Do you know how to improve your email marketing strategy? Do you know how to create mobile-friendly email campaigns? Here are some tips you need to know.
Email Marketing: 8 Tips to Create Mobile-Friendly Email Campaigns
The ideal length for subject lines How to write compelling teaser text The secret to personalization How to position your CTA for conversions The most popular mobile email clients How apps create responsive designs
Millions of people worldwide check their emails on their mobile phones every day.
Statistics show that 40% of people always open an email on their mobile device first.
This is because people use their mobiles multiple times a day, and checking emails on them is easy and time-saving.
Email marketing statistics show that 80% of people will delete an email if it doesn’t display well on their mobile screens.
This statistic is enough to convince you why mobile-friendly emails are important.
Also, mobile-friendly emails have several benefits. The main points of mobile-friendly emails are:
Increased conversion rates. Higher audience engagement. Reduced subscriber churn. Fewer emails in the spam folder.
Businesses and brands use email marketing to generate more sales and engage new customers.
The mobile-friendly email campaigns are a new trend and a necessity if you want to increase sales and profits.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Do you know how to improve your email marketing strategy? Do you know how to create mobile-friendly campaigns? Here are some email marketing tips.
Email Marketing: How to Create Mobile-Friendly Campaigns
The ideal length for subject lines How to write compelling teaser text The secret to pitch-perfect personalization How to position your CTA for conversions The most popular mobile email clients How apps create responsive designs
Statistics show that 80% of subscribers say they delete an email if it doesn’t render well on mobile. Also, 30% of subscribers will unsubscribe if emails are not optimized for their mobile devices.
Try these tips and also search for new tips or techniques to create successful mobile-friendly email campaigns.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
WordPress plugins can help you to optimize your site for mobile devices. These days it’s a necessity to build a mobile-friendly website.
Stats show that over half of the web traffic now comes from mobile devices, and keeps growing.
WordPress: Plugins To Build A Mobile-Friendly Website
So if your website it’s not mobile-friendly you will lose traffic, customers, and money!
WordPress plugins can optimize your website and boost your site’s performance on mobile devices and giving your visitors a great user experience.
1. WordPress Plugins – Explanation
Plugins add new functionality to your WordPress site. A plugin also called an extension and is a little piece of software that adds additional features to your WordPress site.
WordPress is open-source and there are hundreds of thousands of such plugins.
Plugins are written in the PHP programming language (the basis of the WordPress platform) and are built to be easily installed from the administration panel of your WordPress site.
WordPress plugins can save you time and money.
2. Useful WordPress Plugins to Build a Mobile-Friendly Website
a) WebTouch
WPTouch is an effective plugin that makes your WordPress website fit any screen.
The creators of WPTouch have incorporated google recommendations for an efficient mobile user experience.
Automatically changes your WordPress site to a mobile-friendly site when a user accesses your site with a mobile phone or tablet.
WPTouch is lightweight and doesn’t affect your WordPress site’s speed performance.
b) JetPack – A Classic WordPress Plugin
Jetpack is an all-in-one WordPress plugin with multiple features that help improve your WordPress site’s security, give you SEO analytics, improve performance, and also has design tools.
Jetpack updates its software monthly to ensure its features are compatible with other WordPress plugins. JetPack has over 5 million downloads, works with WP and PHP version 5.6 and higher, and has over 44 languages available.
c) Smush
Smush can improve user experience, compress images, and increase conversion rate. Images can eat up space and affect your website’s speed.
Smush is award-winning image compression and optimization plugin for WP.
Your images are compressed when you upload them to a size that won’t visibly affect page speed, while still being mobile-friendly.
Smush can compress up to 50 images at a time once you install and choose the images that need resizing.
Other Smush features include:
Locates and notifies you of images slowing down your site. Allows you to set your preferred maximum image width and height. Optimizes images, not in your media library. Drag and drop option for specific images for resizing. You can upgrade to Smush Pro, which offers other unique features.
d) Hummingbird
Hummingbird prompts your site visitor’s mobile phone to save a copy of your site’s file as a cache, which minimizes loading time when they visit your site next time.
Hummingbird also makes speed improvements by scanning your website to find out what’s slowing it down. It makes recommendations and corrects the problem with just one click.
Hummingbird is the best WordPress plugin for new website owners. Hummingbird will give you suggestions, ideas, and tips for optimizing your site and making it mobile-friendly.
e) AMP
AMP for WP is a Google project that can optimize WordPress website pages for better mobile visibility and speeds.
AMP will boost your google rankings and will improve your visitor’s browsing experience.
f) Autoptimize
Autoptimize is one of the best WP plugins to improve web upload speeds.
It optimizes your database, deletes cache, and aggregates scripts.
Autoptimize can reduce your site’s loading time by up to 30%.
This plugin is also free and easy to use, so you don’t need web optimization knowledge to use it
4. Useful Tips
Free and paid WP plugins have many advantages. You can improve your website’s ranking, increase page speed, and improve the experiences of your visitors.
Search engines like Google, Bing, etc, love the mobile-optimized websites
If you have a WordPress website, many plugins are available to optimize your website for mobile devices.
Attention! Don’t use too many plugins. If you install too many, you can ruin your site’s performance.
Make research, read reviews, and then decide which plugins you will install to your WordPress site or blog.
Your website should be usable and understandable for your online visitors. Should be easy to navigate, well designed and mobile-friendly. One of the recent researches confirms that only 42 percent of the 45 million internet websites are found to be usable.
The power of a website’s success should be in its effectiveness in converting visitors into buyers. However, some researches show that 50 percent of potential customers are lost due to the fact that they are simply not able to discover the content they are looking for.
If the website is not so productive and the visitors are unsatisfied, they are not willing to visit the site again, you will lose customers and sales.
