Tag Archives: famous

Search Engine Optimization And The Famous “Gurus”

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The Gurus I am talking about are those that do nothing else. They do not contribute to the overall quality of the web by building websites that have content people want to see. They dont actually….

People do not change just because they are on the web. They are still the same people they were before the Internet became a popular phenomenon. Some are arrogant. Some are nice. Others are modest. The list of traits is the same for people everywhere.

The SEO Gurus or Webmaster Gurus are a big problem for the internet users. You must avoid them and their opinion!!

These are the guys, and in some instances gals, that really believe in their mind that they above all others believe they know everything there is to know about the web and if you ever disagree with them, then you must just be stupid.

They lurk in webmaster forums and give everyone advice they themselves never use or follow. They are not millionaires and few are even modestly successful at anything on the web besides telling other website owners what to do.

They build websites that give more advice. They write articles. There is nothing wrong with giving out advice. There is nothing wrong with participating in forums. There is nothing wrong with writing articles.

The Gurus I am talking about are those that do nothing else. They do not contribute to the overall quality of the web by building websites that have content people want to see. They dont actually run a business, but like to tell others how they should be running theirs.

They make all of their money by charging you to help you run your business. They sell ebooks about how to run an online business, but do not have one themselves, except for selling you their ebook.

They charge you for search engine optimization. I am not saying that there is absolutely no need for search engine optimization. I am telling you that the Gurus simply put way too much emphasis on things like alt tags, metatags, filenames, keyword density percentages, and other things that make them sound smarter than everyone else who doesnt know exactly how to do those things.

However, all of the information you need is out there on the Internet for free. You too can be a search engine optimization Guru. Spend about two days reading all the free information available about search engine optimization and you will probably have your own ebook for sale tomorrow.

Yes, I said two days. That is all that subject is worth in my honest opinion. You build your website, include keywords in your text without spamming them, use a few words in your alt tags if you want, ignore metatags altogether or limit it to title, keywords and description metatags, and youre done with that.

You want to really optimize your website for the search engines? Promotion is the key. Getting link popularity, writing articles, adding content to update your website regularly, commenting on forums and blogs about things related to your website, writing articles, those are the things that will help you be successful on the web.

The next time you see one of these search engine optimization gurus posting in a forum, ask them what else they do besides giving advice to other people. Ask them if they have any websites that are about anything else besides giving advice to others about how to run their business or sell their products and services.

Ask them if they have any business websites that sell products and services like your own. If they say yes, ask for links. Check the PR on their business websites. If they do not have better PR than you for websites that sell products other than search engine optimization Guru drivel, then should you really be listening to them?

In general, they want you to believe it takes a specific talent to understand how search engines work and how to build websites that are properly optimized for the search engines. They want you to believe that you should constantly be optimizing that one website for each little change that google or other search engines make.

Spend your time promoting your website. I tell all my clients, spend 30% of your time and money to build your website and 70% on promoting it when they are first starting out. After the website is built, I tell them to spend 10% of their time optimizing their website, and by that I mean adding content to it, and 90% of their time promoting their website.

If you wanted a magic formula, there it is. It is hard work. There are no magic pills or shortcuts. Promotion is the key. Search Engine Optimization Gurus are the dinosaurs of the Internet. You don’t need them. The only thing you need is hard work!!

What is The Famous Viral Marketing and How to Use it Online

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What is The Famous Viral Marketing and How to Use it Online

The Internet has change the way of living. It has also affected how we do certain things including business tasks. Marketing has gone a long way and it is not being revolutionized by the Internet.

Internet viral marketing is a cost effective way to be able to reach a targeted audience and efficiently convey one’s marketing message. Viral marketing outside the context of the Internet is usually connected with spreading a message through word-of-mouth.

Internet viral marketing is similar to a virus. Viruses are notorious for being easily spread. This is the concept behind Internet viral marketing. Viruses, if not contained, can strike an epidemic. Internet viral marketing behaves like viruses, it aims at spreading a marketing message to people through other people.

The mere dynamism of the Internet makes it possible for viral marketing to do its job quite effectively. In the world of the Internet, viral marketing can be done in many ways. The whole structure of the Internet has been a tool which has been used by many to be able to make a statement or advertise a product.

Using Internet viral marketing, or viral marketing in general is one of the best way of marketing a certain product or service.

Here are some reasons why viral marketing is the best way to market:

-It’s free!

This is probably the best reason why viral marketing is the best way to market. There are many ways to market a product or a service. You can utilize some of the old-school techniques such as the use of print media (banners, posters, flyers) or audio-visual tools. There is not much argument about the effectiveness of these methods, given the assumption that they are done with careful preparation and planning. However, these things cost money, a lot of money.

Viral marketing is a free way of spreading a marketing message. You can argue that it is not totally free (as claimed). However, the only costs for Internet viral marketing are the costs associated with Internet connection and some minor tools for getting on track. You can also do an economic valuation of the time spent for viral marketing, but every other marketing technique consumes time.

-Availability of techniques

There are many ways of doing viral marketing, especially through the Internet. Literally, there are hundred different ways of spreading a marketing message through the web. The most popular way is to use affiliate programs.

Affiliate programs gives incentives for webmasters to put up banners. The webmasters earn some profit whenever the banner is clicked by the visitors. You can also look into the option of giving away free stuff to other people to get their attention and be agents of the viral marketing endeavor. You can give away free web space, free articles, free newsletters, free software, free graphics, etc.

This is the concept which was employed the developers of hotmail. If one can remember, hotmail became a craze when it was launched. People who signed up for the free email literally became marketing agents for hotmail. They carried the marketing message which was simply embedded into their email addresses.

-Impact of viral marketing

Viral marketing, if done properly, will not only convey a marketing message, it will let the message stick to people’s minds. Creativeness comes into play when using viral marketing as a strategy. Everything starts with a bright idea and this idea is then put into operation with careful planning and execution.

Viral marketing is the way to go in these modern times of marketing. It is a very cost effective and efficient way of conveying a marketing message towards a target audience.