The New Email Marketing Funnel: How to Succeed in 2022 [Infographic]
What is the new email marketing funnel? And why is it a great tool?
An email funnel is a representation of how a subscriber goes from prospective lead to a customer through educational and promotional email communications.
The New Email Marketing Funnel: How to Succeed in 2022
For effective email funnels, marketers have to anticipate the subscriber’s needs to send an email at the right time to elicit action. Email funnels demonstrate the four-stage customer lifecycle:
Engagement Discovery Purchase Retention
Subscribers are no longer fooled by traditional marketing tactics and don’t like salesy advertising strategies.
An email marketing funnel is different because it allows marketers to deliver communications at the right moments. Each email is personalized to each subscriber.
Personalization alone can boost your open rates by up to 26%.
Email marketing funnels treat your lead as an individual (not a faceless name in your list).
There are many benefits to developing an email marketing funnel.
Did you know it’s 10 times harder to get a new customer than sell to a current one? With an email marketing funnel, you can generate new leads and maintain your existing email list.
Your email funnel will continue to sell for you on auto-pilot, like a skilled salesman working around the clock!
When you offer customers a positive brand experience, they’ll become fans of your brand and advertise your business (for free!)
Convert leads into customers.
You need to build long-term relationships by providing value. Also, you need to send personalized nurturing campaigns to increase your sales.
Final conversion emails include:
Retargeting: you can implement retargeting strategies that deliver ads based on the actual products they’re interested in.
Time-sensitive offers: by providing your warm leads with deadlines in urgent emails, you’re giving them a reason to convert. These emails could include coupons, offers, or even messages to subscribers who visit your website for an extended time.
Onboarding: if you used a lead magnet trial period, you can convert those users into full-paying customers once the free trial is about to end.
Last Tip
With an email funnel marketing developed for conversions, you can turn your prospect leads into repeat customers. The automation software allows you to not only build an email list but also provides your leads with value.
An email funnel helps boost your ROI, while also helping cut down time-consuming tasks.
Here are some steps to help you get started:
Grow your email list. Use opt-in forms and dedicated landing pages to attract prospective leads.
Nurture your subscribers with valuable content. Send emails that include offers, webinars, videos, and case studies that position your company as a solution to the subscriber’s problems.
Convert your subscribers into paying customers. Use time-sensitive messaging or retargeting methods that push your subscribers into converting.
Nurture your leads. Continue to nurture your leads to build a community of brand advocates loyal to your brand.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Artificial Intelligence Sales Funnels: How To Grow Your Business – The New Digital Marketing Strategy
Every day people use artificial intelligence. Most without realizing it!. Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience.
This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry (new effective Trend). The artificial intelligence market is expected to grow from its current $600 million valuations to over $36 billion in 2025.
Adding AI to your digital marketing strategy is crucial to staying relevant. AI implementation is easier than you’d think. AI is a necessity for businesses, not just a trend. It’s the Future!
What is AI, Exactly?
The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your business.
AI is an algorithmic computer system that can understand the human context and carry out human tasks. Tasks range from simple bots to complex algorithms like Netflix’s recommended queue.
It’s important to understand that AI translates human language into “computer language,” and vice versa. This helps handle large amounts of consumer data, that improve conversion rates and customer support services.
Artificial Intelligence – Pretty Smart Technology
Artificial intelligence utilizes two technologies that translate the “human” data into something computers can understand.
Natural Language Processing is what we call AI’s ability to understand and learn human language. You’ve seen the technology at work in cellphone messaging applications that suggest words while you type. The AI learns from your previous messages and suggests commonly used phrases.
Marketers use AI technology to understand how people feel about their products.
For example, someone searching for “Beetles” could mean the car or the bug. Google uses semantic analysis technology to determine user intent and deliver the correct search result.
Implementing Your Own AI
Small and medium-sized businesses probably aren’t building complex underlying algorithms like Google or Facebook. However, that doesn’t mean there’s no AI application that could benefit your company.
Chatbots, Sales, etc. offering both customer service and sales benefits.
Removing the barriers to sales can move people directly from the awareness phase of the sales funnel to the purchase phase. All without the overhead associated with traditional sales teams.
