Tag Archives: important

Why SEO is Important: The benefits for Your Small Business

September 26, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startupsadvantages, benefits, business, for, important, is, know, need, seo, to, why, yourjtsantalis

SEO has many benefits for small and start-up businesses. The companies that still don’t use SEO might be missing out on the important advantages of SEO. Even the companies that have invested in SEM (Search Engine Marketing) are also at a competitive edge over others that don’t.

Here are the benefits of SEO for your small business

User-friendly website

SEO is a very important tool to create a user-friendly website. SEO involves more than just search engines. The focus point here is the users. It is because, when users are happy, the search engine is also happy. When there is a favorable on-page SEO, it enhances the customer experience. It also has many long-term and short-term advantages.

New customers and brand expansion

One of the essential reasons for having a corporate website is to grow your existing customer base. Also, a site helps to distinguish your company website from others. Small scale businesses that have a site and follow good SEO practices expand faster.

SEO helps these businesses to experience increased ranking.

Reach and explore new untapped markets

The internet makes it possible for businesses to connect with customers globally. A smart SEO strategy will enable you to find out the untapped, fresh markets and also explore fresh new economies.

Today, the mobile markets and social media platforms help to take your website traffic to all new level. It helps to enhance the SEO performance.

Increase conversion rates

When your website gets optimized for SEO, it becomes easy to use. It can operate smoothly in the tablet and mobile devices. It helps in attaining an increased conversion. The online users that browse through your site are more likely to become loyal customers, visitors or subscribers.

The ROI (Return on Investment) that generates from SEO is much less in comparison to PPC or any other online marketing platforms.

Generate brand awareness

One of the secret benefits of ranking high in SERP’s is your brand awareness. Online users tend to have faith in the brand when they get to see it in high search engine ranks. And if this occurs for a longer period, then one may conclude that the concerned website has a positive web presence.

The small businesses that want to enhance their brand awareness should invest in SEO. It will help the businesses get the desired online visibility and also acquire a higher position in search engine.

Generate a dedicated follower base through email marketing

Email marketing is still one of the potent forms of marketing. It is considered to be one of the best SEO approaches. And you can use the email list to develop a follower base.

Email marketing was present even before social media, and it helps to generate both revenue and online traffic. Today, there are several successful bloggers whose major revenue stream is the email list. Sometimes, social media followers also contribute to online brand visibility and revenues as well.

Stay updated with the latest developments

Search engine marketing is always changing. Additionally, the SEO best practices and rules also keep changing. And if you want your website ranks to stay high, it is important to keep updated with the latest changes. You have two methods to go about it:

Keep a tab of all the changes taking place in the SEO industry. Also, make all the necessary changes that you want to in your site by complying with the latest standards.

For this, you don’t have to become an SEO expert. You simply need to well updated about the changes.
You can also hire a consistent SEO service provider to help you stay updated on all the recent developments so that you wouldn’t miss out on anything.

It helps you to stay ahead of the competition

You can consider two businesses of the same industry, selling the same products at the same price. And one has an SEO optimized website and the other not. Every other thing being equal, the company that has its website SEO optimized will attain maximum digital success.

The idea is never to overlook the potential of SEO and search engines. You shouldn’t forget that your competitors too have the chance to adapt the best SEO practice along with effective social media marketing.

SEO is a gradual process. For SEO to work in your favor, you need to give it time. Small business companies can benefit from a customized SEO strategy if they can use it well in their favour.

It is essential to keep checking on the changes that happen from time to time. It will help you to make the necessary changes to your SEO strategy.

Make your research and discover the latest SEO trends, tips, and techniques. So you can achieve higher rankings on Google and other search engines.

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Affiliate Marketing Tips: Why Market Research is Very Important

July 15, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startupsaffiliate, important, is, market, marketing, research, tips, very, whyjtsantalis

The more you know about your audience, the easier it’ll be to make sales and money. It’s an essential step that many affiliates skip. why market research is so important, and some tools you can use to research campaigns.

Why You Should Research Your Market

Market research takes time, but it’s very important for your marketing success. Here are some tips you need to know.

1. Targeting Promotion – Interests

Sometimes the most obvious targeting isn’t the best. If you’re promoting makeup products on YouTube, for example, it makes sense to target makeup, beauty, etc, channels.

But everyone else is thinking the exact same thing and the competition’s going to be rough. You’re going to be directly competing against the big makeup brands, and it’s pretty difficult to win the competition.

Instead, you can research the audience to find out what other interests they might have. This means you have an audience of people who buy makeup – where else do they hang out? What else are they into?

Well, maybe they like celebrity gossip or fitness.

Targeting those channels could mean you’re targeting a similar audience, but with much less competition.

2. Copywriting and Sales

Copywriting is the art of using your words to sell. The more persuasive you can be then the more sales you’ll get.

Let’s say you want to promote a solar energy lead generation offer. What are people concerned about?

