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Small Business Marketing: The Rules You Need To Know About

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Small Business Marketing: The Rules You Need To Know About

Marketing Never Ends

Most people say they understand, even if their actions say differently, that marketing is an ongoing activity. Marketing isn’t like a vacation where you have a final destination and then you stop traveling because you’re there.

Unfortunately, many small businesses get frustrated or burned out when they work on their marketing. They want to know, “how long this is going to take”.

And far too many times, they abandon their marketing “campaign” because it wasn’t getting them results and taking them where they wanted to go. But even worse than that, many times the “are we there yet” mentality didn’t even let them finish planning or put the idea into action.

Eventually they start planning, or maybe just take off on, another marketing trip. Once again, they start wondering how much longer it will be.

Marketing needs to be an ongoing, lifelong kind of journey for your business. It takes regular and consistent effort to keep your pipeline full of good, high-quality leads and to keep moving your prospects forward until they become paying clients. That means continuously marketing even when you have clients you’re busy working with.

Keep Moving On.

The question is “how do we keep going?” You do need to monitor results so you can assess how well things are working to get you where you want to go. When your measurements show you that something is working, keep doing it. In fact, do more of it.

But you can also keep striving to reach new heights as well. How can you continuously improve even the things that are working to get even better, more consistent results?

If you continue to ask the question, “Are we there yet?” you might just stall out on your journey. You see, eventually you’ll discover some marketing strategies that will start to attract attention and generate the response you’ve been hoping for. It might seem like in fact, “you are there” and so you put the marketing on cruise control.

How to keep moving forward.

When you find yourself asking this most asked question, consider any or all of the following ideas to keep you continuously moving forward.

Study up on marketing. There is no shortage of resources out there. You need to find them and begin trying them. There are lots of books available on the subject. Look for the ones that offer proven, hands-on strategies and tactics. Remember, one or two good ideas now and then could make a significant difference to your business.

Form or join a “think tank” or mastermind group. Find a group of people who care just as much about your success as you do, just as you’ll care about their success. This is not a group of friends who will simply stroke your ego. Look for an honest group who will ask the tough questions and demand accountability from each other while supporting each others’ efforts.

Attend talks and workshops. If you go and participate fully, you’ll often get just as much from the other participants as you will from the session itself.

Get hands-on assistance. Working with a coach or marketing consultant who can help you focus, set goals, prioritize, create action plans and help hold you accountable could be an invaluable experience for your business.

Support from outside resources like this can help you shift from a mindset of “are we there yet” to a mindset of “how can we keep going.” They’ll help you continue to see possibilities beyond where things currently stand in your business.

Keep learning, keep trying and you’ll find the right marketing formula for your small business.

P.S.

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Your Home Based Business and Franchising: Why is A Great Opportunity

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Your Home Based Business and Franchising: Why is A Great Opportunity

You may have dreamt of starting your own business someday. Most people give up on their dream once they start a regular 9-5 job or have a family. However, now you can hold on to that dream by starting a home based business.

The easiest way to make money

If you always wanted to get a share of the money making opportunities around today, well theres some good news! Have you ever heard of franchising? Well, it is the best home based business you could ever find. It allows you to spend more quality time with your family, earn more profits and establish a brand identity of your own. This is a power-packed money making opportunity you mustnt miss.

What is franchising?

Franchising is a home based business which relies on a very simple concept. Basically you are asked to promote a particular companys (franchisor) products. They provide you (franchisee) with all the training, support and assistance you need to sell their products. You get to operate under their brand name. Besides, the franchisors in this home based business provide you with all the money you need for advertising and marketing campaigns.

Why is it great?

There are several reasons many people have taken to franchising a leading home based business. Here are some of the top reasons why it can be good for you too:

a. There is hardly any investment needed to start a franchise

b. You get all support and training, which means you can start this home based business without any hassle

c. You operate under the brand name of an established and reputed company. This means you dont have to work extra hard at publicizing your products.

d. The time required to realize ROI in a franchise home based business is much lesser compared to other businesses.

e. In this home based business you dont have to spend money on advertising and marketing. The franchisor pays it all for you.

f. You can work as per your convenience at the hours you like. Thats why this home based business is so flexible and convenient.

