Tag Archives: market

Small Business: Identifying Gaps and Give Solutions

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Small Business: Identifying Gaps and Give Solutions

Market gaps are opportunities for your small business. A gap in the market is an area that current businesses aren’t serving. It’s very simple. There is a need (problem) and you fill that need (solution). Every successful business has filled a market gap.

Opportunities and Growth Ideas

If you are looking for growth opportunities market gaps can be amazing sources of inspiration for your next big idea or your next startup business.

Know Your Strengths: It’s not just the right idea you are looking for. It doesn’t do you any good to find a gap in the market that you can’t take advantage of. So before you start to look for market gaps, it makes sense for you to know exactly your strengths.

Start by making a list of your perceived strengths. Use past experiences to guide you. Think about what you’re most happy doing. Think about what you have the most success doing.

Revisit old critiques or performance reviews to pick out anything that might give you some insight. Reach out to colleagues for honest feedback that can help you figure out what specific strengths you could use.

Niche Markets: Small business owners often think too broadly when it comes to the market. However, it is always better to think small when it comes to gaps in the market. The more specific your market, the more likely you’ll be able to target them effectively.

You need to make sure that the market is big enough to sustain growth. It should have many existing products because that shows you that there is demand in the market. There should also be a customer base. Without those things, your niche market is not big enough to support a small business.

Niches markets are also great places to copy a market gap. If you see that someone has successfully filled a gap in the market in one industry, you could recreate that success in a similar one.

Identify Unsolved Problems: Solving an existing problem you will attract more consumers, generate more sales, and your products practically sell themselves.

Customers Can Identify Market Gaps

A very effective way to find those hidden gaps is to ask your potential customers what they are missing in the current market. You can do that by researching industry trends.

Customer surveys may drive you in the right direction. You could also do some research into current customer opinion by simply going over the worst reviews of the competitors. That can give you some insight into what your competitors aren’t doing right and give you the chance to do it better.

Focusing on a market gap also helps you make sure you avoid diving into a market that is already oversaturated. A saturated market is often a dead-end for new businesses.

Make your research, read reviews about market gaps or needs, learn the new trends and tips about your target market. Create a new marketing plan and start your new awesome small business.

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Affiliate Marketing Tips: Why Market Research is Very Important

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Affiliate Marketing Tips: Why Market Research is Very Important
Affiliate Marketing Tips: Why Market Research is Very Important

 

The more you know about your audience, the easier it’ll be to make sales and money. It’s an essential step that many affiliates skip. why market research is so important, and some tools you can use to research campaigns.

Why You Should Research Your Market

Market research takes time, but it’s very important for your marketing success. Here are some tips you need to know.

1. Targeting Promotion – Interests

Sometimes the most obvious targeting isn’t the best. If you’re promoting makeup products on YouTube, for example, it makes sense to target makeup, beauty, etc, channels.

But everyone else is thinking the exact same thing and the competition’s going to be rough. You’re going to be directly competing against the big makeup brands, and it’s pretty difficult to win the competition.

Instead, you can research the audience to find out what other interests they might have. This means you have an audience of people who buy makeup – where else do they hang out? What else are they into?

Well, maybe they like celebrity gossip or fitness.

Targeting those channels could mean you’re targeting a similar audience, but with much less competition.

2. Copywriting and Sales

Copywriting is the art of using your words to sell. The more persuasive you can be then the more sales you’ll get.

Let’s say you want to promote a solar energy lead generation offer. What are people concerned about?

You can google frequently asked questions about Solar Energy and discover some objections:

Will my home have power if the sun isn’t shining or if there’s bad weather?
What kind of tax rebates and incentives are out there?
Whats the benefits of solar energy for me?

People aren’t going to sign up until they know the answers to these questions.

Doing the research lets you know WHAT their pain points are, WHY they buy, and WHY they wouldn’t buy.

You can incorporate some of these objectives into your headlines, ads, landing page copy, emails, and more.

3. Know What the Competition is Doing

Besides directly researching the audience, you need to research the competitors.

They might’ve already found some winning ads and landing pages. You can make variations of what’s already working instead of starting over from scratch.

Don’t be afraid of competition – It means that the offer converts and that there’s a hungry audience.

