Content Marketing Strategy: 5 Tips Why Video Content Is The Future
The content marketing strategy you create has the power to generate targeted traffic, grow your business, and increase revenue. So publishing engaging and original content is the goal of businesses and content marketers.
Content Marketing Strategy: Why Video Content Is The Future
It’s important to follow content marketing trends and stats to know what your target audience likes to see. These days the biggest trend is video content.
Stats show that 90% of customers say that video content makes their purchasing decisions easier. This is just one of the reasons why marketers predict video marketing to be the future of content marketing.
Video content can help you stand out from the crowd and improve your content marketing strategy.
Here are some content marketing tips and why video content is the future of content marketing.
Video and Relationships
Written content cannot attract and connect people as much as visual content can. YouTube’s popularity skyrocketed because people realized that posting informative and quality content helps them create a deeper relationship with their viewers.
So it’s natural that brands are using the same strategy. They create online video content to establish a relationship with their audience. When people are emotionally triggered, they are more likely to make a purchase.
You can just use visual content to tell people your story. Let them get to know you and your company, and they will trust you more.
Video and Conversion Rates
Stats show that embedding videos in landing pages can increase conversion rates by 80%. Adding a video to your landing page will improve the time visitors are spending on your website.
Once you spark their interest in entertaining content, they will be more motivated to browse through the rest of your website.
Along with a video, add a call to action to encourage your visitors to act.
Video and Digestible Content
Lengthy articles can discourage readers. Even if your article provides relevant information and key facts. Many people don’t like long articles.
Video content can solve this problem. You can present the key points of the article in a digestible video form.
An article may provide in-depth solutions, but a video can highlight the main points. So with video content, you can increase the interest of your target audience and even generate more sales.
Video and Brand Awareness
One of your main goals is brand awareness. Stats show that people share videos 12 times more than text and images combined.
These days brands are creating personalized videos. This type of video content is fun for your users and valuable for your brand.
One good option to choose is How-To videos. You can focus on highlighting your product’s benefits or create a tutorial on how to use it.
Make your videos exciting and maybe funny. If you manage to make this happen, your audience will be happy to share it on their social media.
Entertain and inform your target audience and give them something worth sharing. Create content that is quality, informative, and fun.
Video Power (Easy To Remember)
It’s a lot easier to remember an engaging video ad you saw a month earlier than remember the details of a blog post you have read.
Visual context is simply easier to remember. Why? Because humans are visual beings. Videos can help your audience understand and remember your message when they can see and hear your story. Any type of visual content is more memorable.
If your content stays true to your brand and captivates your audience, the future is yours.
If you use effective colors or clips you can influence your target audience. Create a video that will give people something to think about, and they will remember your content in the future.
Last Tip
Video content can impact and improve your content marketing strategy. Also, video content allows you to express your creativity. You don’t have to limit your videos to just one platform, or one topic. Use them in any way you wish to grow your business and success.
The video content is a very powerful tool for businesses. Video marketing is growing more and more. There has been increased growth in the use of social networks such as Facebook, Pinterest, Instagram, Tumblr, etc, over the years.
Video marketing is not a new thing. It exists for many years. However, we now see the power that video marketing holds and the value of visual content and how it has become an important (Must-Have) tool on almost every media channel.
Stats show that 54% of consumers want to see videos from brands they support in comparison to email newsletters or social image-based content. As one of the fastest-growing and aggressive forms of marketing tools, video marketing is one of the things that every marketer should make use of today.
Here are 3 reasons why video is the future of content marketing.
Video Marketing and the Power of Visual Content
HubSpot revealed that video content is most memorable in comparison with text and images, stating that 80% of customers can remember a video they’ve watched a month ago.
The video illustrates a brands’ story, personality, and product with the use of sound and visual at a faster pace than words. Because of its use of visual and auditory, it becomes easier for users to remember that they would with text content.
Capturing content is an important key in the midst of content overload. The marketers have to create videos that are most creative and memorable and at the same time communicate the brand’s strategy.
When users remember your video, they would remember your brand.
Website SEO and Sales
Stats show that 80% of marketers who are using video marketing said that video has increased the time of customers on their websites. Relevant video marketing content can dramatically improve your site’s SEO by leading people to your homepage.
Video also has the power to influence consumers buying decisions. More and more people are now making purchases online.
Easy Sharing on Social Media
When users share your videos it helps spreads your message and your online reach. People would share videos that they enjoyed watching with their friends, families, colleagues, etc.
What is even more exciting about video content is its fit for consumption on all devices ranging from desktops to mobile phones making it user-friendly and easily accessible.
Many viewers will engage in a video post before a text post. Great video posts usually go viral on most social networks than text content would.
