Tag Archives: interactive

The Future of Video Marketing: The Power of Interactive Videos

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The Future of Video Marketing: The Power of Interactive Videos
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These days videos are the most effective marketing tools. Many stats and facts have proved this many times. Many businesses and marketers know the power of video marketing.

Now you can use a new, pretty powerful, kind of video. They are interactive videos.

The Future of Video Marketing: The Power of Interactive Videos

Interactive videos generate user interactions through clicks, touch, etc. Interactive videos are very powerful because now videos have become pretty engaging and attractive like never before.

Your customers or video viewers can navigate through your videos. You can make a video about the benefits your product offers and include various links in the video itself. These links can direct the customers to explore certain features of your product in more detail, take them to the buying page, show them other variants, etc.

You can see how your customers can navigate through an interactive video to learn about the product features that matter to them.

You can make things easier and more attractive for your customers. Help them learn and navigate through the video content at their own will.

Interactive videos offer many benefits for organizations too. You can now include “call to action” in a more effective manner. Showcase a variety of things in a single video and add links to explore or purchase the products right away!

The Future of Video Marketing: The Power of Interactive Videos

You may also include a link to download a catalog, in the video itself.

Interactive videos can be customizable to a whole new level. It is difficult to narrow down to something that each one of your prospective customers will like because everyone is different.

Interactive videos provide better control to the viewers, they have the liberty to shape the video as they go forward.

Intelligent marketers know that it’s good to educate their customers and leading organizations are always looking for effective ways to train their employees. Interactive videos are great for both these purposes.

A video can start with an overview of the topic and then provide the viewers with options to jump to the sub-topics that interest them. Drawings, annotations, labeling, etc. are an integral part of such videos.

The Future of Video Marketing: The Power of Interactive Videos

Learners have the option to deep dive into one topic or clear doubts on the other. Interactive videos can also include a quiz at the end of the session.

Also, you can create personalized videos. Interactive videos can get data from viewers and modify the content accordingly. Viewers can change the language or theme of the video.

For instance, your video may ask for the name, gender, age, and occupation of the viewers. Accordingly, it can address the viewer by his/her name and display content based on the interests of the people of that gender, age, and educational background.

Many businesses have been taking advantage of these videos for the past few years. Pepsi, Loui Vuitton, Philips, and various other brands have produced interactive videos and have received a great response.

It’s very important to create interactive videos to increase visibility and traffic. Why not sell it!

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Digital Marketing: The Benefits of Interactive Marketing

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Digital Marketing: The Benefits of Interactive Marketing

These days interactive marketing is one of the best methods that business owners can better meet their market’s needs. Interactive marketing involves a marketing tactic that is in direct response to something a consumer does.

Sometimes called trigger-based or event-based marketing, interactive marketing relies completely on an action started by the consumer.

Interactive Marketing Tips – Amazon

One of the biggest innovators in interactive marketing is Amazon. It collects and analyzes visitor behavior, then uses it to show meaningful information to the customer in the present.

Amazon offers “suggested reading” selections based on previous book searches or purchases.

This type of marketing is very effective for a personal shopping experience, leading to longer stays within a site and more purchases.

Amazon not only tells you what others are browsing that are similar to your search, but also, if you buy an item, Amazon will tell you what others who have bought that item also bought.

Amazon remembers your preferences and will send you emails or highlight online new similar and related items based on your browsing and buying history.

Benefits

The benefits of interactive marketing can be significant. It makes the consumer feel like they’re heard, understood, and receiving personal service.

Other benefits to interactive marketing include:

Increase sales

Interactive marketing increases the odds that you’ll deliver what the consumer needs thereby leading to a sale, as well as increase sales by recommending related items that result in the buyer tacking on other items that fit with their purchase.

Increase consumer satisfaction

Consumers like to buy things that most closely fit what they need. Since interactive marketing is based on actions by the consumer, you’re more likely to match them with the right product/service.

Low-cost marketing

Consumers like interactive marketing because they don’t have to repeat themselves. It’s like having a personal shopper. Happy customers not only stay with you but will refer you. It’s cheaper to keep a customer than get a new one.

Automation

No one spies you and watches what you do on the site. A system (software) tracks consumer actions and, based on algorithms, they suggest recommendations.

Cons

Interactive marketing requires detailed planning and implementation. While a system can execute it, you have to set the system up to understand the triggers and what to deliver. Other cons include:

Some customers don’t like it. Let’s face it, to deliver recommendations, you have to track what consumers do, and for some, tracking their every move is a little creepy.

Not everyone is alike. Interactive marketing works a great deal on probabilities. But just because 99 people out of 100 bought item Y at the same time they bought item X, doesn’t mean everyone who buys X also wants Y.

