True wisdom will live forever. Great Greek philosophers have lived in different times (A long time ago) but, some things never change.

Business and Philosophy: Greek Philosophers and Modern Business

It’s not difficult to apply ancient wisdom to modern business.

Here is some classic wisdom advice from Greek philosophers.

1. Marketing advice from Aristotle

Aristotle can teach you some useful business lessons. The essence of marketing is understanding what motivates people or customers to act.

All human actions have one or more of these seven causes: chance, nature, compulsions, habit, reason, passion, desire.

– Aristotle

In marketing, we appeal to customers with reason, ignite their passions, spark their desires, answer their needs, depending on their habits, and often benefit from the winds of chance. Also, some marketing decisions are even driven by compulsion.

Project management and Aristotle’s advice.

“First, have a definite, clear practical ideal. A goal or objective. Second, have the necessary means to achieve your ends. Wisdom, money, materials, and methods. Third, adjust all your means to that end.” – Aristotle

Project management.

A few last words we can use today: With excellent project management software, you can assign tasks and set goals to keep your project on track and budget.

2. Epicurus and Security

Epicurus was more into enjoying life in all its glory than conducting business, but he did contribute something we can all get behind given the constant threat of data theft and loss.

Those who can provide themselves with security against their neighbors have peace of mind.

– Epicurus

We might be more inclined to say “Good fences make good neighbors,” but the sentiment is the same. Security and privacy are important to peace of mind.

Fast-forward to today, (good fences mean good data security). Your business needs security built into your customer relationship management. Make sure your CRM security is verified and backed up.

3. Heraclitus and The Nature of Change

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man.”

– Heraclitus

We can’t afford to overlook the existential nature of change. Heraclitus may have lived in 500 BC, but he knew the challenges of keeping up with technology.

He reminds us that visitors may visit a business website with a different goal in mind each time.

It’s up to the business to make sure we meet their changing needs.

4. Socrates and Reputation Management

In business, your brand reputation is very important. Your sales depend on the trust relationship you build with your customers.

Socrates encourages a concept all marketers need to know. Authenticity!

The way to gain a good reputation is to be authentic and original.

– Socrates

Simple, right? Don’t try to fake it.

5. Plato and Quality Content

• Plato say. Create less content with more value!

It’s a concept that Google, brands, and businesses know very well. Quality over quantity wins every time – as true now as it was in 300 BC.

Too many businesses flood their websites with keyword-heavy, valueless content because it drove search engine ranking up in the past.

These days semantic search changed the SEO game. It’s better to use the wise words of Plato and put up less content with more value.

Wisdom is wisdom, even when it is passed down for thousands of years.

Core truths speak to human nature and ancient philosophy can help and improve your business.

It’s useful to read again the great Greek philosophers.

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