Artificial intelligence is a growing niche that digital marketers need to capitalize on. The ability to provide superior customer support and sales is pretty effective for your business.
Take advantage now and let it transform your digital marketing strategy.
P.S.
Artificial Intelligence Sales Funnel for Your Business
Do you want to sell your own product?
Or how about building a list of buyers?
If you’re like most people, you KNOW these are great ideas.
But it can cost $15,000 to do it all…
With software developers, video editors & website builders.
Ugh!
So, what’s the solution?
Well, have you ever heard of “Done For You Affiliate Funnels”?
Sales Funnel and Affiliate Marketing – How to Grow Your Online Profits
A sales funnel and affiliate marketing is a very powerful and effective way to grow your online profits.
A sales funnel is basically a series of steps that take place after you engage your customer. Once you drive your potential customer to a landing page and they opt-in, giving you their name and e-mail address, the process starts.
You have to create a way to get people to your web page (articles, videos, ads) which is either a landing (squeeze) page or a sales page. You have something to give them of quality, usually a free gift and in return, they sign up to your email list.
You now have the ability to follow up with them using an autoresponder. This is a series of useful e-mails containing great content, tips, and advice on a regular basis.
You put solid offers in place along the way, either right after the opt-in, in your series of follow-ups or both. Also in the offers themselves, when people purchase, they are presented with what’s called a One Time Offer (OTO). This is presented as “one time only” so it has both urgency and scarcity which are both key buying triggers.
Depending on whether people buy or not they are then funneled to different follow-up email lists. Those that purchase are then “upsold” or offered more comprehensive higher priced products and services in future e-mails.
Those that opt-in to your list but don’t purchase are funneled to another list where you might e-mail them valuable content and free gifts for say 5 to 7 emails and then present another offer after you have made them more comfortable, interested and trusting.
All throughout the sales funnel, you are adding value and advice and continuing to offer higher value higher priced offers and other complimentary affiliate products and relevant add on products.
Examples of higher value offers could include video courses, audio courses, memberships and eventually coaching seminars.
The biggest challenge is to attract interested people to your email list. Once they are opt-in then you would place them in a well-organized sales funnel and continue to give them help, solutions, and fill their needs forever.
Affiliate Marketing and Sales Funnel Tips
Affiliate marketing can grow pretty fast your income if you set your business up correctly.
You need to know how to create an effective affiliate marketing plan so you know exactly what to do and what not to do.
Affiliate marketing companies are in business to make money. That’s business! They do this in two ways. First, they have their affiliates who are promoting and selling their products. So, everyone wins because the company is earning their profit and the affiliate is getting their commission check.
The second way that affiliate marketing companies earn money that is a bit deceptive and you need to be careful. These companies will promote their tools that you can use to build your business. They will offer sales pages, capture pages, and even autoresponders.
In reality, 95% of those companies are having your prospects go into their database building their email lists. Sure you end up with a commission check but it is also the largest reason why many affiliate marketers fail online.
The company will continue to market to the other 98 people who did not buy the product. Many affiliate companies no longer have an obligation to you and you just lost the most important part of your business, your list of prospects.
By building your own blog first that is completely search engine optimized, you are able to quickly generate hundreds of leads to your list where you can then decide which affiliate marketing company to promote.
It’s very important to have control of your business and created multiple streams of income instead of being under the control of one company.
Getting tons of traffic to your blog is actually quite simple. Here is just one of the many strategies you can use to generate endless leads that are coming in every day:
• Once you create a blog post you take the exact URL of that blog post over to Facebook, Twitter, and LinkedIn. This one strategy brings in at least 5-10 leads or more per day
• With these social media sites, you are able to join many groups within your niche. Simply type your niche into their search bar and you will find plenty. Join at least 25-50 groups.
Also, you can use and other popular social media sites. Like Pinterest and Instagram.
• Be sure you have a relevant image within your blog post as sites will pull that image up for marketing.
• Your title, image, and description will all be filled in automatically making this extremely simple. Now you can type one strong sentence in the comment box and click share.
• If you repeat this process into 25 groups each day with social media platforms you will create a lot of leads for your blog and affiliate product as well as getting strong backlinks to your blog which will bring in free traffic from Google.
Here are the tips you need to know and use.
