Tag Archives: informative

Content and Value for Your Email Marketing campaigns

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Content and Value for Your Email Marketing campaigns
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The content you decide to include in your email marketing efforts is largely a matter of personal preference but there are some methods which have traditionally been more successful than others. The type of content which may be effective often includes informative articles, short useful tips, links to relevant websites, advertising for complementary products and even some subtle forms of advertising which are meant to persuade the recipients of the email to visit your website.

Informative articles which are likely to be of interest to the members of your email list are an excellent idea for your email marketing campaign. These articles are a good idea because they will likely contain information which the recipients of your email will appreciate. Give value and help.

Additionally, these articles give you the opportunity to include information about your products or services in the copy of the email. This can be a subtle form of advertising when it encourages the recipients to purchase a product or service or visit the website without actually asking the recipient to do so.

Short product reviews can also be very useful and helpful when you include them in your email marketing campaign. These reviews can help to attract a great deal of attention especially when the reviews focus on the products you offer and provide favorable reviews for these products.

Advertising is often an important part of an email marketing campaign. This advertising may either be direct or indirect in nature. Direct advertising may include banner ads or other graphical advertisements which encourage website visitors to click through the link to reach either your website or a sponsor’s website. Indirect advertising may apply to content in the copy of featured articles which subtly encourage visitors to make a purchase or visit your website.

Understanding The Email Marketing

Business owners should first understand the options available to them in terms of email marketing. The most common options include sending out mass emails with promotional materials, publishing and distributing e-newsletters. The advantage to all of these marketing strategies is the ability to reach a worldwide audience.

Mass emails are the most popular form of email marketing. This includes emails which are sent to hundreds, thousands of recipients at once. Attention! The problem with this type of marketing is the potential for having your emails viewed as spam. This is likely to occur if you send your emails to recipients who have no interest in your products or services and have not expressed interest in receiving emails from you.

E-newsletters are also becoming increasingly popular as a form of email marketing. E-newsletters can be a simple or as complex as you prefer and may include text, graphics, advertisements, links or any combination of these elements. One of the first decisions you will have to make is whether you wish to make your e-newsletter strictly text or include graphics in the e-newsletter. You can certainly write your own copy for your e-newsletter but you will likely create a much better impression if you hire a qualified professional writer to create the content for you instead.

Your marketing emails should provide quality content, advertise only subtly and ideally are only sent to email recipients who have specifically requested information about your products or services. This will give you the best opportunity possible to reach your target audience and have a positive impression on them and entice them to make a purchase or visit your website.

The succees of email marketing is to build long-term relationships with your subscribers. First you give value and help to gain trust. Very simply. If they don’t trust you they never buy your products or services.

P.S.

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4 Easy Ways To Write How-To Articles

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4 Easy Ways To Write How-To Articles

You want to get your e-mail newsletter started, but you don’t want to be burdened with writing articles every time you turn around. Fact is, writing how-to articles isn’t that much of a hassle once you have a system for it.

Creating short, how-to articles allows you to:

– connect with your audience

– position yourself as an expert, and

– increase sales

Bottom line: Give clients information they need and you’ll be the first person they’ll think of when they run into challenges.

Consider creating a template for your e-mail newsletter articles that will fit the needs of your audience. Ask yourself if they want detailed information, or if they’re happy receiving broad ideas that will allow them to tailor the information to meet their specific needs.

If they want specific info, you could always include a teaser paragraph in your newsletter and then provide a link at the bottom of that paragraph. The link can lead to more detailed information about the subject your that audience is interested in.

Once you understand the needs of your audience, place your information in article format. Here’s a system I’ve often used to produce quick, informative articles.

1. Begin with an identifier paragraph.

This is an introduction to the subject. Just let people know exactly what you’re getting at.

2. Tell them why they should be interested.

This is where you just get into the reader’s world. You will what you’re talking about help them do their jobs better? In essence, that’s all people really want to know.

3. Give short, realistic pieces of advice.

You have so much to say it’s hard to fit it into short bits of info, but do it you must. Otherwise you’ll lose your audience’s attention. Try to stick to the points that have the most impact or the ones that are completely opposite to what people in your industry are currently doing.

4. Wrap it up.

One of my mentors used to always say to me, “Tell ’em what you’re going to tell ’em. Then tell ’em. Then tell ’em what you told ’em.” No, he wasn’t senile. His advice actually worked. At the end of every article I just wrap up what I’ve said by reviewing the key points of the article. It’s called a “takeaway.” What’s the one thing you want the audience to take away from your article and implement in their daily work lives? Once you’ve answered that question, you have your final paragraph.

Whatever you do, keep it short and simple. Sure we may want to use sophisticated language if your audience craves that, but you’d be surprised. When reading e-mail especially, readers won’t mind short, concise words and phrases. And that’s especially true if those words and phrases add more to the bottom line and/or help them become more efficient.

3 Tips On Finding Your Blogging Niche

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3 Tips On Finding Your Blogging Niche

 

Finding your blogging niche should be one of the aspects of blogging which the blogger carefully considers before starting a blog. This is especially important if the blogging is being done for the purpose of financial compensation. Ideally a blog owner should select a blog subject about which they are passionate and knowledgeable. However, bloggers should also carefully consider the direct competition as well as the purpose of the blog before starting their blog. This article will discuss these considerations in greater detail in an attempt to assists bloggers in choosing a subject for a new blog. This information is applicable to both bloggers who are completely new to blogging as well as experienced bloggers who are considering starting a new blog.

Isolating Your Interests

One of the first considerations for a new blogger is his personal interests. This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but will also likely be highly successful. This success will likely be attributable to the fact that blog visitors can sense his passion for the subject matter and greatly appreciate the knowledgeable posts which are informative and accurate.

The interests of the blogger may run the gamut from subjects which are widely popular to subjects which are of interest to only a small subset of the population. However, there will likely be interested readers regardless of the subject of the blog. Therefore bloggers are not discouraged from opting to blog about even the most obscure subjects. However, bloggers who are seeking financial gain through high blog traffic should consider selecting a topic which appeals to a larger audience.

Evaluating the Competition

Once a blogger has selected one or more subjects he is considering for a blog, it is time to begin evaluating the competition. This includes viewing other blogs covering the same subject matter. This will not only give the blogger a good indication of whether or not the market is already saturated with blogs on this subject and the quality of the existing blogs on this subject. Based on this information the blogger can make an informed decision about whether or not he feels capable of competing for blog traffic with the existing blogs.

Considering the Purpose of the Blog

Another important consideration for bloggers is the purpose of the blogs. Blogs can be created for a variety of reasons including financial compensation, personal use or to promote a cause. Bloggers who are starting a blog for personal use may only wish to consider their own interests when starting a blog because they are not likely seeking high blog traffic. However, bloggers who are creating a blog for purposes of generating a profit or promoting a cause do have to consider factors such as the ability to generate blog traffic. In these cases the blogger should choose a subject which appeals to a large audience. Additionally, the Internet should not already be saturated with blogs on this subject because it will likely be difficult for the new blog to garner a share of blog traffic. Finally, blog owners should consider the quality of the blog they are capable of creating on a particular subject. The blogger should choose a subject where he is confident he can not only make regular posts but also ensure these posts are original, informative and interesting.