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The Importance Of Local SEO For Your Business
Local SEO has grown the last few years. Google now is giving more emphasis on local search results more than ever for improving the search engine rankings of a site. Over the last few years, with a rise in smart phones usage, the local search results have become one of the most important considerations in Google’s ranking algorithms.
A local SEO is focused on presenting the search results that are relevant to a user based on the current location of the user or the location string he/she has entered in the search box. For example, if I search ” best restaurant near me”, Google will provide search results that are nearest to my current location.
The importance of local search (Local SEO) for your business
1. According to Google’s report on search results, it was revealed that about 40 % of queries on Google have the local intent, out of which 87% of people used their mobile phones to search the local services or products. It was also revealed that 95 % of the searches were service intended.
In order to give a better and more relevant search results, local search results have become more prevalent.
2. The main reason for using local SEO is that it will target the customers that are using search results to find services in their native area or location. More and more people will get to know about your business, resulting in a hike in business and revenue generation activities. It builds a link between your business and the local population who are seeking the services from your particular company.
3. The chances of conversions for local search results are very high because they are searched with an intend to finally take up a service or buy a particular product.
4. Local SEO highlights the consumer value about your local business. People search for the local business in order to seek a quality service where they can get a more personalized and reliable service.
5. Local business gives a competitive advantage over the larger and more recognizable names. The more personalized search results in local language imparts a positive impact on searcher’s mind.
6. Local customers are now searching businesses on the internet. The number of local searches have increased to a very large extent. People find local search results much convenient to be visited instead of bigger but inaccessible brand names.
7. Local advertising channels provide the highest conversion. People searching for local businesses are certain to take the services and they find local search results to be more reliable in this case.
8. With the growth of mobile internet and smart phones, local mobile search results have captured a huge proportion of overall local searches. The number of mobile users have increased exponentially. The search results optimized for mobile users are getting more importance and better rankings on the search engines.
9. A decline has been seen in the use of newspapers to search the local businesses. More and more people are switching towards the internet to find the local services. As a result, there is a decline in the use of newspaper classifieds in this domain. So, the use of local search results have become more prevalent than ever.
10. The increase in trust for online business reviews. Google provides the ratings and reviews for the options it shows in its search results. These reviews help the customers to identify the best product/services among them. More and more people are trusting on online reviews and ratings nowadays for availing a product or service.
Local SEO is beneficial in removing the guess work people used to do while taking the services. It is a highly effective tool for online marketing of the local business. It allows your business to promote its services both locally and in a broad area. The gist is that if people find your local business on the internet, they will get involved with you and find you trustworthy for availing the required services. Moreover, they will keep coming back and even encourage their acquaintances who are seeking the same services to get in touch with you.
People trust more the local business than the non-local. Even the big brand names. They like more the personal “touch” with the local business.
5 Simple Tips For Improving Your Blog Search Engine Ranking
How To Get Targeted Online Traffic To Your Website
If you are not able to bring the targeted online traffic to your website, there is no meaning in having a website at all. This is your top priority. You should view your website through the eyes of your potential customers and then only you can get an unbiased opinion about it.
In addition to improving the quality of your website, there are several techniques by adopting which you can achieve a good targeted traffic to your website. Instead of getting a very high number of visitors to your site, you should aim to get a good targeted traffic. Then only you can convert the traffic into more sales.
Online blogging is one of the techniques that is adopted by many marketeers. This truly has a potential to get you traffic to your website. When you write blogs, you should remember that they must be relevant to the niche of the product you handle. You can post these blogs on your web page or on article directories or on social networking sites. There are several free blogging sites available on which you can post your blogs also.
But you will be able to sustain the interest of the targeted traffic in your articles only if your contents are interesting as well as informative. But if you beat around the bush or if your contents are dull, boring and without substance, gradually these fans will wither away. You can also make your blogs dynamic and participative allowing the readers to share their ideas on your blogs so that you may benefit immensely when you contemplate improving your products or services. This may be a good feed-back for your business also.
The secret of writing informative blogs lies in updating your personal knowledge in the niche you are handling. If you study deep into your niche, you may be surprised to gain knowledge of many unknown and fascinating things about the product you are handling. Research is taking place throughout the world on a continuous basis and several innovations are being made. By keeping abreast of all these things, you can make your blogs as interesting as possible. Such blogs and articles that are posted on directories will definitely lift your place in the search engine rankings so that more and more targeted traffic will visit your website.
Apart from writing such blogs, you should ensure that your website also has content of superior quality. You should keep on changing, modifying and improving the content periodically so that the visiting traffic will find it interesting and will be motivated to visit it repeatedly. This will pave way for repeat-sales from such targeted traffic. Even the search engines weigh the quality of the website content to decide the ranking of your website.
If the contents of your blogs and website evoke such a good interest in your targeted online traffic, you can be sure of achieving phenomenal success in your business.
There are infinite ways to get traffic to your website. Some of them are free (but take up a significant amount of time) and some are expensive. You can choose between using social media sites, forums, pay per click advertising, online classified advertising, ezine advertisng, safelists, traffic exchanges, article marketing, and the list goes on and on. Take the time to learn whatever method you choose well and give it time to see if you can get results from it. Then decide whether you want to incorporate something else or try something different. These are just some very basic tips on how to get targeted online traffic to your website.
The Science Behind Google: What You Need to Know Before Attempting SEO
