Tag Archives: mouth

Small Business Marketing: Effective Word of Mouth Tips for Your Business

blogging, , , , , , ,
Small Business Marketing: Effective Word of Mouth Tips for Your Business

Word of mouth can be the best marketing tip or technique if you own a small business. Word of mouth is very important in our online world these days. Online reviews are available for everything ( businesses, products, services, etc)

Many studies show that nearly 9 in 10 consumers read online reviews of local businesses, and 72% of consumers said that they used positive reviews to determine whether a business was trustworthy.

Here are some word of mouth tips you need to know.

  1. Good Customer Service

Customer service it’s one of the few ways that small businesses can compete with larger businesses, especially those that focus on low prices.

How important is customer service to word of mouth? Many surveys show more than half of unsatisfied customers will tell their friends and family about poor customer service experiences, and 32% will search for another business.

Show your customers that they are important to you and treat them with respect and interest. Listen to customer complaints, learn from them, and train your employees accordingly. Follow these practices consistently and positive word of mouth is sure to follow.

  1. Customers and Communication

Poor communication practices will drive away not only the customer that was trying to reach you but the other people he tells about his frustrating experience, too.

Supposed business phones that just ring and ring and don’t even connect to an answering machine or that connect to full voice mailboxes are very unprofessional and annoying.

Equally annoying are websites that don’t provide easily accessible contact information or the correct hours of business.

If you want a positive word of mouth, your small business has to be reachable. Answer your emails promptly and get all the necessary phone services, including voice mail and call forwarding.

Make sure that your business phone is answered properly in a way that will encourage business, not discourage it.

  1. Ask for Testimonials

Testimonials from satisfied customers (short written statements about your service or products) are powerful endorsements and can spark good word of mouth. Get in the habit of asking for them.

The time that you’re asking for referrals is also an excellent time to ask a client for a testimonial.

Once you get testimonials, make sure you use them to maximum effect, posting them on your website, on your Facebook page, in your advertising, in your store… wherever they will be visible to the public and seed a positive image of your small business.

  1. Give Lessons or Seminars

While giving lessons or seminars will involve some planning time and effort to execute. The word of mouth can generate value for your small business.

The two secrets to success for providing lessons or short courses are to select something that your clientele will be interested in.

You don’t want people going away disgruntled because they didn’t get what they came for at all or only got some of it.

  1. Use Social Media

Remember, word of mouth is all about people saying good things about your small business. And social media is where many of them are talking now. Your small business needs to be in that space. It’s not hard to set up a Twitter account or create a business page on Facebook.

But note that word of the mouth involves other people talking about your business. Your telling everyone repeatedly what great products you have or service you give is going to do absolutely nothing for your word of mouth.

Instead, develop a social media strategy that will let you engage customers and entice them into saying good things about your small business.

  1. Online Reputation

As many of the conversations about your business and your brand are happening online, you need to know what’s being said there. So it’s important to monitor your online reputation and see what kind of word of mouth is being spread about you.

Particular social media applications have specific tools to help you do this. Twitter Search, for instance, lets you search for a brand or product name. You can then see which RSS feeds your search item is appearing in by adding the RSS feed for that query to your RSS reader such as Google Reader.

There are also independent online reputation monitoring tools such as Social Mention, which lets you receive free daily email alerts about your small business. Trackur and StepRep are just two examples of the growing number of companies offering online reputation monitoring for a price.

  1. Positive Publicity for Your Small Business

Positive publicity is a treasure for your business. Whether it’s a photo of you handing over a cheque to a charity in the local newspaper or a tweet mentioning a tennis tournament your business is sponsoring, publicity puts your small business in the forefront of people’s minds and makes them much more inclined to spread good word of mouth about it.

Word of mouth is something that is going to happen, whether you pay it any attention or not. But it can be such a powerful marketing strategy for your small business it seems silly to ignore it.

You need to know what people are saying about your small business and speed the spread of positive word of mouth. All that can happen is that you’ll gain a bigger customer base and that’s pretty good for business.

A Useful e-book for You

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz

Social Media: Word of Mouth a Great Advantage For Your Business

blogging, , , , , , , ,
Social Media: Word of Mouth a Great Advantage For Your Business

Many marketers believe that social media marketing is the digital form of Word of Mouth marketing. Word of mouth on social media can prove to be an excellent advantage while trying to convert visitors into paying members.

