Tag Archives: market

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market
Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

These days social media platforms are changing, algorithm updates and the online world is changing too.

Influencer marketing is impressive and now influencers are more valuable than ever.

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Here are some tips you need to know about influencer marketing and how Artificial Intelligence (AI), micro-influencers, and data are changing the market.

1. Micro-Influencers: The New Trend

Some influencers (macro-influencers) are buying mansions, yachts, or even lear jets. They are on the top, but another group has built its empire: micro-influencers.

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

While cost and demand tend to be attractive for brands looking to partner with what is known as macro-influencers (over 50,000 followers), what’s becoming apparent is that micro-influencers generate better engagement and higher conversion.

Micro-influencers have three times the engagement rates as mega influencers.

Micro-influencers are better than brand influencers. Micro-influencers have garnered the one thing brands are looking for: a very loyal audience.

Why brands prefer micro-influencers:

• Unlimited choices of influencers

• Brands can diversify the influencers they partner with and can use multiple influencers per campaign

• The ability to reach a new targeted demographic (new moms, new marketers, etc.)

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Micro-influencers have become experts in converting their audience into buyers. Even influencers that aren’t very well-known have credibility.

They speak the language of a specific audience, and that audience is motivated to buy as a result.

2. Data, Analytics, and Artificial Intelligence

While follower count and reach are important metrics for influencers to track, brands are now more interested in conversions. How much of your audience is motivated to buy?

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Now marketers and influencers can work together to track results and gather data with the help of AI.

Brands want to know what they’re getting for their money. Data is important.

Analytics show how much an influencer is interacting with its audience. Brands use that to decide who will represent their campaign.

AI also gives power back to social media platforms. Instagram is changing its algorithm pretty often with the help of AI.

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Social media platforms also use machine learning and voice recognition to learn what followers are looking for and what influencers are talking about. This data is used to inform the next algorithm.

Brands get the most out of their influencer ad spend. The influencers get exposure and opportunities.

3. Authenticity, AI, and Virtual Influencers

Many people who use social media say that authenticity is still king. But now, users know if an influencer is promoting a product just for the money.

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

These days artificial intelligence is changing the market with virtual influencers. They’re real influencers, but not real people.

Virtual influencers are computer animations of actual people. And while it might come as a surprise, these virtual influencers are doing what actual influencers are supposed to do.

They gain followers, establish credibility, and promote products intelligently and authentically.

Influencer Marketing: How Micro-Influencers, AI, and Data are Changing the Market

Virtual influencers are a supplement to actual influencers. They provide entertainment and education, which is what social media is all about.

While young audiences crave authenticity, they also want to be part of something fun and exciting.

The best influencers provide that — even if they’re not real.

P.S.

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Blockchain and Mobile Apps: Why Blockchain Will Change The Market [Infographic]

Blockchain and Mobile Apps: Why Blockchain Will Change The Market [Infographic]
Blockchain and Mobile Apps: Why Blockchain Will Change The Market [Infographic]

Blockchain & Mobile apps: Blockchain technology will change the mobile apps market.

Blockchain and Mobile Apps

Blockchain is a popular technology and is associated with cryptocurrencies like bitcoin. But now blockchain is used in mobile applications to make transactions safe, secure, and speed.

Blockchain and Mobile Apps: Why Blockchain Will Change The Market [Infographic]

Blockchain is used to modify the usage of mobile applications and make the app installation procedures simple, easy, and eliminates all kinds of unwanted stuff. It will reshape the mobile industry with its outstanding features.

Blockchain in mobile apps ensures tremendous growth in the coming years.

Blockchain and Mobile Apps: Why Blockchain Will Change The Market [Infographic]

Blockchain in mobile Application Market, developed by winbtc.net in partnership with AC Market.

Energy Market and 6 Types of Renewable Energy [Infographic]

Energy Market and 6 Types of Renewable Energy [Infographic]
Energy Market and 6 Types of Renewable Energy [Infographic]

Renewable energy is energy from the earth’s natural resources that are not finite or exhaustible (wind and sunlight). Renewable energy is an alternative to traditional energy that relies on fossil fuels and is not harmful to the environment. (eco-friendly)

Energy Market and Types of Renewable Energy

6 Types of Renewable Energy

  1. Solar

Solar energy is energy from sunlight and converting it into heat, electricity, or hot water. Photovoltaic (PV) systems can convert direct sunlight into electricity through the use of solar cells.

Energy Market and Types of Renewable Energy

Benefits of Solar Energy

One of the benefits of solar energy is that sunlight is endless. There is a limitless supply of solar energy. Relying on solar energy rather than fossil fuels also helps us improve public health and environmental conditions.

