The Most Important Digital Marketing Statistics from 2017 [Infographic]
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How to Boost Your Sales in 4 Easy Steps!
The key to successful selling is finding a formula or framework that works, practicing it and sticking with it.
One such framework that has been around for many years and proven to work is A.I.D.A. Its a great 4 step way to boost your sales and is easy to put into practice.
Attention
Interest
Desire
Action
Whether you are selling face-to-face, by direct mail or web site, this formula will increase your chances of converting prospects into customers. How to follow this formula to boost your sales letter responses and increase your conversion rates on your web site.
Attention
When people receive sales letters or visit web sites, their first action is to scan the page to see it applies to them. Before people will go into the body of your sales letter or web site, they have to see something that grabs their attention. There has to be a clear prompt that will make them sit up and want to read in more depth. The way to get them past the scanning stage and elicit attention is to come up with a bold opening statement or headline that will really get them wanting to know more!
Your headline has to include a benefit for your prospect and be compelling enough for them to want to know more information. Great attention-grabbing headlines can substantially boost your sales. Here are some examples:
The Secrets of Doubling Your Profits In One Year
How to Get More Sales and Increase Your Leisure Time
Finally Revealed The Steps to Being a Successful Entrepreneur
Get the idea? The headline should evoke a feeling of enthusiasm to get to know more about what you are offering.
Interest
Having got past the first stage you have their attention, you now need to further develop their interest. In this section of your letter, web site or presentation you start by focusing in on what they will get out of buying your product or service the benefits which they will get. To get the most out of this you have to be very clear who your target market is. Its no good trying to explain the benefits if the reader is in the wrong industry they will not be interested.
To keep them interested highlight the pain or pleasure they will avoid or gain by dealing with you. You have to convincingly answer the Whats in it for me? question.
Desire
Now that you have got them really interested with all the benefits they will get when they buy, you go for the jugular and hammer this feeling home by stoking up their desire!
Remember that people buy for emotional and not logical reasons. If you sell items that can make people feel sexy, feel better about themselves or possibly make them more attractive, then you can create desire by describing how your products will help achieve their dreams!
If you are not lucky enough to sell theses products or services, dont despair, there are other ways to create desire. Offer a range of bonuses, which may cost you very little, but may be appealing to your potential customers. Put a time-limited offer on the deal, for example 14 days in which to respond to receive the bonuses.
Action
The last part of the 4 step process is Action. If you have done everything else correctly but dont directly ask the customer to buy then the chances are you wont make the sale. Make it easy for them to buy so you can capitalise on all the emotion you have created.
First, ask them to buy! Include a Buy Now or Click Here to Order button to make it very clear what you expect them to do next. If you are face-to-face just come out with it and ask if they are ready to complete the deal!
To remove all obstacles that can stand in your way make sure you have a number of ways by which you can take payment. Acceptance of credit cards are becoming almost totally necessary and are the best way to secure a sale while the customer is in the mood, especially on the Internet. So make it as easy as possible.
Take another look at all your sales literature, your web site and your sales pitch. Are you following the AIDA 4 step process? If not, revamp it all and watch your sales and profits grow!
SEO in 2017: 19 Key Factors Affecting Your Performance on Google [Infographic]
9 Tips on How to Increase Your Online Sales
Many entrepreneurs spend time and money increasing their website traffic or search engine ranking, yet pay little or no attention to how many of these visitors actually buy their product or service. Improving your websites conversion rate is more time and cost effective than trying to bring in new traffic. The 9 tips you need to know about how to increase your online sales easier and faster.
Before you begin, you must know your numbers. Tracking key metrics of your website’s performance will enable you to make educated marketing decisions. When you know the key factors you will make your website more effective and profitable.
* Number of visitors
* Number of sales
* Average order amount
* Cost per visit
* Profit per visit
* Customer lifetime value
Once you begin tracking these numbers in Excel or a similar program, you can see the improvement caused by the changes you make.
Tip 1: Add Rapport
Trying to sell a visitor on a first visit is like asking someone to marry you the first time you meet. Build relationships by sharing knowledge and giving away value before you try to close the sale.
Tip 2: Remove Distractions
Anything that does not directly contribute to making a sale should be removed from your webpage. Reduce the number of clicks it takes to go from the landing page to the sale receipt page.
Tip 3: Add Your Unique Selling Point
Explain why a visitor should buy from you. What makes your product or service better than the competition?
Tip 4: Add Trust
Build credibility by displaying awards, recommendations, and testimonials. Prove you’re legitimate by providing a phone number and mailing address.
Tip 5: Add an Irresistible Offer
Develop such an incredible package that the visitor cannot leave without buying.
Create so much value that your asking price seems like a bargain.
Tip 6: Remove Risk
Create a guarantee that removes all fear from the prospect’s mind. Go the extra mile, like offering a 110% money back refund and free shipping both ways.
Tip 7: Add Payment Options
Allow your customers to order with the payment method they prefer to use.
One website I worked with increased sales dramatically by adding PayPal as a payment option. Another found it profitable to accept phone orders. You need to accept every major credit card.
Tip 8: Remove Checkout Hassle
Make your ordering process as simple as possible. Get rid of all barriers that could discourage a purchase, such as requiring account registration.
Tip 9: Add Follow Up
Are you losing a lot of visitors once they get to your order page? Create exit pop-up boxes with a discount coupon. Setup a script that sends the visitor an email if the order page is abandoned. If people are not going to buy your product at its existing price, offering them a coupon for a 30% discount will not hurt your profit levels.
Simple Advice: build a relationship, develop a powerful offer, then remove all hesitations and hassles that would prevent an order.
Use these 9 tips on your marketing strategy and pretty soon you will increase your sales and your online profits!!