Tag Archives: good

A 10 Point Marketing Checklist For A Successful Campaign

blogging, business, google, marketing, Pinterest.com, profits, Social Media, , , , , , , , , , , ,

A 10 Point Marketing Checklist For A Successful Campaign

Good marketing, whatever form it takes, always meets certain criteria. That’s what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test.

I challenge you to evaluate one of your recent ads, promotions, campaigns, or other marketing activities to see how it measures up.
1. Does it focus on the solution or benefit you provide?

Too often ads simply list product or service features. Don’t make your prospects work that hard to figure out how your product or service can help them. Tell them straight out.
2. Does it have one, clear message?

What’s the one message you want to communicate? Make sure it’s not buried in too much information or it may not get across.
3. Is it focused on one, specific group of prospects?

Do you know who you are talking (and marketing) to? Make sure your marketing is targeted at one, specific group of prospects – it’s the only way to make sure you are addressing their needs.
4. Is it written in language these prospects can relate to?

If you want your message to resonate with your prospects, make sure it speaks to them, both in content and in the tone and language you use.
5. Does it feature your Unique Selling Proposition?

This is the ONE thing that sets you apart from every other product or service your prospect could possible buy to fulfill the same need. It better come across loud and clear in everything you do
6. Does it have one, compelling point of focus?

Ever see an ad with so many things in it you didn’t know where to look first? Your prospects won’t know either if you try to cram too much into your ads or promotional materials.
7. Does it accurately communicate your business’ personality?

Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they “know” you. If you change your personality every week, they won’t come to know and trust you.
8. Does it give prospects more than one reason to respond?

Not everyone is ready to buy, or take the one, primary action you want them to take. Make sure you give them another reason to respond, or they are simply a lost lead.
9. Does it give prospects more than one way to respond?

Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and someone doesn’t have computer access, or they’re away from their office but they want more information right now?
10. Do you have a specific objective for the marketing?

If you don’t know what your marketing is designed to achieve, then how will you know if it was successful? Always have a plan and an objective for everything you do.

How To Grow Your Business And Sales With Good Content

blogging, business, google, marketing, Pinterest.com, profits, Social Media, , , , , , , , , , , , , ,

How To Grow Your Business And Sales With Good Content

Good content helps your visitors to find what they need in the website and converting website visitors into potential customers. Good content is the key to driving more sales, revenue, profit for the business, and increase your landing page conversion rate. When the visitors land on the website, it takes just a few seconds for them to see and check if the website is worth or they will switch to some other more good option.

A website having a solid social presence and interesting content can reach their audience if the website provides what they are expecting. The website must be optimized with SEO having relevant content, images and videos to give information to the users.

When you use good content to drive your marketing strategy, you focus on creating and valuable, relevant and consistent content to your website visitors. This helps to attract and retain the website visitor who are interested in the services you offer.

The main goal of website optimization to obtain more conversion and more qualified leads. A good quality website content lets you communicate with your website visitors to meet their needs, and get more leads.

Good content helps to

Drive traffic to your website.

Increase engagement with your target audience.

Generate, manage, and boost conversions.

Combine with your social media strategy to create a good social presence.

Publish consistently, quality content to update the website often.

Establish your company’s brand in the market by creating brand awareness.

The website must be well-designed that helps to get a prospect or customer to watch a video about your product, fill out a contact form, or sign up for a free trial, the ultimate goal is to convert the website visitor into a lead.

The key is to create content that is concise, new, fresh informative, and compelling, with a very clear call to action that communicates the value they will get by taking the next step.

Apart from good website content, the visitors are keen to know showing that you know who are you, what you do, and what your company care about. You can design a separate web page that gives detailed information about the company working hours, location and service details.

When visitors come to your website, they need to be able to quickly find the content that is relevant to their search given in the search engine. The website must have an attractive layout and can easily navigate to whatever content they need at that point in time. When writing content with good images, you should know your audience and what are their needs. Use images and keywords to make the website content more interesting.

Search engines love the good and fresh content. So this way your website will earn higher rankings and this helps to grow your business, traffic and sales.