Tag Archives: gain

Business and Trust: 6 Tips on How to Gain Customer Trust [Infographic]

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Business and Trust: 6 Tips on How to Gain Customer Trust [Infographic]
Business and Trust: 6 Tips on How to Gain Customer Trust [Infographic]
Trust is pretty important for businesses, brands, customers, and companies.

Stats show that 57% of consumers don’t trust businesses as much as they used to. So businesses need to gain customer trust.

The good news is that once customer trust is gained, it affects a customer’s lifetime value.

Business and Trust: How to Gain Customer Trust

Business and Trust: How to Gain Customer Trust

Also, customers with an emotional connection to a brand have a 306% higher lifetime value than those who don’t have an emotional connection.

Here are some tips about business and trust and how to gain customer trust.

1. Excellent Customer Service

if you want to build customer trust you need to create excellent customer service. Customer service is the support provided to a client or customer when questions or issues arise with a product or service.

Business and Trust: How to Gain Customer Trust

Customer service is a part of the customer experience and customer journey.

It builds trust because it proves to customers that a company understands its product and also provides help to them.

2. Be Consistent

Businesses must be consistent in all of their interactions with customers. Poor interaction can have a negative effect by quickly turning off other prospective consumers.

Business and Trust: How to Gain Customer Trust

Stats show that 15% of unhappy customers will share their experience with other people.

When businesses are consistent, they are viewed as reliable and trustworthy.

3. Transparency

Customers value transparency. Many times potential buyers are looking for reasons to choose a competitor.

Business and Trust: How to Gain Customer Trust

By being transparent and honest, companies can make themselves more attractive than competitors.

Many people think transparency is one of a brand’s most attractive qualities.

4. Business and Core Values

Customers today care much more about a brand’s core values. Consumers are intrigued by how businesses act on their core values.

Business and Trust: How to Gain Customer Trust

These core values are displayed internally by how a business treats its employees.

Externally, customers care about brand partnerships with non-profits and acts of service such as fundraising for environmental, social, or political causes.

5. Request Feedback

Customers want to know that companies or businesses care and value their opinions. Requesting feedback from clients will help businesses to build trust.

Business and Trust: How to Gain Customer Trust

Customers feel heard and appreciated, which builds trust.

Businesses can use the feedback to refine their product and offerings.

Surveys are the best way for companies to request feedback from their clients.

6. Online Reviews

Not only should businesses send surveys to gain customer trust and improve themselves, but they should also request online reviews.

Business and Trust: How to Gain Customer Trust

Reviews influence customers when they are deciding to purchase from a company. And also they impact trust.

Stats show that 78% of customers say they trust online reviews as much as personal recommendations from friends or family.

Companies can add a simple call-to-action requesting a review at the end of surveys.

Also, to boost trust, reviews should be published on social media or business websites.

Last Tip

Customer trust takes time to build. Businesses need to continuously review and enhance their customer experience.

Businesses need to build a loyal following and create organic traffic and buzz.

Help your customers and provide value and solutions.

P.S.

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How to Write an Effective E-Mail

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Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. You have to gain the trust of people with your e-mails. Here are a few tips to get you started.

Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. You have to gain the trust of people with your e-mails. Here are a few tips to get you started.

1. Subject Line

Capitalize The First Letter of each word in your subject line NOT EVERY LETTER. Writing in all lower case should also be avoided. You may be trying to make sure your e-mail gets read when using all caps, but it will be deleted most of the time, without ever being read.

Avoid making claims that are difficult, if not impossible, to prove. Try to avoid words like best, biggest, easiest, greatest, and so on. These words are subjective, and will often cause people to delete your message without opening it. If you feel you absolutely must use words like this in your subject line, then support them in the body of your e-mail.

Make them short and compelling, but dont use deception to get people to read an e-mail. Message From Admin or Account Deleted are two examples of deceitful subject lines. You may get someone to open the e-mail, but if they find an ad they will delete, and more times they block future messages from you.