When you improving your visitors`impression and willingness to browse your website increases your buyers by about 40 percent and the sales by 10 percent.
In fact, The visitors will only consider a website where they easily understand all its functions as soon as they look at it.
Very simple the modern visitors like the easy and fast websites. Easy to navigate, fast to find the information they need
Tips for your website.
Simple and clear web navigation design
Your links should say where your visitors get by clicking on them
Text links to all important parts of your website must be included on each page
A site logo at the top of each page will help your visitors easily get back to your home page
Many visitors like to use the search box, place this tool on your website
Have a simple, authentic and clear content
Do not only write your content for search engines using the right keywords, make it understandable and provide your visitors with the information they are looking for, but they will also read it as well
Create an eye-catching heading as well as attractive statements of each paragraph
Use colors, bold letters or header tags to highlight your most important points, but do not overdo it
The first impression.
Keep your page layout constant
Make an error page that can help visitors in case they click on a broken link or the URL they enter is not correct
Test your website prior to launching
Make sure your website loads successfully in all browsers
Make sure all your links are working properly
Make sure that there are no errors on your website
Correct all grammatical and typing errors
Test your website load times
How to Attract More Readers-Blogging Tips
Here are some proven tips for writing great blog posts that will keep your visitors coming back time and time again for more.
1: Keep It Short.
People can get very easily distracted, so a short blog post can have a lot more effective than a long one. If you have a lot to say about a topic, then it is better to break it down into two or three posts instead of keeping it as one that is too lengthy.
If you find that you need to write a long post, and can’t break it up into pieces, remember to make it very readable by adding bullet points, images or a numbered sequence.
You can also make it more readable by bolding words and adding a lot of subtitles.
Keeping your site readable makes people want to return. If they want to return they will bookmark your page and recommend it to others.
2: Proofread.
A lot of typos and grammatical errors will make your visitor close your site. Tons of people today have a hard time with reading as it is, and errors can just add to their confusion. Keep your posts as grammatically correct as possible, and keep it polished and neat.
3: Write for the Reader
When you write, you need to remember that you are not writing for yourself, but you are writing for another person. Why is that visitor coming to your site? Why did he find it using that certain keyword you are promoting?
A person that is looking for a specific topic of information does not want to hear how your day went. If you are keeping a kind of journal with your blog then that is fine, but if you are developing a business in your niche, and are targeting a specific keyword for information, your personal life has no relevance in that post.
There is a separate place on your blog that you should write some personal information about yourself, and that would be the “About Me” page.
Some Internet consumers want to find out more about the company or person they are purchasing from. Your “About Me” page should be personalized so that you become a real figure for them, and they feel they can trust you.
4: Don’t Overuse Your Keywords.
If you set up a list of keywords to blog about, you will stay on focus and on-topic much easier than you would than by just blogging as things come to mind. Your post topics are going to appear on the front page, and Google is going to pick them up according to relevance.
There is a trick that many bloggers use and get very good at. That is the ability to write both for the reader and the search engines at the same time. If you can satisfy both, your profit levels will soar. You will get both traffic and loyal readers coming to your blog faithfully.
5: Offer Something Unique.
You will get your visitor’s attention if you offer something that they can’t get anywhere else. If you have a niche in the crafting field, for example, you can sign up for the latest news with Google News and blog about anything strange and unique within the topic.
You will have a keyword rich blog and have some exciting news to offer your visitor.
Mobile marketing unlocks powerful opportunities for you and your business. It’s a necessity for your business to have a mobile-friendly website. You can reach your target market, increase your traffic and grow your brand easier.
1. Google
Online marketing is all about following Google algorithm to reach the first page. It is important for companies to create a mobile-friendly website because it satisfies more users than before. If you don’t have a mobile-friendly website, it may slap your ranking and drop it down.
2. Everyone Use Mobile Phones:
Another reason to switch to a mobile-friendly website is that almost everyone uses mobile phones so it is important for a company to make themselves available on a platform, where their customers are. Additionally, it’ll help you get benefits or results like never before.
3. Easy Access:
With a mobile-friendly website, they’ll get the access to it from anywhere and anytime, which doubles the chances of customer revisits. They can keep it in their pocket and easily access it without even log in to their desktops straight from their mobiles.
4. Higher Ranking:
A mobile-friendly website will help you get a higher rank than the desktop; thus, you should prepare yourself for the same. It’ll not only boost up the ranking of your website but also take your business to new heights, so, you can grab all the opportunities without facing much trouble.
5. Higher Conversion Rate:
A mobile-friendly website will help you drive more and more people to your website, which undoubtedly, increases the chances of conversion. It’ll overtake desktop and make it easier for the visitors to reach you.
Mobile Marketing: A New Trend that will Stay
Big brands, advertising firms, and venture capital companies are spending billions of dollars on mobile advertising alone. There is strong evidence proving that mobile marketing now outperforms the traditional marketing methods.
By the year 2020, it is estimated that consumers will spend around $122B on services and goods bought through their mobile devices.
Mobile commerce is rapidly growing. In a recent study conducted by the National Retail Federation, there is around 77 percent of online retailers that have placed or developed mobile commerce strategies for their businesses.
SMS marketing has been a popular and widely used practice as it is a direct way of engaging consumers and is also likely to be read. Customers can either opt-in to receive news about promotions, deals, events and coupons about their brands.
Retailers are also investing more time and money in developing creative apps that will reach their customers and effectively enhance brand identity and customer shopping experience.
Mobile marketing and a mobile-friendly website is a necessity for your business. With a wide range of mobile advertising choices from SMS, WAP, mobile ads, and search ads to rich video, media and push notifications, mobile marketing is the new trend and it’s here to stay.