Word of mouth is as old as the history of human communication. Currently, it is referred to as the most valuable form of marketing in the world.

A survey shows that 92% of consumers around the world trust recommendations from friends and family, over any other marketing advertisements.

It is just natural that audiences would be confident in trusting what their friends & family have to say about a brand, rather than believing any other advertisement. Now Word of Mouth Marketing is all about conversations, and social media marketing strategies are a great tool to make it happen.

People believe something that comes from a person that they know or respects, instead of paid sources like commercials and print ads. Social Media is a platform to get started with such conversations.

Social media is the new word of mouth marketing. It’s about how brands today communicate and build a strong bond with their customers on social media. It is not about one to a mass of people, and rather it is about one to one.

Here are a few social media marketing tips on what to do and what not to do.

Mass Advertising is not Effective

For a brand to do well on social media marketing and to capture better revenue and customer affection, it must avoid mass advertising plans. Mass advertising is merely a one-way delivery of traffic between the brand and the mass audiences.

It should be more about establishing and nurturing a strong connection with the particular audiences through appropriate content, giving proper attention & action towards audience feedback, and any activity to win over your audience.

Analyze and Discover What The Customers Want or Need

Many brands are failing because they have not analyzed the customers’ needs and mentality. On the other hand, successful brands have been focusing on the customers’ overall thought-process, above their service and products.

Word of Mouth on Social Media Marketing and Success

We need to treat every single individual customer well. It is just that.

Getting an efficient social media team that is good enough to handle customer relationships is a must. Managing public communications should always be your first step in WOM marketing, that will build a good emotional quotient (EQ) with time.

Audiences are human beings with emotions, moods and many varieties of characteristics. In this era of so hard competition, it is never easy to earn the confidence and trust, of the audiences.

You need a balanced marketing strategy that focuses mainly on your customers. Above all what you need is to bring in that extra step for making sure that, your customers are happy in such a manner that they love to share their unique experience on your brand with their family and friends.

A satisfied customer is the best Free advertising for your business! Very Simple but many businesses ignore it!

All this would happen through word of mouth marketing using the power of Social media.

— An investment in knowledge pays the best interest- Benjamin Franklin

You can get access to a range of free courses as well as paid courses.

Discover any interesting topic that you want to learn.

Learn when you want to how you want to and anywhere you want to.

“Knowledge is Power” https://www.bestprofitsonline.com/myblog/ogk7

Secrets and Tricks to Increase Your Online Sales Fast

blogging, business, google, marketing, Pinterest.com, profits, Social Media, video, , , , , , , , , , , , ,

 

The idea of the marketing and sales is to play with the psychology of the consumers.

There are some tricks and secrets to manipulate the mind of the consumers

Mutual exchanging is the first and powerful trick.

You can start with giving something for free to the customer.

if the customer is satisfied with the product, he will buy it for himself from next time.

The next trick is to present something as of high value, like information.

Simply tell them. This information is a big time secret and is not known to anyone at all.

Another example is giving out free sample to the targeted customers.

Use words, which initiate immediate action, like ‘Limited time offer’, ‘Offer ending soon’, and ‘Offer till stocks lasts’ are really motivating.

The customer gets the impression that the offer will end really soon as the products are limited edition and he should go out and buy it at the very first chance.

Tricking the customer in making a commitment is another good tip to increase sales.

The trick is to make the customer to take small steps toward the goal, without realizing about it.

Like when the customer requests for some information, provide them with the relevant information for free and make them fill a form and take contact information from them. This is like committing to get offers and information about products in future.

surveys is another example.

Lottery is another good method.

When a person buys a lottery ticket, he fills his address on the ticket.

This information can be used to contact the customer in future. In the above tricks it’s very vital to not to advertise in the first step.

Only after getting the customer contact information, should send promotional mails.

The great secret is the famous word of mouth advertisement. A classic way to increase your online sales fast

5 Easy Steps for A Successful Word Of Mouth Advertising

blogging, business, google, marketing, Pinterest.com, profits, Social Media, , , , , , , , , , ,

5 Easy Steps for A Successful Word Of Mouth Advertising

Word of mouth advertising creates an awareness campaign where your business information travels from person to person, creating a world wind of awareness. For a new business start-up, word of mouth marketing is often the best and most effective advertising method.

