Tag Archives: internet

Effective Internet Marketing and Online Ads: How to Make Money Online For FREE!

December 2, 2018Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startupseffective, for, free, how, internet, make, marketing, money, tojtsantalis

Internet marketing is worthwhile when it works. This is a rather vague statement but this article will investigate the issue further and explain how you can make Internet marketing work for your business.

One of the most basic principles of marketing is to make sure you reach your target audience. This is so important because your target audience is the people who are most likely going to be interested in purchasing your products or services.

It is much easier to sell your products or services to those who already have an interest in the products and services you have to offer than it is to convince those who are not interested in your products or services at all. As an example consider a business who sells fishing rods. You will want to market your products to those who enjoy fishing either competitively or as a leisure activity because among this audience you are likely to find people who may be interested in purchasing a new fishing rod.

It would make sense to place an advertisement for your business on a website selling bait and tackle or a website which organizes fishing trips in exotic locations. Conversely, it would not make sense to place your advertisement on a website selling telescopes because you are not likely to reach a large target audience here.

There may be some stargazers with an interest in fishing but your advertising dollars and efforts would be better spent placing advertisements with websites more closely related to your business.

Another factor to consider when purchasing advertising space on another Internet website is traffic the amount of traffic the other website receives. This is significant because you want to place your advertisement on a website which is closely related to your own and likely to attract a similar audience but you also want your advertisement to receive a large amount of attention.

For this reason, it is important for your advertisement to appear on a website which receives a great amount of traffic each month. This will help to ensure your business is getting a great deal of exposure through this advertising.

When it comes to Internet advertising, there is a fine line between great advertising and spam. Some business owners get carried away trying to get as much exposure as possible and can sometimes go overboard and wind up being considered spam.

Internet users who see your advertisement in a couple of key locations will likely notice the advertisement and may be compelled to visit your website immediately or may keep your website in mind for future use.

However, Internet users who see your advertisement everywhere they look are likely to view your advertisement as spam. This can be harmful because they are not likely to visit your website because they expect it to not be worthwhile.

In any Internet marketing campaign, it is important to carefully monitor the results of your marketing efforts and make changes to your campaign as necessary. This is important because you want to make sure your marketing efforts are paying off and the best way to do this is to evaluate the results of your advertising carefully.

One way to do this is to place especially coding in each one of your advertisements so you will know which advertisements are generating business for you and which ones are not. You can use this information to decide whether you should modify the ineffective website or stop running these advertisements.

If you decide to modify them you will want to continue to monitor the results to determine whether or not the changes made the advertisements more effective.

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The Effective Ads on the Internet: What You Need to Know About

August 12, 2018Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startupsabout, ads, effective, internet, know, need, on, the, to, what, youjtsantalis

The advertising on the internet is very popular. Many corporations, companies, and business have taken advantage of this and you can see ads on any web pages you visit. The consumer can go to any search engine and type the keyword relating to what they are looking for and hit search and they will be provided with a huge list from which they can select. This is a very cost-effective and time-saving method of advertising.

It has become really easy for any business to have a personalized website by which they can advertise, directly interact with the customer; provide details about their product and services. Regular newsletters, offers, discounts can be pasted on site to increase the interest of the website visitors.

Since it’s easy to reach any kind of audience concerning any kind of business, the possibility of misuse is always there. Based on this Internet advertising is classified into two kinds of advertisement, legal online advertising, and illegal online advertising.

Legal online advertising includes online advertising directories, search engine advertising, e-mail advertising, and desktop advertising.

Illegal advertising is more commonly known as spam. This is usually done by altering some system settings with the help of external applications after which pop-ups are sent to a particular network or computer.

The external applications are known as adware or spyware. Some of these are really harmful, the most famous being Trojans, which are very hard to uninstall and remove from the system.

With the increase in technology, special effects are being used to make the advertisement more interesting. Fancy colors, good page layout and lots of imagination are involved.

Depending on the technology being used to design advertisements can be classified into various categories.

Banner ads are animations displayed on the website usually created in HTML. There is a range of type and sizes of the ads. Trick banner ads are banner ads that have an extra functionality of dialog boxes and buttons.

A pop-up is an advertisement displayed in a new window that covers up the active web page. A pop-under advertisement opens in another window that is under the active web page and can be seen after the present window is either closed or minimized.

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Interstitial ads are those that are displayed before directing over to the desired page.

Wallpaper ads form the background of the web page.

The ads that float on the screen are known as a floating ad.

Polite ads download on a low pace without interrupting the normal functioning of the website.

An ad that enlarges and changes the contents of the page being displayed is known as expanding ad.

