These days digital marketing is changing. Also, users want digital marketing to be relevant and targeted to their specific interests.

Digital Marketing Tips: Personalization and Sales

Stats show that 80% of customers are more likely to purchase from companies, brands, or marketers who send personalization messages.

Here are some tips you need to know about digital marketing and how to personalize your marketing messages.

1. Personalization Messaging and Digital Marketing

Personalization messaging uses customer data like past purchases, demographics, and browsing history to tailor digital marketing to a consumer’s unique character traits.

It’s so common that consumers now expect it in emails, text messages, and in-app experiences.

The data that companies collect directly from customers offers the most opportunities for personalization.

You need to know that personalization converts. Two in three consumers like to buy from a brand that knows their name and purchase history.

So personalized marketing increases brand loyalty, engagement, conversions, and customer retention.

2. Tips on how to Personalize Emails

1. Add Customer Names to Subject Lines

Use a subject line that will catch the user’s attention. Emails with names in the subject line will increase open rates.

2. Use Dynamic Content – Optimization

Personalize experiences with dynamic content. You can create an email campaign based on users’ data, behavior, and preferences.

Also, not every piece of the email needs optimization, but you can change images, calls to action, and more.

3. Missed Opportunities – Send Reminders

If a user looked at a product but didn’t complete the purchase, you can send product reminders via email to increase sales.

Also, you can use cookies to gather information about recently viewed products on your website and then include photos, pricing, or discounts in your next customer email.

Effective Tip! Use the FOMO effect (Fear Of Missing Out). You can use product stock levels if they’re low (left only 15 products) or put an expiration date on the coupon (Only 3 Days).

4. Use Location and Time Zone

The time of day you send an email matters. If you send all your emails at the same time, then someone in Europe will receive your message at the same time as someone in the USA.

Many customers will ignore your emails because of the location and time zone.

5. Send Triggered Emails

Triggered emails are sent as soon as a user performs a specific action. For example, when placing their first order, automated emails can be set up to engage users right when they want to interact with your brand.

Always include a clear call to action and use a special offer to ensure conversions.

Triggered emails are also sent when a user fails to do an action. Like when they abandon an item in a shopping cart or don’t log in to the app for a few days.

This reminder may encourage a user to re-engage.

6. Text Messages – SMS Tips

Marketers use SMS messages to increase brand awareness, boost user engagement, and increase sales.

Consumers view text messages as more personal and trustworthy than other forms of marketing (they have a 98% open rate!).

Customers must opt-in to receive SMS texts about business news, sales, promotions, offers, and more via their mobile devices.

7. Attract New Users with a Freebie or Discount

When a new user opts-in to receive SMS messages, say thank you by sending a freebie or discount straight to their phone.

A freebie will satisfy your new user and will search for more freebies or discounts.

Make sure the offer takes them to your site to explore your products and make a purchase. Also, include an opt-out message just in case they enabled text permissions by mistake.

Last Tip

Customers like and prefer marketing personalization because they feel that they are members of a community.

You know their interests and what they like. You are a friend, not an unknown, cold, salesman!

Customers not only want to engage with customized marketing messages, they expect to.

And as personalization becomes more common, you need to know the latest tips, tricks, and techniques of personalization and digital marketing.

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