• A professional marketing funnel
• A free gift to offer your prospects
• Professional autoresponders
• Capture pages
P.S. A Smart Solution for Your Online Business (Free Sales Funnel)
A smarter way of making money online (duplicate and profit)
There are so many ways to make money online in 2019…
And one of the proven and popular ways is through affiliate marketing.
And when you combine it with an AFFILIATE FUNNEL, you can start making money online on auto-pilot.
Not only a Super Affiliate is giving away a free online workshop, but he is also giving his proven “done-for-you” webpage and funnel for you to start making money online as fast as possible!
Online Sales Funnel: The Tips You Need To Know To Increase Your Sales
If you know the tips and tricks about marketing online then you know the term “the money is in the list”. And you know that statement is true.
If you learn how to drive traffic and get leads, then you can build your own email list.
But how can you create sales and commission from your list?
There are many ways you can profit even from a small list. The best way is to have a good sales funnel.
Here are the tips you need to know about sales funnel.
1. Lead Magnet.
In order to increase your opt-in rate, you’re going to want to have a Lead Magnet. In other words, you’re giving away something for free to your website visitors in exchange for their email.
A good Lead Magnet can be a free video, a free MP3, a free report, a PDF download, a free webinar, etc. Basically, it could be anything that your target audience would be interested in.
For example, if your target market is Network Marketers, you could give away a free video (or video series) that teaches how to sponsor more people.
They key is your Lead Magnet has to be relevant to your target audience so that you have subscribers that are actually interested in what it is your offering.
Keep in mind that you may have to test two or three different Lead Magnets to see which converts the best. Sometimes your second or third Lead Magnet will work better than your first one.
2. Inexpensive Offer – Discover the Buyers
This is a product or service you offer to your list that is relatively inexpensive. It could be a report, or a download, or a webinar. Or it could even be an affiliate product or digital product that you’re promoting. The key is that the price point has to be small.
Maybe is a $7 Report. Maybe it’s a paid webinar you do for your list for $17 or $27. Or maybe it’s an eBook that you’re selling that costs $30. The idea is that it is very affordable and filled with value.
The purpose of your inexpensive offer is not to make a profit. The purpose is to simply identify who are the buyers on your list. If you’re advanced, you might want to segment the buyers on your list, so you could market to them accordingly.
As an entrepreneur, you need to keep the bigger picture in mind. It’s OK to not turn a profit from your offer because you’ll make money later when you start promoting your Core Product.
3. Core Product.
Your Core Product is the main thing you’re selling. It could be a product you created. It could be a product you’re an affiliate for. It could be a monthly subscription to a service. Or it may even be your Network Marketing Opportunity.
Selling your Core Product is where you’ll start to turn a profit and really start to build your business and income. You can start to do your own webinars to sell your core product.
Webinars are a very effective and popular tip to increase your sales. You could engage your prospects and even do a Q&A session if need be.
It’s important to know that your Core Product will require several exposures until people start buying or joining. It takes about 7-10 exposures to your offer until people take action so just be consistent and keep providing value.
4. The Profit Maximizer – High Ticket Program
This is where the top marketers start to separate themselves from the small players. A Profit Maximizer is essentially a High Ticket program or product you offer your list.
Typically, it something that can generate $1000, $3000, or $5,000 commissions.
Now, why is a Profit Maximizer critical to your business? Because it gives you a much bigger budget to do paid traffic. Make no mistake about it, if you want to get big you’ll have to do paid traffic at some point.
If you’re able to make $1000 or $3000 for making a High Ticket sale, you could turn around and put that money into traffic. This is the secret of how the big online marketers scale their business.
Keep in mind, that you will not make a ton of sales with your Profit Maximizer. With one High Ticket sale, you can make more than you’d make making 10 or 20 sales with your Core Product.
It’s not that hard to sell High Ticket products online. Sure it’s going to require more effort than making a smaller scale… but it won’t be much harder.
Another tip that will help you get more High Ticket sales is getting on the phone with people. For example, you could let people schedule a phone meeting or Skype chat with you in your emails.
Then once you’re on the phone, you could answer questions they may have. They know that you are a real person and you gain their trust easier. Many people won’t spend money unless they could get on the phone with you.
