less about the execution of the basics and more about thinking creatively. That doesn’t make marketing easier, but it does make it more exciting.

There is no reason to believe in myths and fake stories. You need to invest in marketing automation because the online world is changing pretty fast and you need to take action now!

P.S.

Free Leads to grow your business

http://johnygt.globalmoneyline.com

Successful Online Business: Tips and Myths

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Successful Online Business: Tips and Myths

There are many success stories of online businesses. They are using their websites to generate sales and make money online. Experts predict that by 2020 90% of transactions will take place online or will be influenced by the internet.

Internet businesses involve less risk, cost and effort and most can be started straight away. Here are some tips about successful online business and the myths you need to know.

Look For A Product With Little Competition

If you want to become a successful online business owner you will need to find a niche that is quite unique without massive competition. Also, having a passion for what you are selling is also crucial to your success.

A Good Business Plan To Get Funds For Your Business

Presenting a good business plan will help you to get the necessary funds to start your online business. Make sure that you ask for adequate funds at the beginning to ensure the success of your business.

Asking for too little funds is a mistake often made but will only result in your business struggling in the short term.

Register Your Online Business

You will need to register your online business. Online traders also need to ensure that they comply with data protection legislation when storing information on customers.

Create A Professional Website

With any internet business, it is crucial to creating a professional and effective website to attract customers to your business. Your website acts as a shop window for your business and will determine how successful your business will become.

It is better, if financially possible, to outsource this task as this can be the difference between making sales or not.

You will need to ensure that your website is appealing as people will buy if they like what they see. Make sure that the website is easy to navigate especially on the ordering page as people will tend to leave if the sales process is too difficult.

Also, your website has to be mobile-friendly, because the majority of people now are searching online with their smartphones.

Marketing Your Business

For an online business, marketing is vital to its success. Effective marketing will ensure that people will find easy and fast your website.

There are several ways in which you can market your online business. You can advertise organically by writing articles or blogs or you can pay for advertising using Google ad words or by paying for SEO.

Offline advertising such as direct mail can also be very effective in promoting your online business and increasing sales.

Don’t Give Up Your Day Job

Don’t make the mistake of giving up your day job too soon. Most online businesses only require you to work part-time from home, to begin with allowing you to work around your current employment and still enjoying the security of earning income while your business gets off the ground.

There are many online business ideas, you need to do a research to find the best online business for you.

The Myths of Online Businesses

Today there are many people worldwide who creating their online businesses. I’m sure you’ve seen adverts for online marketing schemes proclaiming that you will make millions in minutes if you sign up today, but the internet marketing business isn’t easy. Here are some myths about the online business you need to know. You need to work hard to succeed.

1 – Online Marketing is Free!

Online marketing is not free. There are elements of it that can be very cheap, and yes some things are free. Anyone who has had success in online marketing will have spent money on marketing campaigns.

Learn to use Social Media to your advantage, build up a following and make the most of free traffic to your blog, but in order to really get targeted, driven traffic overnight you will have to invest in advertising.

2 – You need to be an IT Geek!

Maybe in the early days of the internet, the people who got ahead were the ones who could write the code and get the site set up. But the online business is constantly evolving, and for that, you need a business and marketing mindset.

3 – You Can Plan a Viral Campaign!

Everyone wants a viral campaign. It’s practically the holy grail of the online business. Unfortunately, though, it’s almost impossible to predict what will spark the imagination of the world and deliver you millions of hits!

You can research a great idea, invest in advertising, but if people don’t pick up on it and share it with their friends over and over again then you may have wasted a lot of time and effort for no gain.

If something doesn’t go viral, it’s not a failure. Instead, if you plan each of your marketing campaigns to reach out to the right audience for that product you will start to achieve steady, consistent results and money.

4 – Don’t Change Your Campaigns

The internet changes every minute of every day due to people uploading new content. As a result, the online business world changes constantly. Things that may have worked wonders in 6 months ago can be old news today.

So you always have to identify the next big thing. Industry leaders in online marketing will know to tweak their landing pages and funnels all the time to see what brings them better results.

For people who are new into the internet marketing world, it’s crucial not to throw money into a campaign until you know it can give you a good return, and then never assume that campaign will continue to deliver long-term.

5 – Get Rich Quick!

If you go into any business with the Get Rich Quick attitude, without doing your research and setting a real business plan for how you will get rich, then you will fail. There are loads of internet schemes promising that you can’t fail. But you need to invest time and money into a Real Online Business.

There are people who have made money overnight, it’s not the majority. Online business and marketing is a great industry to be part of, but as with any business, you have to be prepared for hard times as well as good times.

The best tip to succeed. Take Action and Never Give Up!

The Myths of Online Marketing: How to Make Money Online

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The Myths of Online Marketing: How to Make Money Online
The Myths of Online Marketing: How to Make Money Online

 

If you make a search about online make money opportunities, you will find many websites, each one better than the other. Some squeeze pages or capture pages are with pictures of a beautiful mansion or a brand new Ferrari that they have brought recently through their ever flowing income from internet marketing. This makes the newbie to enter into the fray and make a try to grab their piece of the pie.

