Do you know how to improve your LinkedIn marketing strategy? Do you know how to maximize engagement on LinkedIn? Here are some tips you need to know.
LinkedIn: 5 Tips on How to Maximize Engagement
Weekly publication rhythm The best days to post The best content to share Commenting Consistency
Like many social media platforms, LinkedIn rewards people who post regularly. Regular updates attract attention and encourage followers to revisit your profile.
You don’t need daily posts to get attention on the platform, but it’s better to post daily.
You should schedule your posts to get the most attention. LinkedIn also allows you to schedule posts ahead of time.
By adding hashtags to your content, you can show up directly in people’s feeds.
To maximize the right type of engagement use relevant hashtags to your niche or topic. Inspirational hashtags might increase views, but they won’t benefit your marketing strategy.
LinkedIn’s groups are ideal for sharing your content with people that are interested in it.
If somebody leaves a comment, always respond. In doing so, you are demonstrating to other readers that you are active on the platform.
Also, having a lot of interaction on your profile demonstrates that you are highly knowledgeable about your topic.
Research to find more tips and tricks about LinkedIn and how you can maximize engagement and grow your business.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
It’s true that some websites convert better than others. The reason is that they have an effective call-to-action on their website pages. You can have the best copywriting in the world but if you don’t have effective calls-to-action on each page, you won’t get the sale.
It’s important to have call-to-action for prospects at every level of interest. You can offer Free Giveaways
Offering a free download or trial is a great way to build trust with people who are just getting to know your brand. You could offer a free video, downloadable report, MP3 audio, checklist, or an e-book.
Here is some example calls-to-action links or buttons to get people to join your mailing list or experience your product, service.
Sign up for FREE
Join Free for a Month
Try for Free for 30 Days
Start My Free Trial
Find Out First
Sign up NOW
Get it Now!
Building Trust
When people are interested but want more information before making a decision, it’s smart to offer options that let them delve more deeply into working with you without the risk.
Here are several calls-to-action that build trust and desire:
Learn/Discover More Here: Offer a link to pages that expand upon your offerings or share a link to an FAQ page.
Schedule a Free Consultation: Giving a free session allows you to show prospects the opportunities they have and the value you can provide.
Contact Me/Us Today: This gives individuals a way to address any questions they may have and get in contact with you. This serves as an excellent way to find ways you can help them.
Directing Next Steps
For hot prospects who are ready to take action, you want to create calls-to-action that make it easy to work with you and provide them with clear “next steps” for them to take.
Here are some examples:
Get Started Today: Tell visitors who are ready to purchase how to get what they need now.
Add to Cart: Show shoppers how to put something in their virtual shopping cart and keep browsing.
Buy Now: When people are ready to check out, make it easy to pay.
Get x% Off Choosy buyers may be looking for a discount. Offering a percentage off discount if they buy may motivate them to take the next step.
Every page on your website should include a call to action to engage buyers to take the next step in their journey.
Be creative, be clear on what you want the user to do and test which calls-to-action are most effective in order to get ideal results.
How to Increase your sales conversions
Every page on your website needs to guide your visitor to the next step.
Obviously, your sales page leads visitors to click on the secure shopping cart order form so they can buy from you.
Your special report download page guides visitors to enter their name and e-mail address and hit “Submit” so they can be added to your mailing list.
But what about your “About Us” page (which contains your bio), your “Media” page (which lists all the major outlets in which you’ve been featured), and your “Contact Us” page?
Here Are 3 Easy “Calls to Action” to Convert More Website Traffic into Sales on the About Us, Media and Contact Us Pages
1. On the “About Us” page, after your bio, add a powerful client testimonial praising your expertise and your measurable and specific impact on the client’s bottom line. Then add the line “Ready for these kinds of results? Click here to get started now!” (This links to the contact page).
This call to action, in fact, can be used for any page that does not have an obvious “next step.” Just make sure the testimonial ties into the page content.
2. Your “Media” page should not just be a collage of logos. It should contain short videos of your TV appearances, audio clips of your radio interviews or featured-expert interviews.
It should also include links to your articles that got published on the top websites. Let the world see that you are an expert.
3. The Contact page, by definition, is a call to action. It needs to take your visitor by the hand and lead them through the next step.
It should not just be a page that displays your mailing address, phone number, and main corporate e-mail. Rather, it should lead with a paragraph that congratulates the reader for their decision to take action. Then, it should explain the process of getting in touch with you. It should also describe what someone should expect once they contact you.
Next, guide them through a simple web form that asks specific questions. This way you can do your homework and present prospects with a specific response and action plan. Make sure to keep this form as brief as possible, and only ask questions that directly inform how you and your visitor would do business together in the near future.
Having a web form, rather than just a link to your e-mail address, guides your visitor to take a specific action. This raises their level of commitment to you and increases your chances that they will buy from you.
Make sure that every page on your website provides a roadmap for your visitor with a specific call to action. This is the only way your prospects will reach the destination that you prepared for them. it’s the only way you will increase your website sales conversions.
Most serious businesses already have their website up and running, whether they have a small store location or strictly sell their products or services online. Nowadays, having a website is almost a requirement. Once you have your website, the world is not going to know you exist; you must promote your website yourself. After all, you put in all that time and effort into starting up a website, not to mention the cost, now it is up to you to make sure it all pays off. Not only do you have to steer the traffic to your website, but you also have to turn those visitors into customers. You have to have something to offer them to convert visitors into customers, and to keep them coming back. Customers can always generate more business through word of mouth and act as your own personal marketers.
One key way to keep the customers, and potential customers, coming back is to write your own articles that refer to your website for maximum exposure. There are many free websites where you can write and post articles about your website and what your website can do for others. First, if you are not an experienced writer, take the time to learn how to write articles. Collecting a few tips never hurts. If you do not have the time, but have the extra finances, you can choose to hire a writer or business to write the articles and post them for you. Although this is most convenient, it may prove to be quite costly in the end.
Here are 4 tips on how to maximize your exposure by writing articles referring to your website:
1. Choose a particular product, service, or update on which you want to write an article. Keep all articles between 75 and 1200 words. Write in layman terms and avoid all the long technical and scientific mumbo jumbo. Keep the sentences short and to the point. Keep the paragraphs short and limited to one topic.
2. It is important to upload new material. It does not take long for an article to go stale. You want to keep useful and original information coming on a regular basis. You have to prove to your customers that you are still there running and active website. If you wrote your last article in October of 2004, then your website would appear to be unreliable or abandoned. Keep your customers and all of your potential customers up-to-date and provide them with free information that they would not be able to find anywhere else.
3. Think of how your new article will benefit your customers. Try to write some how-to articles. Many people are most interested in how-to articles. Helping your customers find out how they would benefit from your article will earn you the respect and trust you deserve and from which you can profit. Trustworthy businesses generate loyal customers.
4. If you choose not to write an article, you can delve into articles, tips, testimonials or book excerpts written by other people on websites and e-zines and copy and paste them to your site. Keep in mind that you must have the writers or website owners permission to do so beforehand. Although this is not something to do on a regular basis, it can be nice filler for your website. Always be sure to choose the articles with the content relating to your website.
It is your job to write something your customers want to read and keep them coming back for more. Updating your website on a regular basis is a great way to let your customers know that you are there. By tending to your website on a regular basis, you let them know you have not abandoned your post. You can also keep your customers returning to your site by offering monthly specials or offers. Try offering attractive incentives such as Free Shipping Month, Free Gift Month, Discount Month, or Buy One Get One Free Month. It is up to you to offer your customers incentives to return to your website.