Advertisements which are displayed in a video form on a website is known as a video ad.

There are many ways by which advertising slots can be purchased on the Internet like CPM, CPV, CPC, CPA, CPL, and CPO. CPM or cost per mil means that the advertiser is meant to pay for a particular number of people to whom the advertisement will be exposed.

CPV or cost per visitor means that the advertiser is meant to pay for the people to whom the advertisement was delivered.

CPC or cost per click means paying for the number of clicks made on the advertisement by the visitors. Although the advertisement is put up on the website, the amount is paid only after the visitor clicks on the URL of the advertisement.

CPA or cost per action means that the advertisement publisher bears all the charges of advertisement, but he gets paid only if the visitor clicks on the advertisement and purchases a product or signs-up for a service.

CPL or cost per lead is similar to CPA, only that the visitor doesn’t have to necessarily buy anything; he or she can simply apply to get regular newsletters and special offers. CPO or cost per order is where the advertiser pays each time an order is placed.

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5 Tips for Successful Internet Marketing

August 9, 2018Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups5, for, internet, marketing, successful, tipsjtsantalis

The online business owners have realized the huge potential for success and money in the online world, and they try various marketing strategies to create a successful online business. Here are 5 tips for successful internet marketing.

1. Quality Content

This is one of the foremost aspects of successful marketing. In today’s competitive world, it is necessary to have content that is unique and amazing for your readers. The only way to make your visitors engaged with your website and come back again is to serve them with quality and informative content.

2. Website Design

The design of a website can attract many of the visitors to your website. But it’s important that your website must be such that it keeps your visitors engaged and prompts them to explore more.

This will in return prove to be very beneficial for your business as some of these visitors would get converted into your loyal customers. All your products and services showcased on your website will be of no use if they are not backed up by an amazing design.

3. Social Media

The social media platforms are a great tool to market your business. Social media is considered one of the most Affordable Internet Marketing strategy. All you need to do is create on account of these social media platforms and start promoting your business.

This is very beneficial especially for all the startups or the new players in the market. With the medium of social media, they will be able to create an awareness about their business or products in the minds of the visitors.

4. Link Building

Earning links from the top websites is not an easy task. Due to this reason, most of the companies hire professionals that have expertise in link building. The major search engines like Google, Yahoo etc, consider these links while displaying their search results.

In today’s time, quality is that you need. Therefore, special attention needs to be given on the relevancy and quality of your website. Getting a link from a recognized and reputed website will create a great effect on your website.

5. Web Analytics

Website analytics will enable any business owner to have a clear idea about the actual traffic that has been received on his website. One great way of doing it by making use of Google analytics. This will allow you to know how your website was found, what were the keywords that were used for searching the website, what all pages were viewed, the number of active visitors on your website and much more.

The analytics will help you to understand what you need to do to improve your website and increase your traffic.

2 Methods to Generate FREE Traffic

1. Social Media

You know of Facebook. Who doesn’t? Get a Facebook page for your business, as well as a Facebook fan page for your business. It’s not hard, only takes just minutes and before you know it, you’ll be ready to start getting tons of fans and friends of your business.

Once you’ve done this, you’ll want to do what you’ve done with Twitter, Pinterest, Instagram, etc.

2. RSS

Have you ever seen the “RSS” option on your website or blog? Well, you need one. Instead of going to buy guaranteed website traffic, all you need to do is set up an RSS Feed, and you can promote your content for free.

First, you need to go to a website called Feedburner.com! Alright, here, you just enter the URL of your website and Feedburner will create an RSS feed for your website or blog’s content. (RSS means “real simple syndication.”)

Now that you have an RSS feed, you can plug it into your social networks which we set up previously, so that anytime content is updated on your site, all your social networks are notified, then all the friends and followers you have will see your update, driving hundreds if not thousands of people within moments of updating your website!

Internet Marketing Plans for Your Business

May 30, 2018Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startupsbusiness, for, internet, marketing, plans, yourjtsantalis

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Internet Marketing Plans are ideal for the small business that wants to maximize lead generation, revenues, brand positioning and referral marketing systems.

Internet marketing plans are simply marketing action plans that integrate your use of online resources and their extensions (such as mobile marketing) in a way that maximizes your return on investment. (ROI)

Here are 8 types of activities and platforms you can leverage online to strategically build your business.

1. Email marketing system

Contrary to popular belief, email is still the killer “app” of online marketing. A well-designed email marketing system can help you to grow your business. Done the right way, you can quickly double or even triple the “asset value” of your business through email subscriber lists (prospects and customers)

2. Website Marketing

Your website marketing strategy is the most crucial component of a strategic internet marketing plan after your email system. It allows you to have a “public home” online where information seekers can come and find the most authoritative and comprehensive information about your company, your products, and services, as well as any other relevant information.

