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Online Business: Why You Need Fresh Content and SEO Techniques

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Online Business: Why You Need Fresh Content and SEO Techniques
If you want to build a successful online business, you need to create quality, fresh, content and effective SEO. So, what is content? Content is a message conveyed in different forms of communication.

 

If you want to build a successful online business, you need to create quality, fresh, content and effective SEO. So, what is content? Content is a message conveyed in different forms of communication. Content appears in the form of articles, infographics, videos, and blogs that are meant to entice and educate your customers and attract new visitors.

For online business owners who are new to creating great content, here are some tips.

1. Research

Read books and publications about your industry. Research your competitors’ websites and learn from their content. Find out what they’re not telling their customers. Don’t simply sell to your customers. Recognize what their needs are and provide solutions to their problems. Ask questions. Give them information, help, and value.

2. Attractive Headlines

When people get online, they normally only scan websites. You’ve got seconds to get and keep their attention on your website. The headline should be edgy sharp and honest. The headline should attract your readers and increase their curiosity

3. Conferences and Networking Events

Reading books and publications are a great start, but you do have to attend events hosted by people in your industry with decades of experience. If you are in business, you will remain a student. These events are helpful because you will be able to meet customers, but you will also be able to generate ideas for videos and articles for your website.

4. Social Media

Social Media is a great way to reach millions of people in the most cost-efficient way. Utilizing social media can be helpful if you have a strategy in your approach. Join online communities in your industry. Select two strong social media platforms and learn how to utilize them.

If you have too many platforms, it becomes difficult to maintain a dialogue with readers. Give free offers and giveaways to your customers. Engage with your customers by asking them what content they want to see.

5. Audio and Video Content

Audio content is in the form of radio and podcasting. By using tools like SoundCloud, you can create your podcast. It is a more intimate way to communicate on a small platform. You can invite guests on your podcast as well.

The video is a very effective way to reach more people. A popular video platform is YouTube. The downside to video is you will open yourself to positive and negative feedback whether it is warranted or not.

Keep in mind, content must be updated on a regular basis. As your business and industry changes, there will always be new subjects to write about. If you are passionate about your business, research every day for interesting ideas to write about, and never, never give up!

Targeted Traffic and SEO

There are many webmasters who will tell you about various SEO techniques to bring targeted traffic to your site. But you are finally left clueless when nobody clicks on your ads. All these things will disappoint a blogger and make him search for other solutions.

It is true that bringing targeted traffic to your site is not so easy as you think. But, it is also not true that bringing targeted traffic to your site is completely difficult. You need to follow one technique at a time.

The first step that you should undertake is to do on-page optimization. There are many tutorials which will guide you through the process.

First and foremost use keyword density formula. The keyword density of five percent is ideal and will help you boost the site traffic a lot further than where it presently stands.

Once you get to know an ideal keyword density which best brings targeted traffic to your site consider giving your visitors that targeted content and advertisements that they are searching for. Doing this you will be helping the visitors of your site.

Now consider building a few links to your site. It is possible that Googlebot will follow the link associated with the story and arrive on your site searching for the same. A Googlebot is also like a targeted visitor to your site.

So get friendly with it and allow it to help you by helping it to find your site every-time you update anything new on it. A few submissions to article directories will also help you to pull some quick traffic through the link embedded below your post.

Writing a lot of targeted content has also helped many webmasters to pull targeted visitors to their sites. Use powerful strategies to dominate the search engine. Do not spam the search engine under any conditions.

Google loves fresh links and fresh targeted content: give them to it.

P.S.

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Do You Want Leads For Your Business? Fresh Leads Versus Aged Leads

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Do You Want Leads For Your Business? Fresh Leads Versus Aged Leads

You are excited! You just started up your networking business and you are ready to launch your business to the world by purchasing a list of leads of people that are hopefully just as excited about a life without financial woes and time freedom as you are and then it hits you… $4.00 a lead. Ouch!

You quickly calculate that it will cost you $400 to hopefully be able to talk to 100 people about your business. Ouch again!

Are these $4.00 leads worth the price? This is where the age-old debate of quality versus quantity begins.

Any industry veteran will tell you, the secret to being successful in networking is not selling people on your opportunity, rather it is sorting through enough people to find those right people for your opportunity. It is quite simple really. The more people you talk to, the more people you will find that are right for your business.

This is especially important when you are first starting out. It takes time, practice, and patience to earn the confidence that will be necessary to increase the number of people that are attracted to you.

Yes, I said attracted to you. Most often a prospect will be willing to join your company because they have connected with you and feel that you are the one that can help them become successful.

However, unless you are natural born leader with an instant knack for the phone, you might have to stumble through a few hundred calls before you get enough practice with your script to come across as confident and comfortable.

So what is the solution? Most likely, these same leads that are being sold for $4.00 as a live lead or phone interviewed lead will be sold again as an aged lead for a fraction of the cost. If you look around you’ll see them called aged leads, 7-14 day old, etc. Yes they have been contacted once, twice, or more, before you receive them, however for the fraction of the cost they can fit into anyone’s budget.

There are two main things you need to keep in mind:
1) Not every opportunity is right for everyone.
2) Not everyone is as charming as you!

Even if other people have called these leads before you, the opportunities they are representing may not have been a right fit for them. Or perhaps they may not have felt comfortable with the other people. When you first chose the company you are with now, did you look around first to see what your options were before joining? Most prospects will often want to evaluate different opportunities before making their life changing decision.

So are $4.00 leads worth it? Absolutely! But only after you are ready for them, so you can make the best of them.

But until then, why not start off with a lead that began as a high quality or premium lead that is aged slightly so that you can purchase substantially more. Remember, it’s about finding quality people, and the more people you talk to, the more quickly you will find them. The right people will be receptive to you, whether they filled out a form today, or a week ago.

As you get more experience and practice. Start combining the higher quality or fresher leads with your aged leads to experience both. You will figure out what balance of leads will work best for you and your budget.

Parting Tip: As you get better, your leads will get better, regardless of the age or quality of the lead.

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