Where to Do Market Research

So now you know how market research can benefit you. There are plenty of places online that you can do market research for your campaigns.

Facebook Audience Insights

This is one of the most underrated market research tools out there.

You can find it in the Ads Manager.

There are multiple ways to use the tools including researching the overall Facebook audience.

Some things to look for:

Demographic information, e.g. age, gender, etc.
What pages and influencers the audience follows. What interests they have. This can help you expand your targeting.
Location. This is great if you want to focus on specific countries.

Reddit – Niche Subreddits

Reddit is a great place to learn what people are really saying.

Are you promoting makeup? Drop into https://www.reddit.com/r/beauty/
Promoting coffee gadgets? www.reddit.com/r/coffee

You get the point.

Here’s a pro tip: create an account and ask questions.

Important! Reddit users are actually quite good at sniffing out marketers/researchers. Create an account, and actually building up some history and participating with the community first.

Buzzsumo

Buzzsumo is a very effective tool that lets you see what the most viral and shared pieces of content are on a given topic.

Read Reviews

Find and read reviews about the products or services you want to promote. Discover the pros and cons and what the users believe about.

Attention! read reviews only from trusted websites, because many reviews are fake!

Make your research and discover the interests and the problems of your target audience. Give solutions and help them. You will gain their trust and also, you will increase your sales. Very Simple!

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Viral Marketing Effect and Video Marketing: The Future of Internet Business

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Viral Marketing Effect and Video Marketing: The Future of Internet Business
Viral Marketing Effect and Video Marketing: The Future of Internet Business

 

Viral marketing is a cool term for word of mouth on the Internet.

It is where people hear about your website service or products through other people.

Sending an email with an advertisement on the bottom is a good way to spread the word.

Having a newsletter also increases your visibility online.

There are also forums that discuss products and services and rate them.

Viral marketing’s referral technique works like the snowball effect, which increases exponentially the visibility of your business.

Getting personal recommendations to try a product or service is a great way to build credibility and trust in the company.

Repeating these referrals to other people makes the customer actively engage themselves and not passively hear about the product’s advantages.

Viral marketing is a great way to keep advertising costs way down.

Passing along an article from an ezine keeps the message intact, is free and easy to pass along, and doesn’t cost anything, but offers a clear benefit to both parties involved.

Here are some ways to make your viral marketing message work.

You can give away a free article with a pass it on a link on the bottom, or a free demo version of your product, or offer a free trial of your service on your web site and include a share it with your friend button at the bottom of the page.

You could also hold a contest and capture people’s contact information and each time their friends come to the site, they are entered into the contest again.

Starting your own affiliate program, where affiliates generate traffic to your website with banner ads, text links, letters of referrals, etc. You pay for results only.

Viral marketing is the way to achieve high traffic cheaply and effectively on the web. Provide your customers with a compelling reason to pass on the message and you are well on your way to big-time traffic

Online Video Marketing and Advertising: The Future of Internet Business

The online video has the advantage of viral marketing. It’s a very effective way to market pretty fast and successfully your online business. Online video marketing and advertising is the future of Internet business. Don’t forget that Google has bought YouTube. Pretty smart move!

The online video marketing goes beyond by just sharing video clips on the Internet to captivating the attention of people. A video giving the viewer a sense of trust and reliability to take necessary required actions.

Many online business owners have become smart enough to make use of this trend of viral marketing with online video clips to promote their businesses and reach their target audience worldwide.

The online videos have a great impact on viewers and attract more people to come to watch and to catch the real touch of live videos and that’s huge targeted web traffic if considered properly.

In fact, YouTube is a very effective search engine. Many people every day searching on Youtube to find solutions for their problems or entertainment. As you know people love more the visual content than only text. That’s the secret of online video success.

You can easily upload your video to the Internet on any of the famous online video sites or networks like YouTube, Google Video, Metacafe and others, the video platforms will help you to promote your business to the online world.

This is a great trend and opportunity for all online businesses. Take action today and start creating your videos

Online Video Marketing and Advertising

Online video marketing clips sell a lot more than any other marketing strategy. It’s the most effective advertising tool for any business owner, marketer, entrepreneur, want to promote successfully, business, products or services online.

Videos attract the attention of potential customers and interested people. Similar to persuasive and high-quality articles these video clips can certainly help build massive traffic for any website.

