With employees in the United States quitting their jobs voluntarily at a rate 25 percent higher from December 2019-May 2022 compared to pre-pandemic levels, employers and some entire industries are scrambling to fill the substantial gaps being left behind.
Research in Australia, Canada, India, Singapore, the United Kingdom, and the United States by McKinsey & Company reveals that of employees that chose to quit their jobs from April 2020 to April 2022, 65 percent did not so far return to the same industry.
As this infographic shows, the survey also revealed the most common reasons cited by that handing in their notice. At the top of the list are the classics: “Lack of career development/advancement” and “inadequate compensation”.
The importance of a good boss is also highlighted, however, with the third most common response being uncaring or uninspiring leaders.
A quarter of respondents said that a lack of workplace flexibility was also a factor – an issue acknowledged with varying degrees of enthusiasm and success since swathes of the global workforce realized that working from home was also possible during the lockdown.
Digital Marketing: 5 New Trends for The Post-Pandemic Era
The post-pandemic era will change businesses and digital marketing strategies. So marketers need to know the new trends.
Digital Marketing: 5 Trends for The Post-Pandemic Era
Marketers have to become more innovative, reach new target audiences, and change the traditional marketing strategies.
Marketers and business owners can prepare for these changes by first identifying trends in today’s digital landscape.
Here are some new trends that will transform digital marketing in the post-pandemic era.
1. AI and Business Growth – Artificial Intelligence Effect
Many marketers and experts already know that AI is the technology of the future. Many industries are using AI to achieve higher productivity levels, and improve business strategies.
Marketers already leverage customer data to target different segments and reach broader audiences.
AI can truly transform a business. So businesses need to implement AI to remain competitive in a saturated market.
2. E-commerce and Online Shopping
Because of the pandemic, many people were forced to stay in their homes. People spent more time working from home as offices closed and businesses too.
Many businesses that will reopen in the post-pandemic era decided to use e-commerce platforms.
With more people shopping online, it’s no wonder e-commerce has grown in popularity.
Stats show that e-commerce will grow to 5.4 trillion by 2022.
Marketers should know this trend and also shopping online means that e-commerce will keep growing.
3. Green Economy – Top Priority
These days more companies are using green economy tips and techniques. Today’s consumers are keen on being environmentally conscious.
Marketers must keep this in mind when creating marketing strategies or providing content to potential clients.
Many consumers have decided only to shop sustainably (whether buying clothes or cleaning products). Marketers and businesses should use this ongoing trend to stay ahead of their competitors.
4. Influencer Marketing
With the growing popularity of TikTok and Instagram, it’s no surprise that influencer marketing will continue to grow and influence people worldwide.
Collaboration with an online influencer to promote products or services it’s the heart of influencer marketing.
Influencers have the power to impact consumer buying behavior and purchasing decisions.
Marketers should use influencers in their marketing strategies to increase sales.
5. Personalized Customer Experiences
Every digital marketing professional knows how vital is personalization. Customers demand a personalized experience on the journey from start to finish.
It’s common to see personalized ads across the internet when simply browsing, and this trend will continue to grow.
Stats show that personalized content can generate repeat purchases from almost 44% of consumers.
By introducing personalized marketing to potential customers, it’s more likely that they’ll become repeat customers.
Last Tip
The pandemic has changed daily life and forced businesses and marketers to change their digital marketing strategies to meet consumer expectations.
The future looks bright for digital marketing as more buying behavior moves online.
So it’s important to keep these trends in mind for 2022
Pro Tip
Social Media Marketing and SEO
How To Improve Your Social Media Marketing and SEO
The world have entered into the new era of mobility. Mobile phones and applications has risen in the last couple of years throughout the world and leading to more and more adoption of these mobile gadgets in the upcoming years. This implies that about more than six out of ten individuals in the whole world will own a mobile devices. More of these gadgets are becoming smarter, with ability to connect to the internet.
As mobile is continuously developing, more and more of the organizations and businesses are attempting to guarantee that their brand is mobile friendly. Sometimes this is fundamental such as designing a responsive website that works on multiple devices to something more costly like creating an application that users can download onto their mobile phones. Many brands comprehend the development opportunity that mobile is giving them to achieve their desired audience and are busy providing opportunities for the application developers.
The smart market has been developing and advancing quickly and proves that it will never stop growing. Given the right change, choosing the right mobile OS might appear to be a bit difficult yet after correct research most users can find the one which is the best fit for them. Despite the fact that iOS and Android aren’t the main two players in the mobile space, regardless, they are the two most dominant in the market.
Android right now has the largest worldwide platform share, with a specific renown in lower income areas and developing countries. Relatively, iOS users normally have advanced education levels, higher earnings and spend more money on each application.
At the point when comparing Google and Apple’s application stores is that most popular applications are accessible for both the platforms. There are various reasons to create an application, your existing business might have a marketing or practical need, you might have a thought that could turn into a new business, or you simply have a great thought for something small that could earn some money.
Both systems function are comparable that they easily encourage the installation of applications that perform the desired functions. Both utilize very gestures conventions for device operation. Both have comparative same navigation structures and user interfaces, when compared to one another. Minor contrasts do exist and some of those differences are simply nonessential.
![Why People Are Quitting Their Jobs - Statista [Infographic]](https://www.bestprofitsonline.com/myblog/wp-content/uploads/2022/07/1-Why-People-Are-Quitting-Their-Jobs-Statista.png)
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