A powerful tactic is to develop a powerful authority content portal no matter what else you do (or don’t do) on your website.

3. Search Engine Marketing (SEO)

While search engine optimization and lead generation programs include what you do on your website, they do not stop there. Since search engines are the most powerful method for getting free internet traffic, you should heavily deploy tactics like article writing and syndication, placement in web directories, placement in a review and shopping sites and any other ideas that bring you free, targeted traffic from the activity of search engines.

4. Info-Publishing and Marketing

Online information publishing and marketing allows you to get your marketing message out there in a way that is effective and lucrative. For just a little bit of extra effort and investment of resources, many small companies have developed powerful and complementary profit centers that have the added benefit of promoting their business.

5. Affiliate Marketing / Resellers and Distributors

Ever since Amazon popularized the internet version of this marketing practice, affiliate marketing has been here to stay. This strategy is a great way to amplify the effect of your online information marketing.

6. Social Marketing

Social marketing and digital publicity is all the rage today. Developing content that pre-sells (or sells) your products and services, you can join the conversation and build value for your company.

Social marketing uses many tactics like Business Blogging, Podcasting, Social Networking, Social Content sharing, etc.

7. Online Advertising and Media Purchasing

There are many niche advertising platforms online. From contextual advertising networks to Pay-per-click, to advertising on Facebook and YouTube, and even to targeted advertising in relevant ezines, you can get your message out where is your target market pretty fast.

8. Mobile Marketing

The mobile devices are the new powerful trend. The sooner you create a mobile marketing plan the better it will be for your business. The Google and other search engines love the mobile-friendly websites.

Now it’s your turn to create a successful internet marketing plan for your business. Step One. Take Action Now!

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9 Effective Internet Marketing Tips for Beginners

May 25, 2018Ask Entrepreneur, blogging, business, Business Lessons, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startups9, beginners, effective, for, internet, marketing, tipsjtsantalis

You are a beginner and you don’t know how to start a successful internet marketing business. You can learn the secrets of success from the top internet marketers.

Top internet marketers know the importance of using specific keywords to target customers. They know the value of each customer and they know how to keep and build good relationships with that customer for repeat business.

Here are 9 simple but effective internet marketing tips for beginners.

1. Make a YouTube channel

A YouTube channel is not only very easy to make but also easy to manage. According to most internet marketers, the video is the future of traffic as it continues to grow every day. So if you are not into blogging yet, you may begin your internet marketing journey by opening a YouTube channel.

2. Social media presence

Facebook alone has over one billion active monthly users and other social media such as Twitter, Google+, Instagram, Pinterest have hundreds of millions of users as well. Social media allow you to connect with your target audience on a whole new level.

3. Create your personal blog/website

As an internet marketer, you should have a blog or website of your own. You need it because it gets you targeted traffic and allows you to build your brand. Above all, it helps people find you in search engines.

4. Keep track of your numbers

Setup Google Analytics for your blog. It will allow you to know which contents are doing well and which ones are doing poorly.

5. Email marketing

Setup email marketing campaign right before your site goes live. Start collecting emails right away. You can offer some freebies so that people are encouraged to sign up for your newsletter. There are a number of companies available on the web that offer both free and paid email marketing services to website owners.

6. Start podcasting

A podcast show is just like your own little radio show. You can use various platforms to host and stream your podcast files. Sites like Apple iTunes, Libsyn, Podbean, SoundCloud etc. offer podcast hosting services. You can also use Archive.org that offers podcast hosting for free.

7. Content redistribution

Learn how you can repurpose your existing contents and redistribute them on sites like LinkedIn Pulse, Ezine Articles, Hub Pages, Medium and other authority sites. Also post alternative versions of your YouTube videos to other streaming sites such as Dailymotion, Vimeo etc. A great tip. Turn your videos into a slideshow using MS PowerPoint and then share them on SlideShare.

8. Help people solve their problems

Create accounts on Quora and Yahoo Answers. Find out questions that are related to your niche. Try to answer questions and mention your website/brand name in your answers if relevant.

9. Advertise on Facebook and Google AdWords

In most cases, Facebook advertising is cheaper than Google AdWords. Facebook also provides more in-depth ad targeting options. So try to make the most out of Facebook ad by targeting user group more precisely and effectively.

know that internet marketing success is not instant and it does not come overnight. It’s a real business, not a hobby. You need to work hard and Never Give Up!

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