![Logo Design and Branding: 13 Perfect Logo Design Examples for Brands [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/Logo-Design-Inspiration-13-Times-Branding-Was-Done-Perfectly-768x5909.jpg.webp){kind=logo}
Are you looking for some inspiration for your logo design and branding? Want to learn how the big brands achieved success with their company branding?
Here are some successful examples to inspire you.
Airbnb
Dropbox
Apple
Amazon
Ikea
Coca Cola
Uber
McDonald’s
Lego
Starbucks
Tesla
GoPro
Check out these logo designs to learn more about popular brands.
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![Logo Design: 5 Types of Logo [Infographic] And The History of Logo Design](https://blog.red-website-design.co.uk/wp-content/uploads/5-Different-Types-of-Logo-to-Inspire-Your-Next-Logo-Design-Project-610x7126.jpg.webp){kind=logo}
Logo design and types of logo for your business. Do you need to create a new logo for your business? or do you need help to find the right logo for your brand?
Here are some classic and popular types of logos. Also, learn about the history of logo design.
4000 BC. Ancient Egyptians developed hieroglyphs, a system of writing where symbols like hooks and circles represented ideas, words, and sounds. These images were used to communicate in everyday society, just as modern logos represent brands.
2700 BC. Ancient Romans used hot iron brands to mark their livestock. This practice carried over to the Old West in America, where farmers would mark their cows with a logo as a way to signify ownership.
520 BC. Ancient Greeks used owls to symbolize wisdom and knowledge. This motif appeared on coins created from bronze, but also in pottery and other works of art.
440 BC. Phidias, a Greek sculptor, developed the Golden Ratio. This mathematical formula was used to create the Parthenon in Athens and continues to influence logo design today.
479 AD – 1492
Metalsmiths created exclusive sigils for aristocratic families in the Middle Ages. These images were engraved into shields and used to decorate banners that were carried in battle, showing both pride and loyalty to the family “brand.”
1600s – 1800s
Newspaper and magazine ads became popular, meaning companies could gain attention with more than word-of-mouth. At this time, many brands were already using logos, though they could only be printed in black-and-white.
1810
German politician Johann Wolfgang von Goethe was the first to explore color psychology. His book, “Theory of Colours,” discusses how color affects mood and emotion, influencing the logo designs of the future.
1837
Chromolithography, or color printing, was invented by Louis Prang in Boston. Metal was a particularly popular material, with logos being printed on tobacco tins, lunch boxes, keychains, trays, signs, and many other items.
1843
Offset printing, a branch of chromolithography, was used for magazine ads, posters, catalogs, and product packaging. Macy’s, Colgate, and Budweiser were a few of the companies printing their logos with this technology.
1876
Bass Brewery, founded in the United Kingdom in 1777, displayed the first trademarked logo by the British government. The logo was so popular it was mentioned in James Joyce’s novel, “Ulysses.”
1905
John Cadbury was one of the first to print his logo directly on the product’s package. This best-selling chocolate bar featured a whimsical font and eye-catching colors on the wrapper.
1907
Screen printing made it possible to print logos on a variety of surfaces. About forty years later, the technology made it to the mainstream and was used for advertising on t-shirts, tote bags, and a variety of other products.
1912
Pierre de Coubertin, a French scholar, designed the interlocking rings for the Olympic games in Stockholm. The rings are one of the most iconic designs in history and symbolize the unification of all nations without discrimination.
More Details — https://www.qualitylogoproducts.com/promo-university/history-of-logo-design.htm
![Logo Design: The Rules You Need to Know [Infographic]](https://blog.red-website-design.co.uk/wp-content/uploads/2019/08/Logo-Design-10-Golden-Rules-Your-Logo-Must-Adhere-To.jpg){kind=logo}
The most important thing about a logo is that your customers can remember it very easily. So it’s a very effective tip to create a memorable logo that your customers love. Simple shapes and signature colors can create lasting impressions and they can stick to people’s minds easier.
A complicated and very abstract logo could be distracting for your customers. People need to understand pretty fast your brand and business when they see your logo. So avoid creating a complicated logo. Simplicity is the best solution.
