Tag Archives: myth

The Black Friday Sales: The Truth Behind The Myth

Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups, , , , , , , , , , , ,
The Black Friday Sales: The Truth Behind The Myth
The Black Friday Sales: The Truth Behind The Myth

 

Basically, Black Friday Sales is a term, a marketing technique, to spend your money. You can obtain some fantastic deals across a whole range of merchandise both online and offline as this peculiar event has grown, but remember that a deal is only good if you are intending to buy that item, because if you were not then you have paid out for something you did not need.

There are many sellers that want to sell their stock. So they lower their prices on a few of their leading best sellers, just enough to tempt you into their store because once you are there you are likely to spend a little more, or in some cases a lot more.

You can get your bargains either for yourself or for a loved one and you really can save yourself a fortune. But only if carefully do your research, find out what it is you are looking for and note the best current prices then you can surf the net until you find your perfect Black Friday deal.

This term Black Friday is said to be the day when stores online have their busiest period of the year.

Now that Black Friday has been marked out as a special date for deals, everyone shopper and seller can take advantage. Obviously, the shoppers are looking to get a great deal and the seller is setting out to sell his stock so they will be preparing as early as possible for this date.

You can easily see why they do so. If they have a large number of mobile phones it makes sense that to let a small percentage go at ridiculously low prices that everyone chasing the deals. The shoppers want to buy that mobile phone because is very cheap, even if they don’t need it!

The result is that they spend money on useless shopping!

Obviously the higher the price tag the more money can be saved so things like the electronic gadgets, televisions, computers, laptops, hi fi’s mobile phones and video consoles are most likely to have really good discounts in place on Black Friday.

Over the last few years, there have been some fantastic bargains, but you must be quick, if you are shopping online then it is likely that you will come across Amazon because they have many products and very low prices.

Even Smart TV’s, like the High Definition TVs, it may even be possible to get the very latest Ultra High Definition TV in the sale. You should be able to find items for the entire house games consoles like the latest Xbox One and The Play Station 4.

Let’s not forget the kitchen appliances, and the large fridge freezers, are usually big-ticket items so if you are likely to need one you may as well wait to see if you can grab that bargain.

If you enjoy coffee, then look out for the deals on Espresso Machines. You will see all manner of bundles too; you are likely to get a complete coffee making sets including the grinder, the maker and the beans and creamers all packaged in one deal.

You can make some really good savings but planning ahead is really important. If you buy using a list then you should enjoy some savings but if you go in without a plan it is more likely that you will spend far more than you intended.

Don’t forget too that some stores offer store cards so if you have one you can enjoy even more discount.

Digital Cameras and Photographic Equipment are almost certainly going to feature a strong presence in sales. Look for the smaller digital cameras or bundles offering combinations such as the bigger Digital SLR Cameras plus a couple of lenses, memory cards, cleaning equipment, flash, tripods and don’t forget the Bag too.

The best rule is to create a list of what you need and don’t buy every low price useless product.

The Truth Behind Black Friday Bargains

We are inundated with reports that tell us how incredibly important those days are for the recovery of our economy. Are you in a buying frenzy because you fear there will be a scarcity of the products you hope to purchase?

Are you terrified that the greatest sale in history will evaporate before your very eyes if you don’t buy that “something” this very minute? Can you resist these “sales of the century” without a guilty conscience?

Welcome to the wacky world of frenzy shopping. Retailers and shops waiting for the lucrative (hopefully) Christmas holiday.

Black Friday signifies more than the end of the useless Thanksgiving holiday, which only benefits restaurants and supermarkets, it represents the last hope for retailers to recover from a year of lackluster sales.

Gifts, parties, new electronic toy launches, corporate bonuses (or not), the competition is very high on Black Friday. The stores parlayed for the best starting times: 5:00 am, 4:00 am, 3:00 am, and the winner was -12:01 am. Why wait one minute longer than necessary?

And so, the games began with the roar of a crowd of desperate shoppers seeking deep discounts and once-in-a-lifetime bargains. The pressure to “buy” and “buy right now” will be kept on the vulnerable consumer until the end of January, when the after-Christmas sales offer “deals too good to refuse.”

5 things to remember before you go shopping. The truth you need to know!

