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The Reasons Why Video Is the Future of Content Marketing
The video content is a very powerful tool for businesses. Video marketing is growing more and more. There has been increased growth in the use of social networks such as Facebook, Pinterest, Instagram, Tumblr, etc, over the years.
Video marketing is not a new thing. It exists for many years. However, we now see the power that video marketing holds and the value of visual content and how it has become an important (Must-Have) tool on almost every media channel.
Stats show that 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image-based content. As one of the fastest growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.
Here are the Reasons.
Video Marketing and the Power of Visual Content
HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.
The video illustrates a brands’ story, personality, and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember that they would with text content.
Capturing content is an important key in the midst of content overload. The marketers have to create videos that are most creative and memorable and at the same time communicate the brand’s strategy.
When users remember your video, they would remember your brand.
Website SEO and Sales
Stats show that 80% of marketers who are using video marketing said that video has increased the time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage.
Video also has the power to influence consumers buying decisions. More and more people are now making purchases online.
Easy Sharing on Social Media
When users share your videos it helps spreads your message and your online reach. People would share videos that they enjoyed watching with their friends, families, colleagues, etc.
What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user-friendly and easily accessible.
Many viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.
Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution and future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.
The only way marketers can be able to remain relevant and keep up with the ever-changing landscape, is if they invested in cutting edge form of content and that is video marketing.
Video Marketing and Low-Cost Solutions
One of the main reasons why many business owners probably haven’t jumped into video marketing is because of their fear of cost. Most people in the marketing field would agree that video marketing brings a lot of value to the table. But they don’t know if the cost is bigger than the benefit.
They want to invest money on their business but they want a profit. Not to lose money. Very simple.
Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video.
If you need to generate some interest, give people a chance to win a free product if they send you a question.
Video Marketing and Failure
When you try anything the first time around and you don’t have a plan your chances of failure are quite high. This is not just a video marketing phenomenon. That’s Business! Try,test,try,test again…
Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products.
Show the different functions, test the products in extreme situations and do a lot of close-ups.
Maybe you’re trying to ride a bike. Maybe you’re trying to build a house. Your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.
With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic.
You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.
Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one high- quality video after another. If they can do it, you can do it too.
To attract more people embed your video in your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Post it on Instagram or Pinterest.
With the right information, high-quality videos will go a long way in building up your brand doesn’t have to cost a lot.
How to Solve the Video Marketing Problem
For people who are new to video marketing, try to keep your videos short. Around 30-50, second is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans.
As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.
You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.
Instead, it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.
There are many tools you can use
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking overproduced and fake if you do more than that. Real is honest and reliable.
You can drastically reduce your video productions costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot.
You can use software to create a video for supplemental marketing. You can use software for the video that is intended to supplement or support your text content.
It doesn’t have to be expensive. It doesn’t have to cost a lot.
If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips.
This organized, clustered way of presenting your videos will help to draw more viewers and more customers.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online.
The best way is to mix your strategies. Write articles, create infographics, create videos, upload photos and images on social media. Prove to your target audience that you are an expert in your niche.
They will trust you and they will advertise your business for Free! (you will increase traffic and sales).
More Videos, Infographics, Articles http://www.bestprofitsonline.com/myblog/
Successful Affiliate Marketing Tips for Beginners: The Knowledge is Power
Many affiliate marketing beginners don’t have the knowledge on how to promote their affiliate products or services. There are some tips to make things simpler and save time, effort, and money. You need to have knowledge of how to create a successful affiliate marketing business.
Here are the tips you need to know about successful affiliate marketing.
1. You need to create a social media marketing plan. An important tip is to know your target audience, know how do they use social media and the message you want to send to your target audience.
2. Content is what hooks your audiences, offer catchy, high-quality and valuable information that your target customers will find fascinating. Don’t forget content is king!
Also, search engines love fresh and quality content. You can achieve higher rankings pretty fast on Google.
3. Create your own effective brand image (logo design). Never use different images to avoid your readers from getting confused on the image you wanted to create in them and the picture they will have in their mind.
Effective web design is very important for your website and your business marketing.
4. Create a blog which allows you to distribute a large range of information to your readers. It is one of the fastest ways to promote and advertise your brand or products.
5. Provide links from outside sources, with this you can gain trust and reliability of your social media. Also, provide inbound links to promote your old but useful content.
6. Use Google Analytics to discover the changes you need to do in your affiliate marketing strategy. You will learn what works and what don’t. The analytics will give valuable information about your business.
7. Use social media marketing. It’s very effective for your affiliate business. A known example is Facebook, which is very popular. So remember to keep your tone light and friendly.
Another is Twitter, which allows you to broadcast updates. Keep in mind to interact as much as possible. Retweet if the reader said something nice and answer questions concerned.
Use different social media sites like YouTube, Google+, Pinterest, LinkedIn, etc, and see how fast this can promote your business.