Every marketer should start implementing video marketing strategies for their businesses. Video marketing is the revolution and future marketing.
People are always on the go, the only way to get their attention is by creating interactive videos that can capture their focus and make them want to get the product or service you are selling.
The only way marketers can be able to remain relevant and keep up with the ever-changing landscape, is if they invested in cutting edge form of content and that is video marketing.
Video Marketing and Low-Cost Solutions
One of the main reasons why many business owners probably haven’t jumped into video marketing is because of their fear of cost. Most people in the marketing field would agree that video marketing brings a lot of value to the table. But they don’t know if the cost is bigger than the benefit.
They want to invest money in their business but they want a profit. Not to lose money. Very simple.
Use video marketing to reach out to your customers. Ask customers to email you with questions about what you offer, or questions about industry topics, and answer the questions you like best in a weekly video.
If you need to generate some interest, give people a chance to win a free product if they send you a question.
Video Marketing and Failure
When you try anything the first time around and you don’t have a plan your chances of failure are quite high. This is not just a video marketing phenomenon. That’s Business! Try,test,try,test again…
Video marketing is a great way to give customers an idea of what your products look like before they order these items. You should create some videos in which you demonstrate your products.
Show the different functions, test the products in extreme situations and do a lot of close-ups.
Maybe you’re trying to ride a bike. Maybe you’re trying to build a house. Your first few attempts are not going to be all that good. You probably already know this. Why should video marketing be any different? When people just jump in both feet because they got all excited about the benefits of video marketing, they might end up making rookie mistakes.
With the proper blueprint or coaching or video marketing consulting, you don’t have to commit those beginner mistakes. Your stuff doesn’t have to look amateurish and basic.
You can come up with something truly professional the first time around. In fact, it’s not uncommon for small businesses to get out of the gate with high-quality videos that connect powerfully with their target audience members.
Their secret, there is no secret at all. They just read the right resources and allow these resources to guide them in producing one high- quality video after another. If they can do it, you can do it too.
To attract more people embed your video on your website. Most people when they think of video marketing think only of posting a video on YouTube. Instead, post it on your website and include a link on your Facebook wall and Tweet about your new video on Twitter. Post it on Instagram or Pinterest.
With the right information, high-quality videos will go a long way in building up your brand doesn’t have to cost a lot.
How to Solve the Video Marketing Problem
For people who are new to video marketing, try to keep your videos short. Around 30-50, the second is a good length to start. You really do not have a lot of time to get your message through with the viewers’ short attention spans.
As you become more experienced, you will notice that you are able to get your message across within this time frame easily.
One of the main reasons why a lot of people have this idea that video marketing has to cost a lot of money is the misconception that they have to produce Hollywood level videos. Absolutely wrong. In fact, in certain niches, audiences respond favorably to very amateurish or very basic videos.
You really just have to know your niche. More specifically, you just must know how to segment and break up your niche into little sub-markets. Put simply, the better you know your audience the more powerful your video can be and has nothing to do with how polished or smooth it is.
Instead, it has everything to do with your video’s ability to communicate with your target audience members on a very human, personal, and emotional level.
There are many tools you can use
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking overproduced and fake if you do more than that. Real is honest and reliable.
You can drastically reduce your video production costs by understanding that there are many different levels of videos. At the top of this hierarchy, of course, are high-quality videos. These are very personal, these are professionally shot.
You can use software to create a video for supplemental marketing. You can use software for the video that is intended to supplement or support your text content.
It doesn’t have to be expensive. It doesn’t have to cost a lot.
If you plan to begin a video marketing campaign, put some time into designing a YouTube channel for your business. This will make your videos easy to find, and if a viewer enjoys the first video, they will have multiple others right at their fingertips.
This organized, clustered way of presenting your videos will help to draw more viewers and more customers.
Make video marketing a part of your strategy, but do not rely on it entirely. Remember, it can be expensive to continuously post new videos. In addition, it can be time-consuming to make them and put them up online.
The best way is to mix your strategies. Write articles, create infographics, create videos, upload photos and images on social media. Prove to your target audience that you are an expert in your niche.
They will trust you and they will advertise your business for Free! (you will increase traffic and sales).
Why SEO is Important: The benefits for Your Small Business
SEO has many benefits for small and start-up businesses. The companies that still don’t use SEO might be missing out on the important advantages of SEO. Even the companies that have invested in SEM (Search Engine Marketing) are also at a competitive edge over others that don’t.
Here are the benefits of SEO for your small business
User-friendly website
SEO is a very important tool to create a user-friendly website. SEO involves more than just search engines. The focus point here is the users. It is because, when users are happy, the search engine is also happy. When there is a favorable on-page SEO, it enhances the customer experience. It also has many long-term and short-term advantages.