Who is franchising good for?

Franchising is especially good for those mothers who have had to give up on their careers because of motherhood. However with this lucrative home based business they can now focus on pursuing an alternate career without the undue strain and tension of a 9-5 job. Franchising allows young mothers to spend more time with their children and family while also being a contributing and earning member of the household. This home based business is also great for those who want an extra source of income apart from the regular income streams. It is great if someone wants to earn quickly money. Its time you opted for franchising and experienced the difference!

P.S.

A FREE ebook and FREE Training Videos and FREE OFFERS as a Thank You for my Blog Visitors and IBO Members

Get your training videos on CPA Marketing for free NOW

http://www.bestprofitsonline.com/myblog/cpa

Free ebook How to grow fast your Mailing List

http://www.bestprofitsonline.com/myblog/1d6j

Make Money From Home with Shares Online

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Free Offers  http://www.bestprofitsonline.com/myblog/free-offers/

What Is The Black Hat SEO Techniques and How To Avoid It

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What Is The Black Hat SEO Techniques and How To Avoid It

Seo, search engine optimization, is very useful and famous in internet marketing. There are many techniques that make boosting your site a success through different seo strategies. But despite the success of seo, there are some black practitioners who tend to see the field of search engine optimization as war, and the search engines are doing anything to beat the competition whether it is fair or foul. Those white hatters market with the other search engines as associates or partners who can help them drive links and business to their clients sites.

Cloaking happens when a website or a web page displays different content for a certain search engine spider in opposition to a human user. Cloaking is the one that delivers a version of a page to an Internet user and a different description to a search engine. You will notice a cloaked page is filled with keywords and phrases that the site wants to make them rank high.

This is done by cloaking the programs that weigh the IP address of the other party to a database of the known IP address which comes from a definite search engine spider. If there is a match in the IP address on the list, it serves a page which is particularly written for the search engines.

Cloaking has several good reasons which include increasing advertising and promotion. If you are trying to control your rankings in the different search engines, it might result to penalize your site or it might be banned.

Spamming or the keyword stuffing is a long list of keywords placed in the content and also the code on the page which makes it unreadable. Have you seen a page that repeatedly displays an ad with certain words? It is obvious that the site is trying to rank its page. This is known as keyword spamming but it is just one tip that most SEO companies are trying to do to increase page rank.

You might not notice the page may have invisible text, title tags, meta tags and comment tags. If a page repeats a certain keyword repeatedly, google might place a filter to lessen the ranking or much worse, ban the site. Keyword density can be quite tricky but following the general rule, 3% t0 12 % is the percentage to which a site can use the targeted keywords.

You will notice there are some hidden texts in SEO strategies. This happens when a text or link is invisible to the website visitor but can still be seen by the search engines. If this happens it is considered hidden. Before, people used small fonts to hide the text or they would even use the same color for the background.

This makes them able to put some links which are unseen, but has long been noticed by the search engines that is why they have come up with another strategy this time. Spammers are using the cascading style sheets in order to hide the text. Some are also using tags which are set to hide the text on the page. These strategies are considered hidden if they are left unseen but search engines have their own technique of spotting invisible links so better not do it at all.

The doorway pages are those that exclusively exist to rank well in the different search engines. You may notice some of the pages being ugly and some contain paragraphs which do not have any relation to the topic. Most of the time these doorway pages are not part of the regular navigation of the site which are called orphaned pages.

A black hat SEO can use very good software to filter or generate the doorway pages. This happens when they plug a few keywords and search the page.

You may notice some sites linking to other sites which are have no relation at all. Some sites just link to other sites which is part of their strategy. Now, you will find this truly spamming.

If you are going to put up your own website, make sure that you will avoid these things and keep SEO marketing fair and do not think of competition. The search engines are very smart and very often update their algorithms. So you must use only white hat seo techniques and avoid the black hat tricks.