There are many programs that promise to elevate you to the sky instantly. Yes, the sky is the limit but where is the ladder to reach there. No one has a definite answer. You can find a lot of scams too. They just want to sell some outdated e-books and grab your hard earned money and these books being sold for $29.95 and $19.95 might be costing them hardly anything.

And the story does not end there. You will have to purchase a lot more to get yourself to know the possibilities of making money online.

Online Marketing – How to Start

The most common way to start is by running ads on your website. For instance, inserting some Google AdSense codes on your website will allow you to display some ads on your site and get paid whenever someone clicks on the ads. This is especially recommended for beginners as they do not have a great deal of work except perhaps generating traffic. If you have some decent traffic on your site then you can make money easily.

Affiliate marketing. In reality, this is where most of the internet marketing gurus are. You will advertise other people’s product on your website and get a commission each time a sale is made from your site. In truth, it is similar to the direct sales that we use in the real world.

Many people may find it awkward given the amount of work that is demanded in this kind of marketing. Luckily you can find some help in the form of affiliate program to make your life easier.

However, it is important to note that there is no easy money involved in online business. If you really want to make some money on the internet you will have to sweat for it. In other words, you will have to write articles, publish them on article directories and build backlink to your site. It is only this way that you could expect to make some money on the internet.

There is no secret way to make money on the internet. Only hard work, perseverance and consistency will allow you to earn money online. Forget about it if you want to work only 10 minutes a day and the rest. You will be losing your time.

The Truth Of Online Marketing

With the downturn in the economy and people losing their jobs due to the fact that corporations are either shutting down or relocating overseas, many people are turning to the internet to make money. There are many opportunities online but the question is which one is for you.

This is where you should do your research. Don’t jump into what appears to be the perfect business model simply because they make claims of rags to riches with little effort or investment. The truth is making money online is extremely difficult and very competitive.

Yes, you can make a very nice living for yourself leveraging the power of the internet if you’re totally committed and willing to work hard to achieve the results. Most people like the idea of working from home, but few are actually going to be successful in online marketing for many reasons.

Some lack the start-up capital to launch an internet business for themselves while others simply let people in their lives discourage them from following their dreams of financial independence with their negative influence.

When friends and family find out you’re considering using the internet to generate an income for yourself they’ll most likely tell you that you’ve lost your mind or something to that effect.

In some cases the want-to-be entrepreneur lets their current circumstances prevent them from taking action and move forward. You must have a very strong and proactive mindset to combat these kinds of attacks.

With the internet, it’s relatively simple to have a virtual business that will allow a person to travel and live anywhere they want. This is one of the primary factors many people are making the decision to go online in search of wealth-producing income streams.

The world population consists of nearly seven billion people with about one-third of those same people using the internet daily. That equates to over two billion people worldwide with internet access.

Many people are going online every day looking for that online business opportunity that will free them from working for someone else and live the life of their dreams.

The problem is there are so many garbage and ripoff scams online it can be extremely difficult to know who to trust. Avoid anyone who makes false promises or guarantees your success as an entrepreneur.

They probably don’t have your best interests in mind and are only seeking a quick buck for themselves at your expense. Only you can determine how successful you will be and your results will be measured by your own hard work and dedication to your online business.

You have to check it out thoroughly before making any financial investment. You can start your research by checking with the Online Business Bureau to see if the company is in good standing and find out about any complaints they may have against them.

Secondly and probably most importantly do a search for reviews of the particular company in question. Nothing like word of mouth advertising. Be sure to read or watch the whole review as some reviews may seem negative at first based on the title, but this is only a strategy used to lure people to check out the review.

Keep in mind no company is perfect and may very well have some bad reviews. If the company has mostly good reviews with only a few bad ones then it’s probably safe to assume the bad reviews came from people with an entitlement and lottery ticket mentality.

Be sure to form your own opinion based on your research and not someone else’s. There are sleazy marketers that will purposely give a bad review about a popular internet marketing business with the intent of promoting themselves and their “get rich quick” scheme…don’t fall for it.

Other things to look for in an online company is how long they’ve been in business. Do they offer valuable training and have good support? Can they back up their claims with social proof? Does the business maintain a physical address and are their phone numbers current?

A legitimate online business should be completely transparent in all aspects and be able to provide solid references upon request. After you’ve done all your homework and are confident you’ve found the company you’re comfortable with its time to make your move.

Remember not all entrepreneurs are successful and most quit before ever making their first dollar. If you have the proper mindset and are determined to succeed regardless of the statistics then you will find that the life of an entrepreneur can be very rewarding.

Don’t forget that you need hard work to succeed. Don’t expect to be rich overnight. The first step to succeed, take action and never give up!