There are many techniques to generate traffic to your online business. Some methods are better than others. So which method is the best to increase website traffic and what methods should be avoided?

Many website owners tend to focus on two methods for website traffic.

Many online marketers use a proven method for generating website hits – they buy targeted traffic. The most popular method is a Google Adwords campaign. A website business owner can invest money in order to create a certain amount of internet traffic.

Should you use this method?

A lot will depend on your budget and how much you are willing to spend. If you buy targeted traffic, Google Adwords can be very profitable.

A second method for generating guaranteed website traffic is through what is commonly known as “organic” marketing or “natural” marketing.

This method, for the most part, costs nothing – or very little. It’s perfect for the website owner who is patient and is willing to sacrifice some time in order to acquire a strong customer base.

For those who desire to have fast results, they will buy targeted traffic. For those who are willing to devote more time to the endeavor, methods like article writing, social bookmarking, blogging, maintaining forums, and using social websites can bring increased website traffic over a longer period of time. The true advantage of this method is the low cost and the sustained traffic flow.

Which method should you use to increase website traffic?

These 2 techniques are the most popular. It’s very simple. If you invest money you save time. If you invest the time you save money.

It’s better to use these 2 methods together for best results.

Website Promotion Tools

All the marketers want the best tools for site promotion. Without site promotion tools it’s very difficult to have a great online presence

If your business website is going to be successful you need to find a way to promote your website. In a best-case scenario that promotion will also include a buzz that will have visitors talking about it long after they leave your site.

Word of mouth can still be a very effective advertising on internet world.

You will see this when someone sends an email to a friend saying, “You gotta check this out”. This is generally followed by a clickable link to a website that has a cool factor. Then if the second person is sufficiently impressed the buzz can take on a life of its own.

For each person, the cool factor may be different. It could be the result of a unique video stream or podcast, or it could be some solid knowledge-based content or web exclusive video game.

Site promotion is important and you can use a wide variety of tools. Site promotion can include the use of social media, blogs, forums, ezines, email marketing, video streaming, and podcasting.

Site promotion also relies on behind-the-scenes tools that include web branding, web design, Real Simple Syndication (RSS), Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, list building, and traffic building.

Remember. There are many tools to use for your website promotion and they all serve a distinct purpose – use as many as possible and learn how to use them well for better results.