Solar energy could also eliminate energy costs, and reduce your energy bills. Many countries help the investment in solar energy by providing rebates or tax credits.

  1. Wind

Wind farms capture the energy of wind flow by using turbines and converting it into electricity. There are many systems to convert wind energy.

Energy Market and Types of Renewable Energy

Commercial-grade wind-powered generating systems can power many different organizations. Single-wind turbines are used to help supplement pre-existing energy organizations.

Another form is utility-scale wind farms, which are purchased by contract or wholesale.

Benefits of Wind Energy

Wind energy is a clean energy source, which means that it doesn’t pollute the air like other forms of energy. Wind energy doesn’t produce carbon dioxide or release any harmful products that can cause environmental degradation or negatively affect human health like smog, acid rain, etc.

Investment in wind energy technology can also open up new avenues for jobs and job training, as the turbines on farms need to be serviced and maintained to keep running.

Energy Market and Types of Renewable Energy
  1. Hydroelectric

Dams are what people most associate with when it comes to hydroelectric power. Water flows through the dam’s turbines to produce electricity, known as pumped-storage hydropower. Run-of-river hydropower uses a channel to funnel water through rather than powering it through a dam.

Benefits of Hydroelectric Energy

Hydroelectric power is very versatile and can be generated using both large-scale projects (like the Hoover Dam) and small-scale projects like underwater turbines and lower dams on small rivers and streams.

Hydroelectric power does not generate pollution, and therefore is a much more environmentally-friendly energy option for our environment.

Energy Market and Types of Renewable Energy
  1. Geothermal

Geothermal heat is heat that is trapped beneath the earth’s crust from the formation of the Earth 4.5 billion years ago and radioactive decay. Sometimes large amounts of this heat escape naturally, but all at once, resulting in familiar occurrences, such as volcanic eruptions and geysers.

This heat can be captured and used to produce geothermal energy by using steam that comes from the heated water pumping below the surface, which then rises to the top and can be used to operate a turbine.

Benefits of Geothermal Energy

Energy Market and Types of Renewable Energy

Geothermal energy is not as common as other types of renewable energy sources, but it has a significant potential for energy supply. Since it can be built underground, it leaves very little footprint on the land.

  1. Hydrogen

Hydrogen needs to be combined with other elements, such as oxygen to make water as it does not occur naturally as a gas on its own. When hydrogen is separated from another element it can be used for both fuel and electricity.

Benefits of Hydrogen Energy

Energy Market and Types of Renewable Energy

Hydrogen can be used as a clean-burning fuel, which leads to less pollution and a cleaner environment. It can also be used for fuel cells which are similar to batteries and can be used for powering an electric motor.

  1. Biomass

Bioenergy is renewable energy derived from biomass. Biomass is organic matter that comes from recently living plants and organisms. Using wood in your fireplace is an example of biomass that most people are familiar with.

There are various methods used to generate energy through the use of biomass. This can be done by burning biomass or harnessing methane gas which is produced by the natural decomposition of organic materials in ponds or even landfills.

Energy Market and Types of Renewable Energy

Benefits of Biomass Energy

The use of biomass in energy production creates carbon dioxide that is put into the air, but the regeneration of plants consumes the same amount of carbon dioxide, which is said to create a balanced atmosphere.

Biomass can be used in many different ways in our daily lives, not only for personal use but for businesses as well. In 2017, energy from biomass made up about 5% of the total energy used in the U.S.

These days people can improve the environment with greener energy solutions (Renewable Energy). If you’re a homeowner, you can install solar panels in your home.

Energy Market and Types of Renewable Energy

Solar panels not only reduce your energy costs but help improve your standard of living with a safer, more eco-friendlier energy choice that doesn’t depend on resources that harm the environment.

There are also alternatives for a greener way of life offered by your electric companies.

More Details https://justenergy.com

Instagram: Tips on How to Market Your Business Successfully

Instagram: Tips on How to Market Your Business Successfully
Instagram: Tips on How to Market Your Business Successfully

With more than a billion active users each month, Instagram is one of the most popular and effective social media platforms. Also, it’s a very important marketing tool for business.

Stats show that 38% of US adults use Instagram and 60% of Instagram users have household incomes of $100,000 or more. Also, 90% of Instagram users follow one or more companies and often they buy products or services.

Here are some tips about how to market successfully your business on Instagram

  1. Create a Business Account

If you’re using a personal account it’s better to create a business account. Business accounts allow you to reach current or prospective customers more effectively and easy too.

Also, you can include your store hours and physical address, so shoppers can find this information without searching for you on Google.

How to create a business account on Instagram.

Click on account and then change the listing from personal to business. After setting up your business account, you can choose the category that best fits your products and services.