Effective Sales Funnel
A sales funnel can either make or break your sales process because it has the power to change your prospect’s perception of the service or product in question.
It can influence how your prospects feel (Create Emotions) about a product or service to the point that they feel they simply need it. On the other hand, a weak sales funnel cannot impress the prospects and they simply losing interest halfway and abandoning the entire process.
A sales funnel involves a series of processes, it’s imperative that you eliminate any weak links in the process. And here are some tips to help you do just that:
Generate Interest
The key here is to generate and maintain their interest in you, your product or service. Without interest, then there is no reason for them to follow you or to listen to what you have to say. By being interesting, they will follow and listen because they Want to.
Being unique in a good way is also a great way to be interesting. Become unique by offering what your competitors are not or presenting your business in such a way that it makes it attractive and memorable.
It’s also pretty effective to throw a funny line or a joke here and there from time to time as everyone appreciates good humor at the appropriate time and place of course.
Adopt a tone and approach that are different from competitors in your industry or niche. Give them interesting things and they will definitely stay interested in you.
The goal here is to be interesting enough for them to stay with you for the entire sales funnel process and even beyond.
Make Them Feel Special – Personalization Marketing
Remember the feeling when someone actually made you feel very special? Who doesn’t like that feeling of being special? If you can do the same for your potential prospects, it’s certainly going to increase their interest.
You cannot treat your potential prospects like a common audience. You need to create a more personal level and you also have to make sure that they know it too.
A great way to create a good first impression and to instantly make them click with you is to offer them something that they can immediately relate to. Something that they are familiar with.
The best way to do this is to understand them, and when you understand them, you will know their desires, wants and needs, and at the same time, you can offer solutions to their problems.
People are always searching for solutions to their problems. If you have the solution to their problems, then they will like and trust you.
Make them feel special, give them solutions, value, and help, and they will be much more appreciative and valuable customers in the long run.
Creating The Need
Your prospects will not purchase anything when they don’t feel like they need it (or want it). The good news is that you can create that need.
It’s all in the mind. If you can create emotions in your prospects minds about your product or service, then you can create the need to buy it.
Emotions are a very powerful tool in marketing but your claims, of course, must be true, and it has to be related and logical, to whatever it is that you are marketing or promoting.
Create Urgency
Sometimes they feel that they may not need the product or service at the current time. So creating a sense of urgencies such as limited-time discounts or limited-number of slots or products left will create a sense of urgency that compels them the “need” to take action now to take advantage of the current offer before it is too late.
Exceed The Expectations
Everyone wants to have the best experience when doing business with someone. if you can be the best in every aspect of your business when it comes to dealing with your customers, then you are going to exceed their expectations, and that is going to make a very lasting impression.
You should already be treating them like your valuable customers, even if they haven’t even decided to buy yet. Because sometimes, great customer service is an effective reason for a potential prospect to be convinced to buy.
Always make it easy for them to contact you. In fact, encourage them to do so. Furthermore, offer them plenty of options that they can use to contact you in addition to the regular phone and e-mail contact.
Options include services such as Skype and also IM. Remember to answer any of their questions and queries promptly and professionally. The selling process begins long before the product is even sold.
Free Trial – Free Sample
Everyone loves free stuff. So what’s the best way to back up your claims of your remarkable product or service by letting your prospects to actually try it out for free!
Action speaks louder than words and when they can get a sample of it, they can experience it themselves. If it meets or even exceeds their expectations or is truly satisfied and happy with the product or service they will definitely pay for it.
If it’s a monthly service, letting them try it out early on, there will be a higher chance that they will subscribe to an annual subscription. If it’s a product, there is a high chance that they will buy it.
These are some of the more powerful tips on how to create a successful and effective sales funnel
P.S. A Smart Solution for Your Online Business (Free Sales Funnel)
A smarter way of making money online (duplicate and profit)
There are so many ways to make money online in 2019…
And one of the proven and popular ways is through affiliate marketing.
And when you combine it with an AFFILIATE FUNNEL, you can start making money online on auto-pilot.
Not only a Super Affiliate is giving away a free online workshop, but he is also giving his proven “done-for-you” webpage and funnel for you to start making money online as fast as possible!
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