Newspaper print and classified ads can get very expensive, and have lost much of their effectiveness with the popularity of the internet in the past decade. New business owners can’t even consider radio or television advertising as a viable option. What is left for a home business or small start-up to do to spread the word about their enterprise?

Here are some steps that you can take to start a viral word of mouth marketing campaign about your business:

1. Acquaintances: Approach your friends, family and neighbors initially, followed by contacting other people you know in your community and beyond. To begin your campaign, you may take a broad approach to spread your information; ultimately streamlining your message to your target market.

2. Networking: Both online and off, networking is the backbone of the word of mouth marketing. You need to have a large network to build a database of prospective customers. Find forums and other groups where your target market hang out.

3. Website: Its the Internet age. Establish your website with good, focused keywords to get favorable results from the search engines. Also, keep your website, user-friendly with easy navigation and complete updated information about everything regarding your business.

4. Freebies: Everyone loves to get something free. Create a free report or ebook related to your idea or product and give it away to potential customers, asking them to give the item to their friends and family as well.

5. Mailers: You can use email or postcards or pamphlets about your business to inform your acquaintances prior to calling them.

Word of mouth advertising has stood the test of time and is effective for every business. There are simple, affordable methods of starting a viral marketing campaign that will spread like wild fire. By putting into place some or all of the ideas mentioned above, you can create a world of advertising for your business.

How To Create A Successful Marketing Campaign

blogging, business, google, marketing, Pinterest.com, profits, Social Media, , , , , , , , , ,

How To Create A Successful Marketing Campaign

Marketing campaigns cannot survive if they boring. Everyday there are more than three thousand marketing messages reaching out to the customers and it is really a huge competition if one expects to be recognized among the crowd. This message should talk to the customer and influence his mind. Strong, creative, confident and exciting are the key factors that a message should have, as that will embed it into the customer’s thinking and he remembers it for a longer time. The customer should feel empowered and should think of taking some action right away. It is obvious that by adding certain features, the marketing campaign can be successful.

Scientists agree to the fact that using visuals to make a person learn something is the best option than any other means and as one of the famous saying goes “a picture speaks a thousand words”. So the best bet is to add visuals to promote marketing. Visuals can be anything like pictures, animations, or graphics. See yourself what wonders it does by placing a picture of a representative and products on the company’s website. This not only brings the customers close but also strengthens the relationship. The pictures or video makes your campaign more effective.

Different colors depict different types of emotions. Messages can be delivered to people suing colors and meaning can be added to it. Red and blue are colors liked by aggressive shoppers where as yellow color can catch good attention of the on lookers. Green reflects health, money and nourishment, so it can be used in food advertisement. Black means strength. Wealth and royalty means purple. Colors used on business cards can also be used to attract the customers. But the colors should be carefully played with, too much can be distracting. A professional help can be sought when selecting colors for business cards, website font, website background, logo, etc., to send the right message.

There are lots of options available when thinking of what technology to use. The good news is that most of the options are cheap and easy to use. Audios and videos can be added to your website to attract attention. To make a more realistic approach, welcome message, introduction video, interviews, or how the goods are produced, can be added to the website. Hearing a voice can be very touching and a rapport can be immediately developed with the visitor.

Business cards should be outstanding and at its creative best. Professionally designed graphics can be added to a brochure type of card. Information about the company, contact information, and picture can be added on four sides of it. The fonts should be the same.

Just listing the benefits isn’t enough. Customers want more, they want their needs to be met. Like if some is thinking of buying an exercise equipment, don’t just say that the machine has display, automatic incline, cooling device, CD player, programs, but also add that there is a program with audio instructions which encourages the person to do exercise, which is meant for people who need real motivation to get out of their couch and to start sweating out. So convey exactly why the customer should use the product, be more precise.

Uniqueness is the biggest key factor. Not only should the products and services be unique, the marketing campaign should be unique too. Not only will the effort be appreciated but also the impression will be everlasting. Once faith of customers is gained, they will be like free walking advertisement and will spread the word to their friends and acquaintances like anything.

Word of mouth is the best way to create a successful marketing campaign.