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When starting an online business, keyword internet marketing is very important. Keywords are what people type into the search bar when they are looking for a website that offers the product they need to buy. Knowing the keywords your customers are using and optimizing them into your website will put you miles ahead of your competition.

To find the keywords your customers are using, get yourself a good keyword internet marketing tool. There are many to choose from. Once you understand how to properly use keywords the quicker you can start ranking high on a search engine results page, increase traffic to your website and start making money.

When educating yourself about what a good keyword is, you will find that a good keyword is one that does not show results in the millions. You need to use keywords that are more specifically targeted to what you are selling. Doing this will rank you higher on the search engine results page, also.

Ranking high on the search engine results page will result in getting more people to click through to your website and more business for you. This is an extremely competitive world and anything you can do to get an advantage over your competition is beneficial.

Along with low competition make sure your keyword has a higher search number as well. The number of customers searching that keyword and the number of websites competing for those customers should be at least 1500 searches per month and under 20,000 competition. Any keyword you find that shows both of these standards should be a great keyword for you to use. Open up a Notepad file and start yourself a list. Copy and paste any good keywords you find into your Notepad file. Then they will be ready to just plug in when you need them.

Sometimes these keywords are not easy to find, although it is very exciting when you do find them because now you have something not everyone else knows about. Keywords that are more specifically targeted to what you are selling are called long-tail keywords. Long-tail keywords are keywords that are more than one or two words and even as long as a complete sentence usually describing exactly what the customer is looking for.

Imagine the traffic and sales figures if you are on top of the search engine results page and have these keywords that describe exactly what the customer wants. You could be making money in a very short time with the right keywords. A good keyword research tool can make all the difference in the world.

So, do yourself a favor and educate yourself on keywords and where to find good ones then put them to good use and optimize your website with them. Remember one thing though, do not get complacent even if you do find a good keyword, searches and searchers change and you need to keep tabs on new keywords and then update your website as needed. When you use keyword internet marketing correctly, it will be as good as gold to you and your business.

When you are looking for a keyword internet marketing tool and money is an issue, don’t worry, there are many free keyword tools to choose from. You may be thinking you could just come up with your own keywords and use them on your website and the search engines will miraculously find them. Not so. You need good, strong keywords to market your website.

Just to get your feet wet when starting out on your keyword research, you could start with Google’s keyword research tool. As one of the best known free tools out there, it can get you headed in the right direction and teach you what you need to know to start a successful keyword marketing campaign.

Personal preference plays a big part in the choices we make in our lives and finding a keyword internet marketing tool is no different. If you find you do not like Google’s keyword tool just go on to the next one on your list until you find one you like.

Using the right tools will help you get your internet business up and running faster and get the traffic you need to start making sales.

Keywords are just that, key. They are the key to opening the door and letting the people who are looking for your product in. The right keywords, used correctly, are a very important aspect of a successful internet business.

There are several things to keep in mind when starting your keyword research. Choose your keywords carefully. Make sure they are keywords that are actually being used by searchers today and are not outdated. Your keyword tool should have a section to help you with this. This way you can stay current and keep visitors coming to your website.

Use the keywords in articles or in a blog on your website. Write your own original content or if you do not consider yourself a writer, hire someone who is. Just give them your compiled list of keywords and have them write the articles or blog posts you need.

Besides Google, some of the other more popular keyword research tools are Market Samurai, Wordstream, just to name a few. An awesome paid keyword research tool is Micro Niche Finder.

The paid versions will often offer you a lot more in terms of not just finding a good keyword but also helping you really dig down and finding some more obscure, yet great, keywords. The one problem you will face when using the Google keyword tool is that everyone is else is using it too. That means that hundreds or more of online marketers will be using this tool and focusing on the same keywords.

For any would be internet marketers, learning how to do effective keyword research is the first step to making serious cash online. When you first start out you probably don’t have a lot of extra cash and if not, using a free keyword internet marketing tool will work just fine, but as you get more money you may want to explore all the options available in a paid tool.

If you’ve been running AdSense ads on your site for quite a while and you feel that you aren’t making as much cash as you could, in 99.99% of cases you’re right. Most people feel frustrated that they cannot generate the revenues they expected, and this is down to traffic levels as well as click through rates.

There are many ways to turn traffic into AdSense traffic and here is a short list of them with a description for each.

The first thing that you need to do is tune up your site’s contents. While for some people this isn’t an option (if you’re running a forum for example it’s a lot harder) most people can make their AdSense sites veritable cash cows.

To begin, you should find out what your site’s keywords are. This is a basic technique in SEO (search engine optimization) known as keyword density verification. A good tool for this job is SEO Density Analizer.

You should then take this list of words and search the Overture Search Inventory or Google AdWords Sandbox to find out what other words could be doing better then what you currently have.

From that point on try to keep your site focused on the things that appear mostly in the keyword suggestions you receive. Try to include those keywords, or at least some related keywords as often as you can in the links on your site.

Because of the way Google AdSense works this is a sure way to increase your earnings because you’ll get better ads in your AdSense banners, similar to how you would get a better Google PageRank

It’s also important that you continuously add new pages to your site. This is very important, as the more pages you have, the higher the chance is that you’ll get more hits on your ads.

It’s also very important that you choose the appropriate formats for your AdSense banners and the best locations for them. While this is a much wider subject you should generally know that the top three Google AdSense formats are: 336×280 large rectangle 300×250 medium rectangle and 160×600 skyscraper.

Make sure you choose the appropriate colors for the ads, as making them too different from your site’s content (or just different in a bad way) is sure to make visitors regard them as banners which have nothing to do with the site itself.

Make sure these ads are positioned where they’ll generate the highest amount of profit. Most times, that location is said to be right before the beginning of your site’s actual content.

On pages with a long text body, you might find skyscrapers to do better, simply because users get exposed to them for more time. Also, for sites with news or similar items, you might find a good position to be at the bottom of your content, because that’s when people are finished reading your story and are looking for something else to do.

You should use more AdSense units if you have a lot of text on your page. Just make sure not to overdo it because you might find that you will get a lot lower CTR and lower revenues then you were getting in the first place by employing this technique inappropriately. You can add as many as three units, so use them wisely.

There’s a Google AdSense Preview Tool that will let you visualize what ads would get served on your page and it can come in very handy as a testing mechanism.

Just make sure you respect the AdSense policy regarding click fraud. As a pointer you could place a picture next to your adds, just make sure to leave some room in between in order to make sure this isn’t regarded as encouraging visitors to click the link.

Of course there are more ways to increase AdSense traffic from your site, but these should serve as a good starting point for income maximization.

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