New customers and brand expansion
One of the essential reasons for having a corporate website is to grow your existing customer base. Also, a site helps to distinguish your company website from others. Small scale businesses that have a site and follow good SEO practices expand faster.
SEO helps these businesses to experience increased ranking.
Reach and explore new untapped markets
The internet makes it possible for businesses to connect with customers globally. A smart SEO strategy will enable you to find out the untapped, fresh markets and also explore fresh new economies.
Today, the mobile markets and social media platforms help to take your website traffic to all new level. It helps to enhance the SEO performance.
Increase conversion rates
When your website gets optimized for SEO, it becomes easy to use. It can operate smoothly in the tablet and mobile devices. It helps in attaining an increased conversion. The online users that browse through your site are more likely to become loyal customers, visitors or subscribers.
The ROI (Return on Investment) that generates from SEO is much less in comparison to PPC or any other online marketing platforms.
Generate brand awareness
One of the secret benefits of ranking high in SERP’s is your brand awareness. Online users tend to have faith in the brand when they get to see it in high search engine ranks. And if this occurs for a longer period, then one may conclude that the concerned website has a positive web presence.
The small businesses that want to enhance their brand awareness should invest in SEO. It will help the businesses get the desired online visibility and also acquire a higher position in search engine.
Generate a dedicated follower base through email marketing
Email marketing is still one of the potent forms of marketing. It is considered to be one of the best SEO approaches. And you can use the email list to develop a follower base.
Email marketing was present even before social media, and it helps to generate both revenue and online traffic. Today, there are several successful bloggers whose major revenue stream is the email list. Sometimes, social media followers also contribute to online brand visibility and revenues as well.
Stay updated with the latest developments
Search engine marketing is always changing. Additionally, the SEO best practices and rules also keep changing. And if you want your website ranks to stay high, it is important to keep updated with the latest changes. You have two methods to go about it:
Keep a tab of all the changes taking place in the SEO industry. Also, make all the necessary changes that you want to in your site by complying with the latest standards.
For this, you don’t have to become an SEO expert. You simply need to well updated about the changes.
You can also hire a consistent SEO service provider to help you stay updated on all the recent developments so that you wouldn’t miss out on anything.
It helps you to stay ahead of the competition
You can consider two businesses of the same industry, selling the same products at the same price. And one has an SEO optimized website and the other not. Every other thing being equal, the company that has its website SEO optimized will attain maximum digital success.
The idea is never to overlook the potential of SEO and search engines. You shouldn’t forget that your competitors too have the chance to adapt the best SEO practice along with effective social media marketing.
SEO is a gradual process. For SEO to work in your favor, you need to give it time. Small business companies can benefit from a customized SEO strategy if they can use it well in their favour.
It is essential to keep checking on the changes that happen from time to time. It will help you to make the necessary changes to your SEO strategy.
Make your research and discover the latest SEO trends, tips, and techniques. So you can achieve higher rankings on Google and other search engines.
P.S.
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The Reasons Why Failure is A Necessity to Success for Your Business
Failure is almost a necessity for entrepreneurs and business owners. Fear of failure is one of the most common reasons people don’t go into business for themselves. Failure’s a lesson not the end of the world!
Here are some of those parallels and what they ultimately mean for you, as an entrepreneur.
Why is a failure a problem?
It isn’t! Failure itself is not a problem. According to Neagle, the only problem with failure is the shame that our society has wrapped around it.
We’ve all experienced shame from failure. We experienced it at a young age in school and from our parents. But many of us have also been on the opposite side, tearing down those above us for making even the smallest of mistakes.
Unfortunately, our society is great at building people up in their success, but the second they make a mistake, we demonize them and shame them.
As a result, people have become obsessed with avoiding failure. Parents seem to be especially fearful of their children failing. But in reality, failure is one of the best things that can happen to anyone–especially children! (And entrepreneurs!)
Failure builds confidence, provides invaluable learning opportunities, creates new and unique experiences, and helps make people more self-sufficient. All of which is incredibly valuable for children, entrepreneurs, and everyone in between.
Failure is the quickest path to success
Failure shouldn’t be avoided; it should be welcomed. In fact, failure is the quickest path to success. As a business owner, failure allows you to find out where your weak spots are, where you’re ignorant, and what skills you or your team needs to learn. It shows you what you need to do to scale your business–and the faster business owners can learn that the faster they’ll succeed.
Alternatively, avoiding failure can cause a business to stagnate and fizzle out. It means you’re never taking risks, and therefore, you’re missing opportunities. But there is another, more critical phenomenon: The more you avoid failure, the more likely it is that failure will happen in a way that will completely devastate your business.