Someone might prefer Z. When it goes wrong, it highlights that you don’t know your customers.

How to Set Up Interactive Marketing

If you’d like to use interactive marketing in your business, you’ll need to spend time understanding your market, its wants, and needs, as well as what actions can lead to results.

Identify the triggers that can lead to an interactive marketing event. The best way to do this is through surveys and analyzing data.

When the consumer does X, what do you want to happen? Recommend Y?

Set up your system.

This requires tech know-how to set up a program that will take the data input and delivers an output. Face-to-face, you can develop your “sales system” to include responses to certain questions or purchases your client/customer asks.

You can use chatbots to help your customers and answer their questions. Also, you need to have an Artificial Intelligence system to analyze data and discover the needs of your customers.

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3 Reasons Why You Need Interactive Content To Increase Your Sales

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3 Reasons Why You Need Interactive Content To Increase Your Sales
3 Reasons Why You Need Interactive Content To Increase Your Sales

 

All the marketers and entrepreneurs know that you need to create high-quality content to increase traffic and sales. But which is the secret to success? Definitely not whitepapers, common e-books or technical videos.

High-quality content today is no longer about how well you say what you want to say, but more about what kind of experience you leave your reader with. And if you want to capture their attention, you’ll need to do more.

You’ll need to attract them with content that is interesting and informative. Tempt your audience with a powerful and engaging content experience that’ll draw them into wanting to know more about your brand.

This kind of interactive content invites a response from the audience, asking them to express their preferences making the process a lot more dynamic and interesting.

According to recent research conducted by the Content Marketing Institute, companies show a 66% rise in conversions with interactive content.

Here are the reasons why you need to create interactive content to increase your sales.

1. Audience Engagement

The nature of interactive content is very simple. Tickles the inner child within us all into clicking through the content, in anticipation of a reward of sorts.

So, you need to know how creative you can get with ways to use interactive content that the overall experience provides your user with a sense of satisfaction that can lead to conversion.

A satisfied customer is the best FREE ad for your business!

2. Better SEO Results

Among the many benefits of making your content interactive, achieving a high SEO ranking is one of the most important tips for your business.

Giving the customer the steering wheel of the content experience differentiates your content by keeping people active on your page and reducing bounce rates, boost your SEO rankings.

3. Data Capture

No one likes being flooded with needless marketing messages and people are usually wary of handing over their email address to companies they don’t know.

With creatively designed interactive content like an interesting and relevant quiz, a survey, or even a free offer, however, you have the valuable data that you can leverage for business, consumers also feel more confident about sharing their email address with you.

How to Create Interactive Content

There are many ways to use interactive content to create a rich and relevant content experience for a customer.

Charts and Infographics – Visual Content

Numbers and statistics. People love the visual content because they are able to visualize complex data in a more understandable and relevant form. So, interactive content like infographics and charts come into play.

Interactive Videos

Videos are popular marketing tools and they create a sort of a win-win for marketers and consumers alike, as not only do they give marketers greater freedom to get creative with their messages, but even consumers seem to enjoy videos from brands.

Interactive videos can take your marketing game up by several notches with interactive elements such as hotspots that are tags that the viewer can click on to get to another section of the video or a website.

Polls And Surveys

Among all the ways to use interactive content, these are the most direct ones. They’re a tried and tested method to engage your audience and capture data while allowing them to participate in the content experience that your brand has shared with them.

And they’re also fairly easy to incorporate. All you need to do is to send the relevant forms to potential clients through email or social media channels.

But you need to keep them short, for them to be successful. Make them longer and you may risk getting nothing if overwhelmed customers decide they’ve had enough.

Interactive Emails

Marketing emails can be made interactive and more engaging with the use of hyperlinks, gifs, and animation, that encourage readers to take certain actions. They need to be creative and give the readers a reason to click on the hyperlink and look at the offer, go through the product pages or fill out subscription forms.

Self-Assessment Tests And Quizzes

Self-assessment tests are an extremely popular marketing tool that takes very little time to complete and require very little background knowledge. These also happen to be easy to navigate and fill out and give actionable advice at the end of the test which gives them instant credibility.

Remember, the content market is saturated and your readers’ attention span is short. Make this initial engagement worth their while and the data they give you, significant enough for you to be able to leverage, for the success of your business.

Increase your rate of successful engagements and conversions, by putting to use different ways to use interactive content, and more importantly – by keeping your reader at the heart of the content experience.

You need to create high-quality interactive content to win your competitors and increase your traffic and sales. Make your research and you will find more tips and techniques about interactive content.

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