It’s very important to know how to rank your videos on the first page of Google. The majority of online users are searching only the results of the first page. So
you need to upload your video, explainer, marketing or tutorial, on YouTube.

YouTube gets more than one billion unique users a month: that’s a great opportunity to promote your business and increase traffic and sales.

When you upload your video to YouTube, don’t forget to make sure that it is optimized for search. Search engine optimization (SEO) is the process of doing all of the right things to make sure the search engines can find, understand and index your content.

Here are 4 tips on how to rank your videos on the first page of Google

1. Content Is King

The best tip is to focus on content. Videos that aren’t worth watching won’t rank very well because no one will watch the video all the way through, share it, like it, comment on it or subscribe to your channel. Total video views may be the most important factor in achieving first page results.

High-quality content is content that gets views and gives people a reason to share it. The more traffic and social signals a video generates, the higher that video will rank in Google’s search results. Also, creating high-quality content means that it’s more likely to get shared by other social media users and website owners.

2. Titles and Tags

Search engine rankings are primarily decided by text-based variables. Write great video titles, research and tag your video with the correct keywords and write a compelling description.

Google can index and understand the text associated with your videos. Creating a compelling, keyword-rich title is the most important factor in getting a video ranked, but tags also are very important.

If you don’t tag your YouTube video, then it won’t rank well – it’s that simple. Because tags make videos more discoverable, they relate directly to a video’s search engine ranking.

Some have suggested that the video’s description on YouTube may be more important than the video itself when strictly speaking about search engine optimization.

3. Closed Captions

If there is dialogue or text-based animation in your video you must upload a closed caption file to your video. Search engines CAN and DO index the closed captioning files you can upload to YouTube with your video.

Videos with captions rank higher because they make video content more accessible to the hearing impaired, viewers who speak a language different than the dialogue in the video and those viewers who are in an environment in which they cannot hear the audio track of the videos they’re watching.

Optional closed captioning probably provides a better overall user experience.

4. Views and “Watch Time”

Bounce rates greatly affect a website’s search engine rankings, but YouTube has their own version of this variable. YouTube utilizes this metric by prioritizing videos that lead to longer viewing sessions over those that receive more clicks.

When users stay longer, your video’s search engine ranking improves. More watch time means more money for Youtube!

You can increase your watch time by creating quality content that is relevant to the title and it liked and shared.

You make videos discoverable by properly tagging the video, writing a detailed video description and captioning your videos. You can also include video annotations and calls to action that keep them on YouTube, like linking to another video in a series that you’ve posted.

These are a few simple tips you need to use to improve your video’s YouTube and search engine rankings. Creating great videos is important but keep in mind that all text you create online has the capability of being spidered and indexed by Google, too.

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