2. Body

If you are sending e-mail to someone you dont know personally, then explain who you are and why you are sending the e-mail.

Pay attention to how the body of your email looks. Remember to put a space between paragraphs, but avoid too much use of white space, too. You want your e-mail to be easy to read.

Use proper punctuation, and use capital letters at the beginning of each sentence. Messages written in all lower case are fine for quick notes to family and friends, but have no place in a business e-mail. Dont forget, spelling and grammar count too.

Sign your name to your email. It shows your downline you are a real person, and builds trust.
Use a p.s. in every message you send. It is one of the most read parts of an e-mail. Ask for some action on the part of the reader in the p.s., but keep it relevant to the main text of the email.

A signature line is an accepted way to do any non-relevant advertising. Most mail providers offer this service.

3. Useful Tips

Dont spam. If you are not sure whether the email you are sending will be considered spam or not, then dont send it.

Respond to emails you receive as fast as you can. Within 24 hours whenever possible.

Finally, test the different parts of your e-mail on a regular basis. Keep what works and get rid of what doesnt work, and you will soon find your email response rates go up.

Take some time to review these tips, and see where you can make improvements. Practice it’s the best way to learn how to write effective e-mails. Keep trying and never give up.

Article Marketing: How To Choose The Best Directories For Your Articles

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There are many internet marketing strategies. One of the most used is the article marketing. Writing articles can help position you as an expert in your field, gain valuable targeted traffic for your web site

There are many internet marketing strategies. One of the most used is the article marketing. Writing articles can help position you as an expert in your field, gain valuable targeted traffic for your web site, drive leads to your products and grow your email list.

Once you are ready to dive into article marketing — and you have a few articles ready to submit — you can quickly become overwhelmed by the sheer volume of article directories available. Sure you could simply use a search engine to locate article directories but a recent search netted me 17,800,000 results. That’s enough to make anyone give up before they even begin! Plus that is really not a very effective way to determine the quality of a directory and doing your own quality check can be extremely time-consuming.

Why should you care about the quality of the directory? Just think about it. On the internet you are very much judged (by search engines and visitors alike) by the company you keep. Another important reason to carefully select your article directories is that your time is finite. It is better to regularly submit to a core group of high-quality directories than to throw the same handful of articles at every directory site you can find.

Finding the best high-quality article directories that meet your specific needs and match your specific goals can greatly increase the power of your article marketing campaign. You need to become a savvy article marketer to maximize your article marketing campaign.

How do you find those high-quality directories?

You can ask people who had been in article marketing for a while and asked for their top recommendations. Search in forums about article directories.

Here are the 10 essential questions to ask when reviewing a site:

1. How old is the directory? Is it well established and ranked or is it new and growing? If not then I cross it off the list.

2. Can you easily identify who owns and/or operates the directory? Is there a way to contact that person?

3. How fast do they respond to your email contacts and/or article posts?

4. How many authors does the site have listed? A lot of authors and articles mean a well established site but there may be room on a growing site for more exposure.

5. How many articles does the site have listed? Again a big site won’t get knocked off my list for this but a small site that is growing steadily might be due for a good seo bump soon.

6. Think about the categories you are likely to need and see if they exist. Is there a place to submit all your articles? If this is a niche directory it may be very narrow but then might also be to your benefit in the long run — if at least some of your articles fit within the niche.

7. What special options does the site offer visitors and publishers? Do they provide RSS feeds, email alerts, forward to a friend function and other strategies to increase the distribution of your articles?

8. Are they responsible with the advertising clients they have on their site? ie: No popups, flashing, or offensive ads

9. Do they provide article reports to help you see which articles are getting viewed, rated, distributed or not?

10. How do the search engines view this site?

After visiting each directory and answering these questions it is easy to refine your list to a handful of top sites that you want to really concentrate your efforts upon. You can also maintain some a list of additional sites to submit to as time allows.

Repeat your articles submission many times ( one time is never enough ) and you’ll find which directories are best for you.