Tag Archives: is
The Future of Video: Where is Video Marketing Going in 2019 and Beyond? [Infographic]
Video marketing is very important for your inbound marketing strategy. Also, the effect of video marketing is growing year after year for all businesses. Online and offline. This is the reason why marketers love video marketing and using it to promote effectively their products or services.
It’s the medium of choice for marketers to create content and increase engagement. (and more importantly, make money!)
Here are some video stats:
70% of consumers say that they have shared a brand’s video. (Wyzowl)
72% of businesses say video has improved their conversion rate. (Wyzowl)
52% of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
65% of executives visit the marketer’s website and 39% call a vendor after viewing a video. (Forbes)
With numbers like these already, many marketers are beginning to wonder if the video is a bubble. Where is Video Marketing Going in 2019 and Beyond?
To help answer that question, HubSpot teamed up with uscreen, a VOD platform, to create an infographic that predicts what we can expect from video marketing in 2019, and beyond.
Some of the ideas in the infographic include:
Video is Going Live: Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels. Research indicates live streaming encourages more audience engagement and retains viewers longer than prerecorded video.
Video is Going 1:1: Given the ease of shooting videos with smartphones, marketers are discovering the value of lead nurturing and customer communications by sending personalized video messages instead of calling or sending an email.
The notion of using a 1:1 video approach can apply to following-up on an inquiry, offering content, delivering support, simply saying thanks, or practically any application.
Video is Getting Search-Friendly: AI and the use of closed captions are making video content more searchable. AI can transcribe the audio tracks of video with voice recognition to make video searchable.
Google even recently announced the addition of video previews to the video carousel that appears in search results.
Video is Turning 360: The recent advent of 360-degree video content enables viewers to control their perspective for a more immersive interactive experience.
Check out the full list of trends in the infographic below:
https://www.impactbnd.com/blog/video-marketing-in-2019-infographic
Stats: Why Video Marketing is The Future [Infographic]
What You Need to know About Success: Why Emotional Intelligence is Very Important
Instead of just banking on intelligence and good grades to determine how far up the success ladder you can climb, there are quite a few other skills and traits that you can sharpen and enhance to get you there.
This infographic from Headway Capital says that there are 8 other factors apart from intelligence that can help you to success.
Many experts now believe that a person’s emotional intelligence (EQ) may be more important than their IQ and is certainly a better predictor of success, quality of relationships, and overall happiness.
Emotional intelligence is essential to building a balanced life.
If you think emotional intelligence is only important for those who always have to interact or communicate with people, think it again. Emotional intelligence is very important to a balanced life. It’s essential to basically every aspect of life.
Physical Health – The ability to take care of your body and especially to manage your stress, which has an incredible impact on your overall wellness, is heavily tied to your emotional intelligence.
Mental Well-Being – Emotional intelligence affects your attitude and outlook on life. It can also help to alleviate anxiety and avoid depression and mood swings. A high level of emotional intelligence directly correlates to a positive attitude and a happier outlook on life.
Relationships – By better understanding and managing your emotions, you are able to communicate your feelings in a more constructive way. You are also better able to understand and relate to those with whom you are in relationships. Understanding the needs, feelings, and responses of those we care about leads to stronger and more fulfilling relationships.
Conflict Resolution – When we can discern people’s emotions and empathize with their perspective, it’s much easier to resolve conflicts or possibly avoid them before they start. We are also better at negotiation due to the very nature of our ability to understand the needs and desires of others.
It’s easier to give people what they want if we can perceive what it is.
Success – Higher emotional intelligence helps us to be stronger internal motivators, which can reduce procrastination, increase self-confidence, and improve our ability to focus on a goal.
It also allows us to create better networks of support, overcome setbacks, and persevere with a more resilient outlook. Our ability to delay gratification and see the long-term directly affects our ability to succeed.
You can find comfort in knowing that 8 other traits — people skills, empathy, passion, a growth mindset, resilience, openness to new experiences, self-regulation, and conscientiousness — can get you there just the same. As to how, well, for that, you will need to check out the infographic and the sources to find out.