How to Use Social Media Effectively in Your Affiliate Marketing
Affiliate marketing is a fabulous way to make money online. There are many people worldwide who are able to work from home and support themselves and their families using their computer.
Many have created successful online businesses and promote products or services that not only sell but also offer very generous commissions. Today, many successful marketers know that social media has increased their business sales and revenue.
You need to know that social media has taken the world of affiliate marketing by storm. These sites have enabled their messages, videos, images and photos to go viral instantly.
How can this viral effect be leveraged into an affiliate marketing business? You need to create entertainment, educational or emotional videos.
If you saw a video that really touched you emotionally. Maybe it was a video of people helping each other or reaching their goals. When you watch this video you can’t help but smile and feel good.
Would you send it then? Of course, you would! Your friends would probably send it as well. Now if you could create a video that is entertaining and emotional then your video could very easily become a viral sensation too.
And if you could attach your link at the end of the video, do you think it would send traffic to your website? It absolutely would.
YouTube is just one of the many social media sites that successful affiliate marketers have discovered. There are also major sites like Twitter, Facebook, and Pinterest that offer similar opportunities to send out messages that have the potential to go viral.
It might sound easy but it takes some careful planning. Just be very careful you do not spam these sites. Use them as they were intended to be used or you will be shut down.
If you are able to create fun, educational and entertaining messages to post, then these social sites will help your business to thrive. Spamming them will only turn people off, and may even get you banned.
If you are an affiliate marketer not yet using these fabulous social media sites, then it is time you get started. They will definitely help you drive traffic and increase your sales pretty fast.
How Artificial Intelligence is Changing Visual Arts
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Video Marketing Guide: Why Is Very Important For Your Business
Many small businesses now realize that video marketing is something that they can implement easily, but for some reason, they still aren’t doing it. With the benefits that video marketing can offer a business, this could be a fatal mistake.
Many business owners simply do not understand how to use video marketing effectively. If you could start creating some videos about your business, you could win your competitors.
The Good News
The concept of video marketing has grown in popularity in recent years. People love the video and they don’t need expensive cameras and other technology parts to create a video. Simply they use their mobile phones!
Why Video Is So Powerful
Video allows your business to capture the imagination of your prospects, and be completely honest and transparent about the products and services that you are offering.
Video also gives you the opportunity to enhance your reputation in the process. It can of course, also allow you to demonstrate in a few seconds on video, what would potentially take longer to explain in audio or in print.
Video marketing has now emerged as possibly the fastest, most efficient and persuasive mode of online marketing available.
The large corporations are now using it, the small and medium-sized business community still appears to be lagging behind. They still do not know that video marketing can attract more interested people and more sales.
YouTube
Fortunately for you, this is great news for your business as your competitors don’t use video marketing.
One of the keys to the success of video marketing has been the popularity of the YouTube website. Since the creation of YouTube, a number of other videos sharing sites have emerged on to the scene, however, YouTube remains the one that is the most popular.
In fact, such was the success of YouTube that Google purchased the site.
Video Marketing – The Future
Video marketing is the future. From the viral videos of the comedians to the powerful short clips from giants like Apple, the online world is definitely getting more visual.
Attention! Stay away from the usual “gurus” and “get-rich-quick” types and looking at what’s really working and happening is something that isn’t often done by many marketers. Because these marketers are usually part of the guru stream themselves.
In trade journals and marketing conferences, professionals are talking a lot about video. It’s the current “big thing” to capitalize on and is usually done hand-in-hand with social network marketing.
What Works in Video Marketing
Whatever your size or budget, there are some fundamental things that appear to work with video online. First, you need quality videos, but don’t over-emphasize it. Studio-quality production is a requirement for successful video marketing.
The quality video has several elements: picture clarity, good sound, effective content, and short duration.
The longer a video is, the less likely it is to be watched all the way through. Optimally, a best online video that gets noticed and goes viral is almost always of commercial length from 30 seconds to 3 minutes. Some exceptions occur, of course, but 5 minutes appears to be about the limit.
Content is still King on the Internet, though, so above all else, be sure your video is useful. keep on topic and deliver good information.
What Doesn’t Work in Video Marketing
Many Useless Videos
Most have two things in common: they over-emphasize the “news” appeal of whatever they’re attempting to sell and they often put too much or too little effort into production.
If your customers wanted the news, they’d turn on CNN. If they want low production values, they’ll watch cable access. Be realistic with your production values, but don’t be so cheap that you attempt to make your video presentation using a 1Mp camera made in 1990 and your PC’s internal microphone.
The Future of Video Marketing
Video it’s here to stay. It’s only going to get better, in fact. So every marketing strategy, no matter its goals, will have to incorporate video in some way. That might be direct, indirect, or both.
Video marketing is definitely an integral part of the overall marketing strategy for future sales. Broadly, it’s a part of the Web 2.0 revolution. Create your video marketing campaign Today!
P.S.
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Happy Video Making!