1. The sales will increase exponentially until Christmas Eve and will escalate even further after Christmas.

2. There is no scarcity of products. This is an effective marketing technique and has no basis in reality.

3. Avoid the “mob mentality.” In other words, if you are standing with a crowd while you wait for the doors to your favorite store to open, you will get swept up in the buying frenzy.

Remember, there will be more than one iPod on this planet for you to purchase at a great price. The mob will run over you and/or knock you out to snatch the desired item from your hands.

4. Do not buy with your emotions. Prepare a list of gifts you hope to purchase.

5. Do not buy something just because you think it’s a good deal. Have a budget and stick to it.

Myth And Truth About Networking Marketing

blogging, business, google, marketing, Pinterest.com, profits, Social Media, , , , , ,

Myth And Truth About Networking Marketing

Myth 1: The more you network, the more effective your networking activities become.

Truth 1: It’s much more important to become well-known in 1-2 circles than to spread your networking activities over many different groups.

See if this networking scenario has happened to you:

You meet someone for 30 seconds. They mumble something about real estate as you are tuning them out. They ask you what you do, and you say you are in insurance. After 10 seconds of staring blankly at each other, you both head to the celery sticks for lack of anything better to do.

Myth 2: The cocktails and miniature wiener circuit is the way to network to success

Truth 2: Networking with strangers to build business is about as effective as going to a bar to get married. In the words of Dr. Phil, “It simply ain’t gonna happen that way.”

Here’s why you’re not going to meet your business soul mate at a networking event:

1) You aren’t going to do business with someone after meeting them for a few minutes and getting handed a poorly printed card.

2) Businesses are built on relationships and not “30-second commercials,” no matter how effective and intriguing.

3) Most of us have major trouble in explaining what we do, much less getting past that explanation and listening for what prospects need.

4) Networking with strangers is not targeted or specific and in fact is completely random. For some people, networking is exactly as effective as cold calling, which is the least effective marketing tool.

So am I saying that networking is a waste of time? Absolutely not. What I’m saying is you need to start networking smarter.

Here are a few thoughts to jog your noggin:

* Network by having coffee or lunch with people one on one. Get to know them and their business. They may become a prospect, alliance partner, or referral source. But aim first and foremost to make them a friend. The rest will follow naturally.

* If you’re going to network with strangers, go with the goal of making 2-3 lunch or coffee dates with people you find interesting.

* Ask every happy customer you have (they’re all happy, right?) for just one referral of someone who would be interested in your type of goods or services, then call and use their name. (“Hi I’m Fred and Ginger said I should call you. Isn’t Ginger great?”) You already have one thing in common – Ginger!

* Create a network “hit list” of the exact kind of businesses you want to network with – maybe you sell software and you want to meet IT managers at medium-size companies. Make the list and put it in your little black book or PDA. Focus your networking and outreach activities on only those people – or others who can refer you to those people.

* Join non-business groups and spend time doing non-business activities: Civic, social, religious, recreational, musical, athletic… the list is endless. Establish relationships with people in your group. Perhaps you’re a Moose and a realtor. A Moose, as it turns out, wants to by a house from another Moose. If so, you have the Moose Market cornered! Are you into hand-drumming. Guess what? A hand-drummer will want to do business with another hand-drummer. Get it?

* If you do go to a “mixer” go with a targeted goal in mind. For example, your goal might be “to meet three people on my target list and get their card so I can follow up for breakfast, lunch, coffee or badminton.” A traditional “networking event” now becomes simply the first phase of your targeted plan for global domination, and not an end in itself.

Here’s a final thought to shake up your networking mindset: Network with people who already know you, like you, or have done business with you.

Myth 3: Networking is all about getting more people to know what you do.

Truth 3: Networking is all about getting people that already know you to share opportunities where you can be helpful to each other.

Make 2-3 phone calls a day to connect with people from past jobs, former clients, or influential people who have expressed interest in you in the past.

We all have a “fan base” that we grossly underutilize.

Think about tapping into friends, colleagues, mentors, and family to mine the connections you already have at your fingertips.

So get out there and network – but make it worth your investment of time and energy by networking smart. As your mother always said, “Don’t network with strangers.”