Tag Archives: messages

How To Build Interest With Autoresponder Messages

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How To Build Interest With Autoresponder Messages

If you are using your autoresponder to sell a product
or service, you must be very careful as to how you
approach your potential customer. Few people like
a hard sale, and marketers have known for years
that in most cases, a prospect must hear your
message an average of seven times before they will
make a purchase. How do you accomplish this with
autoresponders?

It’s really quite simple, and in fact, the
autoresponders make getting the message to your
potential customers those seven times possible. On
the Internet, without the use of autoresponders, you
probably could not achieve that. Too often, marketers
make the mistake of literally slamming the potential
customer with a hard sales pitch with the first
autoresponder message – this won’t work.

You build interest slowly. Start with an informative
message – a message that educates the reader in
some way on the topic that your product or service
is related to. At the bottom of the message, include
a link to the sales page for your product. Use that
first message to focus on the problem that your
product or service can solve, with just a hint of the
solution.

Build up from there, moving into how your product or
service can solve a problem, and then with the next
message, ease into the benefits of your product –
giving the reader more actual information with each
and every message. Your final message should be
the sale pitch – not your first one! With each
message, make sure that you are giving the
customer information pertaining to the topic – free
information! This is what will keep them interested
in what you have to say.

This type of marketing is an art. It may take time to
get it exactly right. Use the examples that other
marketers have set for you. Pay attention to the
messages that you receive from other marketers.
Start a ‘swap’ file, and keep those messages. Use
some of the better sales copy for your own
autoresponder messages – just make sure that
yours doesn’t turn out to be an exact copy of
someone else’s sales message!

Remember not to start with a hard sale. Build your
potential customers interest. Keep building on what
the problem is, and how your product or service can
solve that problem or fill that need. If you are doing
this right, by the time the potential customer reads
the last message in that series, they will be
convinced enough to make a purchase!

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How To Write Effective Follow Up Messages For Autoresponders

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How To Write Effective Follow Up Messages For Autoresponders

 

When it comes to making a sell using your autoresponder, follow up messages are very important. Most website visitors won’t buy something on the first visit; it normally takes more than 6 or 7 visits before they decide to make a purchase. To keep them interested and eventually make the sale, you’ll need to come up with some innovative yet captivating follow up messages.

When you start writing your message, you’ll need to come up with compelling headlines. Compelling headlines will draw attention from readers, making them feel excited to read the rest of your message. If you send a message with a shoddy headline, chances are that your readers will just glance over the email and not pay much attention to it at all.

You can also grab attention from your readers by sending them personalized messages with their names and other details. There are several autoresponders that personalize messages through the insertion of codes. When you send a message out, the code is replaced with the personal information of the subscriber. When receiving the email, the reader will see his or her personal information instead of the code.

The first message that you send out is normally an introduction message. This message should be geared towards giving readers what to expect from your messages. You can also mention information about your company and your products as well. Your introduction message is very important, as it sets the pace for the messages that follow.

When you send out your second message, you should inform readers about your products and services. Make sure that you explain what your products do and how your readers can benefit from using them. Then, in the messages that follow, you should put added emphasis on your services and products. You should be trying to convince readers that they simply must have your products and that your products are a cut above the rest.

To ensure that you get a sale, you should include comparisons between what you offer and what competitors offer. This way, you’ll show potential customers that you are indeed the best, with the best features and the best prices. Once you have a few satisfied customers, you’ll start to build up your credibility. If a customer is satisfied, he will let you and others know. Once a customer has praised your products, you can add it to a testimonial and send it out in a future follow up message.

When you end a message, make sure that you leave a teaser for the next message. This way, your customers will look forward to receiving your next message. You should also carefully weave in messages regarding your contact and order information as well, so readers can place an order without any problems. If you put some time and thought into your follow up messages – you’ll start racking up customers and sales in no time at all.