  1. You Need A Brand Image

Because Instagram is a picture-based medium (Visual Platform), you need to create an effective brand image. The design choices you make can turn prospective customers into long-term buyers of your business.

Important Tip. You need to choose a theme and color scheme that fits your company and products.

  1. Content and Engagement

If you want to attract more followers, it’s crucial to generate engagement. You need to post a wide range of content. For example, you can use a mixture of close-up product images, shots of people using your product, and images that feature your product.

Also, you need to post non-marketing content. For example, custom graphics with motivational quotes are great for inspiring your followers. You need to inspire and entertain your followers.

  1. Use Instagram Stories

It’s not enough to post to Instagram regularly . If you want to maximize your business’ social media presence in 2020, you need to use the Instagram Stories.

Visible for just 24 hours before disappearing forever, Instagram Stories show up at the top of a follower’s feed and last for just a few seconds at a time. So you have a chance to make an effective and attractive impression.

Instagram Stories help small businesses connect with and learn from their customer base. Reports show that 25% of Instagram Stories shared by a brand get a direct reply from followers.

  1. Interact with Your Customers

You need to do more than only post your original content. If you want to boost your marketing campaigns, you need to help and engage with your followers. Answer their questions and show a genuine interest in their lives by liking and commenting on posts.

It’s very important to become a regular presence on Instagram. So current and potential customers can find you right away.

Also, is a necessity to use hashtags when posting. Hashtags help people to find your photos and images pretty fast!

  1. Track the Metrics

It’s pretty difficult to know if your marketing plan is effective or not. It’s very important to track the metrics.

One of the best ways is to use Instagram Insights. To use this tool, go to your profile, tap the hamburger icon, and then tap Insights. Once you’re inside the tool, you can view metrics on posts and stories. Also, you can collect information about your audience.

Instagram Insights shows you what type of posts generated the most engagement. Similar to Google Analytics, this tool helps you to determine what changes you should make to achieve the most success.

Also, you need to know that tips, trends, and hacks are changing pretty fast because the technology and the online world are changing too.

A Useful e-book for You

Work-At-Home Secrets & Scams is a digital workbook to help you figure out what home-based business opportunities are available, and includes exercises and additional resources to help you create your home-based side income. https://www.bestprofitsonline.com/myblog/buzz

Small business: 7 Tips on How to Use YouTube to Market Your Business

Small business: 7 Tips on How to Use YouTube to Market Your Business
Small business: 7 Tips on How to Use YouTube to Market Your Business

YouTube is a very popular and famous video platform. So you can use YouTube as a video marketing tool to market (promote) your small business. With YouTube it’s very easy to communicate your brand message to your target audience.

Here are some tips about how to use YouTube to market your business successfully.

  1. Use YouTube to Gain Trust

People prefer to buy from people or businesses they know and trust. YouTube provides a very effective way to present yourself and make your audience feel like they know you.

Post one or more YouTube videos to introduce yourself and why you’re in business. Show to your viewers that you can help them to solve their problems or fill their needs.

You need to make a quick, awesome impression about you and your business. You don’t want to bore them with many unuseful details.

  1. Use YouTube to Show the Features and Benefits of Your Products

Post videos of your products in use, which will show off your products’ benefits and features.

You can use a high-quality camera or use your smartphone camera. Create a script and edit the script so it contains only information that’s essential to know.

  1. Use YouTube to Prove Your Expertise

Your customers and target audience are looking for the best product or service to satisfy their needs or solve their problems.

You need to post informative videos containing tips and tricks, results of the studies you’ve conducted, solutions you’ve provided, and other materials that demonstrate your expertise and make it believable to the audience.

  1. Use YouTube to Present Customer Testimonials

If you have some customers who like your products or business, get their permission and take videos of them talking about their experiences.

The videos will seem more true to life than they would if they were recorded in a formal setting, and thus gain more interest from viewers.

  1. Use YouTube to Create “how-to” Videos Related to Your Products

You can upload instructional videos in a step-by-step way about how to use your product. Buyers often want to know what’s involved with using a product or service before they buy it.

The how-to videos you post will go hand-in-hand with “in action” videos so that your customers get a complete picture of your products.

  1. Use YouTube Live Stream – The New Trend

For an even more personal touch, you can use a YouTube Live Stream. Use the event to launch a new product, answer customer questions, interview experts on subject matter related to your field, or run a workshop. Your event will be broadcast live on YouTube and can then be added to your YouTube channel.

  1. Use YouTube to Market Your Videos – And Business –

Once you’ve recorded and posted the videos, be sure to market them. You will need to promote your videos to help get them found. Advertise your video with links on your website, your email list, and postings to your social media pages. You need to generate targeted traffic to reach more interested people and increase sales.

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