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Guide: How to Impress Your Online Visitors

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Guide: How to Impress Your Online Visitors
Your website should be usable and understandable for your online visitors. Should be easy to navigate, well designed and mobile-friendly.

 

Your website should be usable and understandable for your online visitors. Should be easy to navigate, well designed and mobile-friendly. One of the recent researches confirms that only 42 percent of the 45 million internet websites are found to be usable.

The power of a website’s success should be in its effectiveness in converting visitors into buyers. However, some researches show that 50 percent of potential customers are lost due to the fact that they are simply not able to discover the content they are looking for.

If the website is not so productive and the visitors are unsatisfied, they are not willing to visit the site again, you will lose customers and sales.

When you improving your visitors`impression and willingness to browse your website increases your buyers by about 40 percent and the sales by 10 percent.

In fact, The visitors will only consider a website where they easily understand all its functions as soon as they look at it.

Very simple the modern visitors like the easy and fast websites. Easy to navigate, fast to find the information they need

Tips for your website.

Simple and clear web navigation design
Your links should say where your visitors get by clicking on them
Text links to all important parts of your website must be included on each page
A site logo at the top of each page will help your visitors easily get back to your home page
Many visitors like to use the search box, place this tool on your website
Have a simple, authentic and clear content
Do not only write your content for search engines using the right keywords, make it understandable and provide your visitors with the information they are looking for, but they will also read it as well
Create an eye-catching heading as well as attractive statements of each paragraph
Use colors, bold letters or header tags to highlight your most important points, but do not overdo it

The first impression.

Keep your page layout constant
Make an error page that can help visitors in case they click on a broken link or the URL they enter is not correct
Test your website prior to launching
Make sure your website loads successfully in all browsers
Make sure all your links are working properly
Make sure that there are no errors on your website
Correct all grammatical and typing errors
Test your website load times

How to Attract More Readers-Blogging Tips

Here are some proven tips for writing great blog posts that will keep your visitors coming back time and time again for more.

1: Keep It Short.

People can get very easily distracted, so a short blog post can have a lot more effective than a long one. If you have a lot to say about a topic, then it is better to break it down into two or three posts instead of keeping it as one that is too lengthy.

If you find that you need to write a long post, and can’t break it up into pieces, remember to make it very readable by adding bullet points, images or a numbered sequence.

You can also make it more readable by bolding words and adding a lot of subtitles.

Keeping your site readable makes people want to return. If they want to return they will bookmark your page and recommend it to others.

2: Proofread.

A lot of typos and grammatical errors will make your visitor close your site. Tons of people today have a hard time with reading as it is, and errors can just add to their confusion. Keep your posts as grammatically correct as possible, and keep it polished and neat.

3: Write for the Reader

When you write, you need to remember that you are not writing for yourself, but you are writing for another person. Why is that visitor coming to your site? Why did he find it using that certain keyword you are promoting?

A person that is looking for a specific topic of information does not want to hear how your day went. If you are keeping a kind of journal with your blog then that is fine, but if you are developing a business in your niche, and are targeting a specific keyword for information, your personal life has no relevance in that post.

There is a separate place on your blog that you should write some personal information about yourself, and that would be the “About Me” page.

Some Internet consumers want to find out more about the company or person they are purchasing from. Your “About Me” page should be personalized so that you become a real figure for them, and they feel they can trust you.

4: Don’t Overuse Your Keywords.

If you set up a list of keywords to blog about, you will stay on focus and on-topic much easier than you would than by just blogging as things come to mind. Your post topics are going to appear on the front page, and Google is going to pick them up according to relevance.

There is a trick that many bloggers use and get very good at. That is the ability to write both for the reader and the search engines at the same time. If you can satisfy both, your profit levels will soar. You will get both traffic and loyal readers coming to your blog faithfully.

5: Offer Something Unique.

You will get your visitor’s attention if you offer something that they can’t get anywhere else. If you have a niche in the crafting field, for example, you can sign up for the latest news with Google News and blog about anything strange and unique within the topic.

You will have a keyword rich blog and have some exciting news to offer your visitor.

Tips On How to Create A Successful Advertisement

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Tips On How to Create A Successful Advertisement

 

Regarding the type of advertisement and the message to be delivered, try thinking from the point of the customer. What will impress him and catch his fancy. Note down points what the customer expects from the company and what advantage will he have when dealing with the company. Effort should be made to retain viewer or listener’s or reader’s interest in the advertisement until the end. This procedure is known as message selection.

After creating the outline of the picture, pick lines that will actually attract the customer. The message shouldn’t be long enough to bore the customer. Some advertisers are under the illusion that more the matter written, the better the message delivered. Usually they fear that they don’t miss out any information. This does nothing but decreases the effectiveness of the ad and customer is left unsatisfied.

For example, the heading of the advertisement shouldn’t be just “We Sell Clothes”, which is too precise. The liking of the people should be studied and the headline should be designed such that the customer feels that his needs are met. It should also take into consideration seasonal changes like If the season at that time is summer and there are lots of beaches around that area, the heading of the ad should be something like “Summer Clothes for Sale” or “Get the heat off – Buy Swimwear”. The body of the advertisement should talk of the necessities to switch to summer clothes like cotton clothing. It should discuss the health point of view too, like cotton cannot be used as swimwear as it will cause contamination, therefore the swimwear is made of synthetic material. Also include lines about swimwear for overweight people.

Ads are either traffic builder or relationship builders or reputation builder. Suppose the budget involved is less, the target should be relationship builder. Because once the customers are established, they will start trusting the company and won’t switch to other companies. According to a research it takes ten percent less resources to retain existing customers than attracting new customer. If the focus is on brand recognition, the advertisement should be traffic building.

The next point is whether the advertiser wants quick results or long lasting results. If quick result is desired, then a time limit should be levied. Like in case of seasonal sales, the customer hurries to get advantage before the offer is over. So quick results are expected in this case. But the disadvantage with advertisement with time limit is that the customer are bound to forget about the product or the company within a short period and it doesn’t creates a deep impact on the minds of the customer.

Competing against rival company’s ad also contributes to a successful advertising plan. The power of the message should be compared to that of the competitors’. It doesn’t mean that the advertiser should use the same plan like his competitor, it would look like imitation and effectiveness will be decreased. But the advertisement should be planned smartly via a different and effective path, to out-do the competitor’s advertisement.

The description of the product is also very vital like suppose an advertisement is made for a restaurant, it will get customers immediately, if it is attractive. But if the advertisement is for a computer, it won’t yield immediate results, as it’s not every day that someone buys a computer. This is called analysis of the purchase cycle.

If targeting for a higher impact, newsletter is the best bet. But if the newsletters are sent to the real potential customers, then this approach should be adopted for message delivery. It should only be opted be after thorough analysis, no matter what the budget is. Another important point is to always hire a professional advertiser or an ad writer because not hiring one will sometimes be more expensive and results in more losses.