Analytics Tip: How The Google Analytics Measurement Protocol Hit Builder Helps Your Businessby jtsantalisOctober 26, 2015January 2, 2020 When I first describe analytics to clients back in the day, I direct their attention to two definitions, metrics, which are scores to measurement a certain behavior, and dimensions, which show where the behavior occurred. I use this approach… Read More »Analytics Tip: How The Google Analytics Measurement Protocol Hit Builder Helps Your Business