You need to create a logo that will stand in the time. Yes, you can always rebrand your company and your logo, but that is a costly and sometimes risky solution. Typographic logos are usually prone to the last longer and still work for most people.
Your logo should help you to create a strong brand that attracts customers and creates a bond with them. So, you need to know your industry and what you are trying to communicate and sell when you’re designing your logo.
Look at your competitor’s logos for inspiration. You need to create something completely different. A logo that has the chance to disrupt the industry. But it’s not enough to make it different – make it better.
Colors many times are speaking louder than words. So you need to choose a color that works with your brand’s identity. It’s better to stick with classic and trustworthy colors like blue, red, black, or green.
Have fun! Creating a new logo is something that you enjoy and love. It’s very important because you are your brand’s most important ambassador.
![Logo Design Trends for 2019 [Infographic]](http://blog.red-website-design.co.uk/wp-content/uploads/2019/02/13-Logo-Design-Trends-for-2019-How-Modern-is-Business-Logo.jpg){kind=logo}
Your business image depends on a logo design that is polished and distinctive. Your logo is the cornerstone of your brand. Not only does a high-quality logo show your customers that your business is professional, but it also differentiates you from your competitors and creates a powerful memory in the minds of your customers.
When they need your product or service, they’ll think of you. Imagine as you hand out your next business card. Your prospect stops and admires the style and colors of your logo. You feel a deep sense of pride, that everything your business stands for has been perfectly communicated in just a few seconds.
You want to have a successful business which means you simply cannot afford to have a poorly designed logo.
Good logo designers are not only able to design you a professional logo, but they will also make sure that your logo is distinct and unique to create a long-lasting impression. We do need professional logo designers because they are specialists in their field and can produce quality work that is distinct and one of a kind.
Logo designers, therefore, are of great importance to any business as they can help create logos with a powerful impact and reach. Think about Apple’s logo or the logo of Windows, besides the obvious, there is more than just what meets the eye.
These logos are not only powerful because they represent a company, but they are powerful because of what they stand for. Good logo designers know how to capture and depict the essence of a business in a single small image.
They realize that a solid logo design communicates a company’s identity simply, clearly, and powerfully all at the same time.
The company web design field is rapidly growing and expanding.
6 tips for an effective logo design
When it comes to logo design, you ultimately want it to convey your brand in the best possible manner. At the same time, you don’t want it to take up too much space. That is the greatest challenge to be able to create a winning impact within the space constraints. Here are the 6 tips you need to know.
1. Research always helps in effective logo design
Never make the mistake of rushing into creating a logo design. You need to research to understand the company, its objectives, and mission as well as its business goals both short and long term. You also need to know the demographics of the target audience.
2. Attractive and unique: two elements of great logo design
You would want your logo design to catch the attention of the customer. At the same time, it should not be screaming for attention. It should test the intellect of the customer; make him or her think a few minutes after seeing the logo. If you notice some of the top logo designs each of them have a unique aspect to it that depicts something about the company.
3. Simple and memorable logo design
One of the things you need to focus on is to make sure your logo design is not too cluttered or too fancy. This will just confuse the customer. Ultimately you want the customer to remember your brand. That will only happen if the logo is easy to remember. Also, be sure that the logo sends out positive signals to the customer.
4. Flexibility and colors in logo design
There are so many companies who invest a fortune on their logo design only to realize later that their logo doesn’t work on a product wrapper! What a waste of time and money! Your logo needs to be flexible enough to work and create a lasting impact on any medium whether it is a product wrapper, your company website or even any promotional materials you send out!
That means you need to consider the size of the logo and the usage of appropriate colors. The colors used need to match well with any background while also helping the brand to stand out.
5. Never clutter your logo in logo design
One critical mistake people make is to cram in too much information in their logo design. This makes your logo look cluttered not to mention the fact that customers will fail to remember your brand!
6. Fonts and readability in your logo design
You might select a font that looks great on paper but when you use it in the logo it hampers readability. There is absolutely no point using classy fonts in logo design if they are going to prevent customers from remembering you. Make sure fonts are easy on the eye.
P.S.
Free Logo Maker – Create a Stunning Logo In 5 Minutes