You can google frequently asked questions about Solar Energy and discover some objections:

Will my home have power if the sun isn’t shining or if there’s bad weather?
What kind of tax rebates and incentives are out there?
Whats the benefits of solar energy for me?

People aren’t going to sign up until they know the answers to these questions.

Doing the research lets you know WHAT their pain points are, WHY they buy, and WHY they wouldn’t buy.

You can incorporate some of these objectives into your headlines, ads, landing page copy, emails, and more.

3. Know What the Competition is Doing

Besides directly researching the audience, you need to research the competitors.

They might’ve already found some winning ads and landing pages. You can make variations of what’s already working instead of starting over from scratch.

Don’t be afraid of competition – It means that the offer converts and that there’s a hungry audience.

Where to Do Market Research

So now you know how market research can benefit you. There are plenty of places online that you can do market research for your campaigns.

Facebook Audience Insights

This is one of the most underrated market research tools out there.

You can find it in the Ads Manager.

There are multiple ways to use the tools including researching the overall Facebook audience.

Some things to look for:

Demographic information, e.g. age, gender, etc.
What pages and influencers the audience follows. What interests they have. This can help you expand your targeting.
Location. This is great if you want to focus on specific countries.

Reddit – Niche Subreddits

Reddit is a great place to learn what people are really saying.

Are you promoting makeup? Drop into https://www.reddit.com/r/beauty/
Promoting coffee gadgets? www.reddit.com/r/coffee

You get the point.

Here’s a pro tip: create an account and ask questions.

Important! Reddit users are actually quite good at sniffing out marketers/researchers. Create an account, and actually building up some history and participating with the community first.

Buzzsumo

Buzzsumo is a very effective tool that lets you see what the most viral and shared pieces of content are on a given topic.

Read Reviews

Find and read reviews about the products or services you want to promote. Discover the pros and cons and what the users believe about.

Attention! read reviews only from trusted websites, because many reviews are fake!

Make your research and discover the interests and the problems of your target audience. Give solutions and help them. You will gain their trust and also, you will increase your sales. Very Simple!

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The Most Important Rule of Social Media Marketing [Infographic]

June 6, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, infographic, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, videoimportant, marketing, media, most, of, rule, social, thejtsantalis

What You Need to know About Success: Why Emotional Intelligence is Very Important

May 27, 2019Ask Entrepreneur, blogging, business, Business Lessons, Ecommerce, google, marketing, Pinterest.com, profits, Social Media, Starting a Business, Startupsabout, emotional, important, intelligence, is, know, need, success, to, very, what, why, youjtsantalis

Instead of just banking on intelligence and good grades to determine how far up the success ladder you can climb, there are quite a few other skills and traits that you can sharpen and enhance to get you there.

This infographic from Headway Capital says that there are 8 other factors apart from intelligence that can help you to success.

Many experts now believe that a person’s emotional intelligence (EQ) may be more important than their IQ and is certainly a better predictor of success, quality of relationships, and overall happiness.

Emotional intelligence is essential to building a balanced life.

If you think emotional intelligence is only important for those who always have to interact or communicate with people, think it again. Emotional intelligence is very important to a balanced life. It’s essential to basically every aspect of life.

Physical Health – The ability to take care of your body and especially to manage your stress, which has an incredible impact on your overall wellness, is heavily tied to your emotional intelligence.

Mental Well-Being – Emotional intelligence affects your attitude and outlook on life. It can also help to alleviate anxiety and avoid depression and mood swings. A high level of emotional intelligence directly correlates to a positive attitude and a happier outlook on life.

Relationships – By better understanding and managing your emotions, you are able to communicate your feelings in a more constructive way. You are also better able to understand and relate to those with whom you are in relationships. Understanding the needs, feelings, and responses of those we care about leads to stronger and more fulfilling relationships.

Conflict Resolution – When we can discern people’s emotions and empathize with their perspective, it’s much easier to resolve conflicts or possibly avoid them before they start. We are also better at negotiation due to the very nature of our ability to understand the needs and desires of others.

It’s easier to give people what they want if we can perceive what it is.

Success – Higher emotional intelligence helps us to be stronger internal motivators, which can reduce procrastination, increase self-confidence, and improve our ability to focus on a goal.

It also allows us to create better networks of support, overcome setbacks, and persevere with a more resilient outlook. Our ability to delay gratification and see the long-term directly affects our ability to succeed.

You can find comfort in knowing that 8 other traits — people skills, empathy, passion, a growth mindset, resilience, openness to new experiences, self-regulation, and conscientiousness — can get you there just the same. As to how, well, for that, you will need to check out the infographic and the sources to find out.

Why Page Speed is Very Important for Your Business Marketing Strategy [Infographic]

May 15, 2019Ask Entrepreneur, blogging, business, Business Lessons, design, Ecommerce, google, infographic, marketing, Pinterest.com, profits, seo, Social Media, Starting a Business, Startups, videobusiness, for, important, is, marketing, page, speed, strategy, why, yourjtsantalis

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