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7 Tips on How to Find More Customers With Google’s Help

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Top 7 Tips for Successful Affiliate Marketing

 

Google was created by the idea to be helpful, to provide answers and solutions to problems. Also, Your business was created for the same reason. But also you want to make money.

People are looking for a product or service that can either make their lives easier, bring entertainment, or solve a problem.

Your business makes Google “look good.” Google understands the importance your business plays in their “helpfulness” so it gives Google so much joy to refer people to your business. So Google rewards you by showing your business to more customers.

Here are 7 tips on how to find more customers with Google’s help.

1. Set Up A Google My Business Listing

This step is for business owners who have a brick-and-mortar storefront.

Google My business is a free business listing where you input your business information. (Name of business, address, etc). Most people search for businesses based off of the product or service, specialty, and location.

So Google loves when you provide this information so that they can pass it along to the searcher. This listing is fairly simple to complete. After you provide your business information, you have to verify your listing either via a text, phone call, or postcard. (you get a verification code).

The verification step validates that the business is real and operating. Depending on what type of business you operate, potential customers are able to make appointments and set reservations.

2. Use The Review Sites

Google loves when others know your business and can have vouched for it. If people took their time out to publicly share their positive experience with your business, Google wants other potential customers to experience the same thing.

So be sure to set your business on some review sites. Although Google has it’s own review section on the business listing, the most popular review site is Yelp.

Yelp has grown to be the go-to place for business insights and one of the most trusted platforms for customer feedback. Honest opinions are important to Google and if your business has a good number of genuinely positive reviews, Google will gladly refer customers to your business.

3. Use Social Media

Converse with your customers by getting on social media sites like Facebook, Instagram, Twitter, Pinterest etc. Social media gives businesses the opportunity to truly connect with customers. On top of that, it allows you to show how awesome your business is and you can be as creative as you want to be with communicating your brand.

You can answer questions, get customer feedback, involve them on what’s new and let them know of any sales you have going on. Google loves when you show the “human side” and personality to your business. Remember, we build relationships with the people behind the business.

Social media sites are usually one of the top sites that shows up in search results when someone looks up a business. Google doesn’t like the anti-social.

4. Online Business Directories

Online business directories are like digital phonebooks. The cool thing about a lot of these directories is they are free and most are respected by Google. So make sure to add your business to a good number of online directories. This looks good for your business because you have legit sites linking back to your business.

Google loves when they can find you on other business sites. This gives Google more confidence in your business to refer customers.

5. Create Videos

Videos help visually show off your product/service and give potential customers a look into that to the experience. Studies show videos captivate attention more than pictures and text.

Video gets more engagement, most social media platforms show them higher in news feeds and Google understands this. The video is so important to Google that YouTube was acquired by them.

It’s very effective for your business to create and upload an informative video on YouTube.

6. Create A Mobile-Friendly Website

Having a website allows you to have helpful content that Google can refer potential customers to. Helpful content can include an FAQ page, testimonials, menus, list of services, etc.

Your website should be the main hub of information and truly help customers get their problem solved. One of the basic things to remember is to make sure your business is accessible.

There is nothing worse than a customer not able to get in touch with you. So just like the Google My Business listing and online directories, you want to make sure your basic information is consistent and prominent. Google loves when your website is easy to navigate and shows how your business can be contacted.

Make sure your website is mobile-friendly. People usually use their phones to look up directions, contact info and search the internet for helpful information.

7. Create A Blog

Having a website blog helps your website have fresh content and new keywords (searched words/phrases) linked to your website, providing it more online traffic.

Google loves when you keep your website updated with keyword-rich and quality content. It gives Google the assurance that when they point a potential customer to your site, your content will help them.

Google wants to send you customers because your business provides a true solution, give value and help. Google wants to provide people with the best fit for their needs.

By following these tips, your business will increase traffic, and sales. Google just needs to have a certain level of trust first, before sending customers to your business.

Great Tips For Your Adwords Campaign

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Great Tips For Your Adwords Campaign

To increase your traffic flow and get your share of the Google pie, your first step is to sign up with Google, go to your Adwords login and set up your first campaign. Adwords is Google’s version of Pay Per Click (PPC) advertising. All the search engines have their own variations of PPC and they are all called something different.

Pay per click means just that: when someone clicks on your ad, you pay. How much you pay can vary depending on several variables such as the quality score of your ad and the competition of your keywords. Since no one really knows just how Google calculates their quality score, it can be somewhat difficult to figure things out.

If you have an ad with a high quality score you can get a higher ranking when your ad shows up in the results. So instead of your ad being shown in the last position on the first page, or not on the first page at all, your high quality score ad will show up within the top ads shown for that keyword.

Quality score is thought to be made up of, at least partially, how many clicks you get per number of views. This is called the Click Through Rate (CTR). So the more times your ad is clicked on the higher your quality score will be since Google thinks that your ad is getting a lot of clicks because it’s highly relevant to the keywords it’s targeting.

For example, you’ve just set up your first campaign and you’re targeting the keyword: dog training. You’ve carefully chosen many keywords that are very directly related to your niche. Your ad is well written and intriguing. Your ad is shown a lot and a lot of people who see it will actually click on it so you have a high CTR. Google will reward you for your high CTR by showing your ad more often and charging you less per click than some of your competitors will have to pay.

This whole process tends to get very complicated. Since you are paying for the clicks you get, and you may be paying a premium since you’ve not had the time or experience to dial it in and get that high quality score, you have to make sure that you have enough money in your advertising budget to be able to stick with your PPC campaigns long enough to make changes and tweak things until you get to the point where you are getting a high CTR and the best price possible on your keyword bids.

With PPC so complicated and having so many elements that you have to keep track of, you may be wondering why people use it at all. The answer to that is because it works. Again, if you can afford to stick with it while you are learning it, you can get a lot of visitors and make a lot of sales.

Adwords Tool For Profitable Keywords
There are other programs online that will help you find great keywords, but most people use the Google keyword tool. This tool will give you most of the information you’ll need to set up successful advertising campaigns online.

Of course, as with everything, the keyword tool is not the do all end all. It’s a really good place to start but you really have to drill down to find as many possible results as you can.

Most people will use this basic approach when doing their keyword research: type in a broad phrase and then take some of the results and drill those down even further.

Enter a general term and make note of the results. Depending on what you are using the keywords for, you may want to set the keyword tool to show you specific things such as the estimated cost per click, or the amount of competition, etc.

Once you’ve gotten a general list of possible keywords to target you can then get more specific in your search. For example, if you’re searching for dog toys you would enter ‘dog toys’ in the keyword tool. You will get back a fairly comprehensive list but you can than take those results and narrow them down further.

So if you got the term homemade dog toys you may be able to further hone that down to wooden home made dog toys. You get the idea. Start broad and narrow your selections down until you’ve got a complete list of highly targeted keywords to use for your online advertising campaigns.

The narrower you make your list the more targeted, and likely to actually make a purchase, your visitors will be. Also, you’ll have less competition for the term wooden homemade dog toys then you would for dog toys. True, you’ll also have fewer searches but the searchers you do have will be very targeted and they won’t cost you as much.