Important Tip. Learning how to bounce back from failures at an early age (in life or business) helps prepare you for anything down the road.
Getting to know failure
As we now know, the key to success with your business is to embrace failure–however counterintuitive it may seem.
The first step is to acknowledge that YOU are not a failure. Instead of looking at a mistake and saying, “I’m a failure,” you need to be saying “what I did failed,” or “what I did didn’t work.” It has nothing to do with you or who you are as a person, and by extension, business failures have nothing to do with the business itself.
Even if a company goes bankrupt, the company itself is not a failure–what the people at the company chose to do simply didn’t work. And that’s okay.
In your company, it’s important to allow your leaders to encourage responsible failure. Do this by focusing on radical accountability and honestly. Encouraging failure with the people that work for us brings about creativity. It encourages people to try new things and adapt to adversity that’s happening within the workplace. And ultimately, that is where big breakthroughs happen in business.
Companies who aren’t ready to embrace failure become fear-based. And in fear-based organizations, people only stick to what worked yesterday (or last month, or last year). In business, doing things “the way you’ve always done them” is a death sentence. It removes any room for growth or improvement.
Instead, we need to embrace failure to find out what’s going to work next. Not what used to work.
Failure’s an opportunity to improve your self and your business strategies. Don’t forget, businesses without failures and risks don’t exist!! Very Simple Lesson. Work hard every day and Never Give Up!!
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Affiliate Marketing Tips: Why Market Research is Very Important
The more you know about your audience, the easier it’ll be to make sales and money. It’s an essential step that many affiliates skip. why market research is so important, and some tools you can use to research campaigns.
Why You Should Research Your Market
Market research takes time, but it’s very important for your marketing success. Here are some tips you need to know.
1. Targeting Promotion – Interests
Sometimes the most obvious targeting isn’t the best. If you’re promoting makeup products on YouTube, for example, it makes sense to target makeup, beauty, etc, channels.
But everyone else is thinking the exact same thing and the competition’s going to be rough. You’re going to be directly competing against the big makeup brands, and it’s pretty difficult to win the competition.
Instead, you can research the audience to find out what other interests they might have. This means you have an audience of people who buy makeup – where else do they hang out? What else are they into?
Well, maybe they like celebrity gossip or fitness.
Targeting those channels could mean you’re targeting a similar audience, but with much less competition.
2. Copywriting and Sales
Copywriting is the art of using your words to sell. The more persuasive you can be then the more sales you’ll get.
Let’s say you want to promote a solar energy lead generation offer. What are people concerned about?
You can google frequently asked questions about Solar Energy and discover some objections:
Will my home have power if the sun isn’t shining or if there’s bad weather?
What kind of tax rebates and incentives are out there?
Whats the benefits of solar energy for me?
People aren’t going to sign up until they know the answers to these questions.
Doing the research lets you know WHAT their pain points are, WHY they buy, and WHY they wouldn’t buy.
You can incorporate some of these objectives into your headlines, ads, landing page copy, emails, and more.
3. Know What the Competition is Doing
Besides directly researching the audience, you need to research the competitors.
They might’ve already found some winning ads and landing pages. You can make variations of what’s already working instead of starting over from scratch.
Don’t be afraid of competition – It means that the offer converts and that there’s a hungry audience.
Where to Do Market Research
So now you know how market research can benefit you. There are plenty of places online that you can do market research for your campaigns.
Facebook Audience Insights
This is one of the most underrated market research tools out there.
You can find it in the Ads Manager.
There are multiple ways to use the tools including researching the overall Facebook audience.
Some things to look for:
Demographic information, e.g. age, gender, etc.
What pages and influencers the audience follows. What interests they have. This can help you expand your targeting.
Location. This is great if you want to focus on specific countries.
Reddit – Niche Subreddits
Reddit is a great place to learn what people are really saying.
Are you promoting makeup? Drop into https://www.reddit.com/r/beauty/
Promoting coffee gadgets? www.reddit.com/r/coffee
You get the point.
Here’s a pro tip: create an account and ask questions.
Important! Reddit users are actually quite good at sniffing out marketers/researchers. Create an account, and actually building up some history and participating with the community first.
Buzzsumo
Buzzsumo is a very effective tool that lets you see what the most viral and shared pieces of content are on a given topic.
Read Reviews
Find and read reviews about the products or services you want to promote. Discover the pros and cons and what the users believe about.
Attention! read reviews only from trusted websites, because many reviews are fake!
Make your research and discover the interests and the problems of your target audience. Give solutions and help them. You will gain their trust and also, you will increase your sales. Very Simple!
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