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Why Mobile Marketing Is A Must For Your Business

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Why Mobile Marketing Is A Must For Your Business

Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the move like moving billboards and road shows. The second type refers to marketing on a mobile phone like cell phone. Since the onset of millennium, mobile marketing though cell phone has become very popular. Short message service popularly known as SMS has made marketing by this method a lot easier.

Many businesses and marketers every day start using the mobile marketing to reach new customers. It’s low cost, effective and much easier to spread your message.

There were some problems in the beginning as unwanted information was being sent to the people. Most of the SMS that were passed around was spam and it received negative media response in all parts of the world. This was because a sector of the advertisers bought list of mobile users and began sending them unsolicited messages. They were later stopped due to strict security measures and laws passed. Marketing industry recognized the potential of mobile marketing and utilized it to the full extent. The mobile service providers coded guidelines and laws. It then became a legal advertising channel. The Mobile Marketing Association and Interactive Advertising Bureau also have laid down guidelines for the proper functioning of mobile marketing.

Mobile marketing has become popular in Asia and Europe as it is a novel idea and in Europe alone hundreds of millions of pounds have been investing in SMS advertising. Now SMS has become the most famous part of mobile marketing and also has more advantages. Because of the popularity of short codes, SMSing has become a lot easier. This has created a new approach to reach out to potential customers. Now mobile short codes are looked upon as mobile domain name, by many of the brands around the world, when the customers message the brand at any occasion.

In America, the first SMS short code campaign was started in 2002. SMS containing short codes are easier to send a message with complete information. Short codes are usually numbers that are assigned to mobile operators of a particular location, which they use for brand campaigning and other purposes. They are very small, like they contain only four to five words. These numbers are always under scrutiny by the service provider and each and every message is monitored to see that they do not go against the original service description.

Like opt-in emails, customers have to opt for SMSes. This is the biggest criterion, which the advertiser has to follow in order to send a promotional SMS. Some of the mobile operators ask for double opt-in form from the receiver. At the same time opting out is made easy for the customer. When the customer wishes to terminate receiving messages, they have to send STOP word by SMS. All these guidelines have been laid by the Mobile Marketing Association consumer best practice guidelines and it’s a compulsion to follow those by all the marketers who wish to do mobile marketing in America.

Now, service providers have started to provide the option of sending SMS to email addresses. Other than this, other services provided are mobile games, mobile tones etc., which are used for promotional purposes. This has lead to the invention of MMS or Multi-media Message Service, through which short promotional videos and animations can be send. Bluetooth is another good technology. It started in 2003, and many companies in Europe have found it useful. When a message is send via Bluetooth, the receiver should accept request from the sender. So, sending messages by this method is legitimate. The message transfer speed is high and is also a free service as it is a radio-based technology.

The method of sending SMS advertisement to mobile phone users based on their geographical location is known as Location based service. The customer is tracked via a GPS chip which is built-in the phone. Radiolocation signals from the nearest cell phone towers are used for this purpose.

Mobile marketing follows a very safe marketing strategy, as it is customer opted. The short message sent through this method is known as mobile originated or MO message. If the advertisement is done through a call, the call is known as mobile terminated or MT message. As there is a phenomenal increase in the number of mobile phone users, this kind of marketing is a sure hit.

It’s your turn to try out the mobile marketing strategy for your business.

Simple Methods For Low Cost Website Marketing

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Simple Methods For Low Cost Website Marketing

Your new business will benefit a lot from various Internet marketing methods. But you don’t have to spend millions of dollars just to get some decent exposure for your company. There are ways to make your business be seen and felt without doing overkill with your advertisement expenses.

Make use of your online power – through Internet marketing. Here are simple methods that you may employ to boost the visibility of your business without shelling out more than what you can afford. However, these techniques need patience and some footwork to produce agreeable results.

Firstly, you need a website before you can make use of these low cost Internet marketing methods. So go create one or hire a web developer. It will display your products and services. This will be used in employing the following Internet marketing techniques.

1. Affiliate Marketing

This is the process of recruiting a network of smaller websites known as affiliates to drive targeted traffic to a website. Ad copy and links will be provided by the advertisers. You will have to pay a certain percentage of the sales profit to your affiliates.

2. Links

One of your goals should be to attain a good ranking with search engines. One way to do it is through link building. This could be done through trading links to other businesses that are related with yours.

3. Newsletters

Sending out newsletters to your subscribers (those who signed up for your newsletters) will help greatly in establishing a good working relationship with your customers or prospective customers. It has to be short, sweet, consistent and written for a general audience.

4. E-mail Marketing

As one of the best cost-effective Internet marketing tools, it stays as a very important method of keeping your customers aware of your products and services. Just make sure to avoid spamming or soon enough you will have to close down you business due to complaints. Customers must trust you and your business.

5. Articles

If you put quality content in the form of articles in your website along with your products and services, search engines will have to index your website. Getting you website indexed by popular search engines means more traffic for you.

