The power of your employees should be a consideration for all brands – employee-posted content not only generates more reach and response, but its also seen as more authentic, and therefore, more likely to inspire action. (and Sales)

Really, you only need to think about your own social media behaviors in this regard. Are you more likely to stop and read a post from a brand, or someone you know who works for that company?

Here is a collection of stats and insights which highlight the benefits of employee advocacy for boosting your digital marketing efforts.

LinkedIn’s most recent stats show that it now has more than 600 million members which do not directly equate to active users.

Whether you’re looking to grow your business profile or expand your personal network, LinkedIn is a great platform to use. When used well, LinkedIn can help you raise brand awareness and boost traffic to your business.

But, unfortunately, most people are using LinkedIn wrong. Simply copy and pasting your latest blog posts for promotion is not the way to generate engagement, leads, or sales.

Why LinkedIn Engagement is Valuable

LinkedIn is the most popular professional social networking site out there, which means if you have a B2B business, or cater to other professionals in a specific industry, it could be the ideal platform for growing your business.

In the past, LinkedIn was often discounted as a worthwhile platform due to a lack of active users – for example, in 2017, when LinkedIn hit 500 million members, data showed that only 50% of them were active at least monthly, and that was actually a significant improvement over past years’ activity levels.

In 2018, however, LinkedIn made significant changes to both the user experience on its platform and its algorithm, and those have led to significant spikes in user activity.

In November 2018 LinkedIn had reached 590 million members: an 18% increase from the year before. LinkedIn also reported that this number is continuing to grow at a rate of more than two new members per second.

LinkedIn Tips

Make sure you maximize your profile page content for search results, focus on engaging messaging for viewers to encourage connections and don’t be afraid to seek out endorsements and recommendations to help you establish yourself as a thought leader.

Post consistent and valuable content at least once per day to actively engage your audience, focus on text posts, with hashtags and no external links, but be sure to mix in native videos as well.

Join groups and interact with others to create value and experience reciprocity – and don’t forget to grow your connections and authentically mention influencers.