Videos that convert and produce massive targeted traffic are designed by blending sharp topic relevant images, attention-grabbing animation, clever special effects along with a powerful (movie-like) soundtrack which tells the story of the product or service, company, in an artistic cinematic way and under two minutes.

Online video marketing will keep growing and it’s the coming trend for low-cost effective Online Marketing. It’s the new topic in affiliate marketing. It has become the most powerful and innovative method to market your internet business.

Video marketing is growing every year as web consumers are increasing dramatically. So, online marketing with video is definitely the future for all online businesses.

The online video marketing and advertising is the ultimate way to get your sales message to the millions with only a click of your mouse. As bandwidth and Internet accessibility get higher and faster, online video broadcasting will shortly develop into the primary way of communicating.

Now you know why online video marketing and advertising it’s the future of online business. Don’t wait to create your video today!

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Tips on How to Market Your Business Through Social Media

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Tips on How to Market Your Business Through Social Media
Tips on How to Market Your Business Through Social Media

 

There are many tips on how to market your business with social media. Here are some effective tips you need to know. You need to test the tips to decide what’s work best for your business.

Also, you need to learn the latest trends in social media marketing. The technology and the internet are changing pretty fast!

Facebook Ads

Facebook is a huge social media platform, where people spend a lot of time connecting and finding sources of information. Facebook has advertising placed on every page you visit.

These ads are highly targeted. When you create an ad, you get to specify your target group in detail. You can pinpoint age, gender, location and what people are interested in.

Twitter

Twitter is a much faster community than Facebook, but it is very easy to reach a targeted group of people for free. The idea is, that you build your profile and your follower list.

This list you can build by searching for people with an interest in your product or service and add them to your following list. Hopefully, they will follow you back and you can start to post on their profile.

But Twitter is not a place to sell stuff, it is a place to connect and establish trust and then get them to your blog or webpage where you can sell them your product. It is an art.

YouTube

YouTube is a very popular video sharing site, where people can find videos on the topic of their interests and follow a favorite video publisher. You can reach a lot of people with video and put a link to your blog in the video description.

Blogs

Blogger and WordPress are the best platforms to create a blog.

You can create your blog for free. But it’s better and more professional to have your domain name and your host. Again the trick is to provide good unique content and get people to go to your sales page or click on your affiliate links.

Also, search engines love blogs with high-quality and fresh content. So you can achieve higher rankings and increase your traffic pretty fast.

It is also very easy to integrate Google AdWords with your blog and earn a commission from AdSense.

Social Media Marketing – The Benefits of Video on Social Media

Video offers a great way to interact more personally with customers, clients, and friends than text, words, and pictures. The video will create a more personal interaction between you and your followers, friends, fans, and connections on social media.

Here are the benefits of using video on social media.

1) Conversions and Sales

Posting a video will make people and customers visiting your social media profile take the next step and buy your products, sign up for email newsletters and come back to your social media profile and website again. “How to” and “Tutorial” videos work great!

The video is a more powerful communication tool than any other because it has the potential to incorporate sound, text, graphics, and pictures, meaning it will convince more people to use your products or services.

When people click on your social media videos, they want to find out more about you, and videos are the best way to showcase your products or services.

2) Personal Interaction

The secret of the video is offering a more personal interaction between you and your followers on social media sites. Because video will often contain a personal touch such as your voice, your presence, and narration, users will often feel like they are interacting with you on a more personal level than on a blog or article posted on social media.

They will know you and trust you. They will interact with you through webinars and comments on the feed and research more on your products and company’s information.

The personal touch that video offers on social media will also be likely to be remembered by viewers for a longer time.

3) Video and Competition

The video will make you stand out from all your competition in social media sites. When a potential customer researches your product/service or wants to buy your products/services, he will search for information online.

On social media sites, and if you have a video, your profile will not only stand out from the rest, it will appear higher on the search results.

Stats show that a web page that contains video has a fifty percent chance on appearing on the first page of Google if it contains a video than if it does not. Don’t forget that people love the video and the visual content more than text.

By posting your video rather than just text, you are helping your profile to stand out from the crowd, and potentially attracting more viewers and visitors to your website. So you can increase traffic and sales more effectively.