6. Forums

Expand your Internet network is through joining forums that mainly discusses stuff regarding or related to your products and services. Actively posting responses or answers and asking relevant information will build your reputation as that forum’s member and boost your company’s visibility through your signature files. These signature files are those that go with your every post. Links to your website could be included in this signature.
7. Search Engine Submission

Search engine Submission and Ranking are the two basic parts to a low cost web site marketing. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.

This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site marketing, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

The second low cost web site marketing is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site marketing.

Low Cost SEO And Website Promotion

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Low Cost SEO And Website Promotion

Search engine optimization or SEO is the best way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will drive traffic and profits for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.

But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization (SEO).

1. Link exchanges

One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with.

2. Write or acquire key word rich articles

Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your visitors will keep on coming back to your website or not.

3. Catchy Domain Name

What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.

4. Organize your site navigation

Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.

Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price.

Anybody could own a web site. Anybody could up sell their own products and services to their target audience. Anyone could try to promote their web site with a low cost. But there are not many web sites that have a truly successful web site with traffic all day through. What these individuals or companies lack is the most essential factor of success – a low cost web site promotion that really works.

People who need assistance, who does not have the patience to promote their own product and services, and lacks knowledge to properly advertise themselves, here are some guidelines to help you achieve success with a low cost web site promotion.

Search Engine Submission and Ranking are the two basic parts to a low cost web site promotion. Both of the parts have the same effect on the market of the web site – for your products and services presented in your web site catches the people’s attention.

The first inexpensive method of web site promotion is the search engine submission. This first part is the act filing information and submitting your web site to search engines. There are two types of Search engine submission – manual and automatic. For a low cost and effective web site promotion, automatic submission is ideal because after filling up the information, a software program would forward this information to other search engines.

The second money-saving web site promotion is ranking. This refers to the numerical position in which your web site appears on a search engine, based upon the web site’s criteria. Some search engines rank the order in which your search results appear primarily by how many other web sites link to each page. The leading web sites on this order would eventually fulfill a low cost web site promotion.

Other types of inexpensive web site promotion you could use to boost up traffic on your web site are banner advertising, classified ads, text links and section sponsorship. Banner advertisements pop up above and below web pages, and sometimes in another window. Text links and section sponsorship may cost more, but these methods helps in promoting to your specified target audience. It wouldn’t harm your web site to try these methods.

Always remember that the effects of your not so costly web site promotion hits are increasing significantly each day. Don’t waste time; find an effective and affordable web site promotion of your choice today.

The Advantages Of Billboard Advertising

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The Advantages Of Billboard Advertising

Outdoor advertising is a low budget and effective way of advertising a company’s product. Among the entire methods billboard advertising is the most sort after method, which has been proven to be the best sales strategy in the recent times. Nearly 7.0 billion dollar was spent on billboard advertising alone, in the year 2014, as analyzed by Outdoor Advertising Association of America.

Billboard advertising is the best bet in outdoor advertising and isn’t that costly. And with the amount of exposure the product gets the money is worth it. In the past few years several factors have triggered billboard advertising and cost effectiveness being one of the prime reasons.

One of the reasons being if an ad is placed in the local newspaper or a television channel the advertisement gets noticed for only thirty seconds and when the same advertisement is placed on billboard, it gets noticed through out the day, for months. Thousands of people view billboard everyday on their way to jobs or home, it doesn’t get lost in the pages like an advertisement placed in a newspaper or magazine.

There is a frequent and continuous delivery of message. No other advertising method can grab the attention of people like billboard advertising. It creates brand awareness and strong name recognition.

One of the reasons behind the cost being low is technology. In the early years the billboards were hand-painted due to which the labor cost was high. Now, advertisers design and print their advertisements on a huge poster board or vinyl board by a computer-aided printer, which is very cost effective.

Creativity can be achieved to the highest extent, with ease and less money. The brighter, colorful, creative the advertisement is, the more eye-catching it is. With the advancements in technology, it takes very less time to design billboards with unlimited possibilities.

Before placing a billboard advertisement in a particular area it’s better that a research is done about the interest of the people in and around that area. Like if the advertiser desires to post a billboard advertisement on a highway, he can choose the advertisement on a motel, cafeteria, or gas station. Depending on the locality specific potential customers should be targeted.

The cost is really reasonable. It varies from $1,000 to $3,000 per month. Ten advertisements will cost around $ 30,000. It might look like a big amount, but it costs almost same if placing a full-page ad in a newspaper for only a day. And if the effectiveness is considered for both the methods, newspaper advertisements are not even half as effective as billboard advertisements.

When an advertisement is placed in a newspaper or in a magazine, the customer should reach out to see the advertisement, but when an advertisement is placed on a billboard, it is like reaching to the customers.

Thus, Billboard advertising has high-impact on people and is a cost-effective method of advertisement. The above-mentioned advantages are few of the many advantages of billboard advertising. And that’s the reason why all types of companies and businesses are choosing to go with billboard advertising. From placing the billboard at a theater multiplex, highway, airport, and even pasting them on cars, any kind of product can be advertised to any kind of audience. And the effectiveness of it can never be underestimated.