Color Psychology: Marketing and Emotions – How to Increase Your Sales [Infographic]
The colors you use in your business or brand can generate feelings and emotions in your target audience and customers.
Color Psychology: Marketing and Emotions
So, before you decide on which colors to use on your website or in your social content, think about what they’re saying to your audience, and how your potential customers may react to them.
Color psychology is an effective marketing technique to influence people and generate pleasant emotions in your target audience.
With the right colors, you can attract more interested people to your website and increase sales.
Very simple but effective.
Pro-Tip
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During the Christmas holidays, music and Christmas songs are popular worldwide. From traditional holiday carols or songs to instrumental versions and related movie themes, music is a part of the holiday season celebrations.
The music of Christmas has an important role and during the holiday season other forms of popular music temporarily disappear from radios, background music heard in stores, public transportation systems and other public venues.
The Christmas music creates positive emotions and a celebration mood to the people. Also, its a very effective marketing tool for more sales.
The Popular Christmas Music
Christmas music has been adapted by musical artists and performers who re-record classic types of music with their own personal style. Perhaps a reason for adaptations of popular Christmas music is that most other genres of popular music are not commonly broadcast or played during the holiday season, so pop, rock, and other genre musicians perform their own versions of Xmas music to keep up their own “air time” and popularity with the general public.
Popular, contemporary musicians also be want to take advantage of Christmas music’s popularity. It is now a regular trend for popular music performers to release new Christmas holiday music albums during the season.
Variety is the spice of life, as they say, which typically means that there are new editions of classical or traditional and popular renditions of Xmas music each holiday season.
Christmas music is used to create a holiday mood. Seasonal music helps to promote the holiday feeling or spirit that pervades everywhere and almost everyone. Each of us has our own Christmas holiday favorites when it comes to music.
Some like traditional holiday carols. Others like the instrumental versions of holiday music, while there are those who look forward to new releases of holiday favorites my music artists each year. Christmas songs and carols often bring back special memories of past holiday seasons.
Popular Christmas Songs
A popular Christmas song is “White Christmas” (both Bing Crosby and Frank Sinatra had popular versions) which strangely, is popular even in tropical climates like those in Latin America, where people dream of a “white Christmas” even though it never snows where they live.
Also, there are many popular Christmas songs from bands and artists like U2, Chris Rea, George Michael, Mariah Carey, etc. By the way, all the music artists want to create a big Christmas hit!
Nat King Cole
One popular music favorite of note is jazz pianist and pop singer Nat King Cole. He was a top-rated musician of the 1940s, 50s and early 1960s. Although not categorized as holiday music per se, it has become a holiday music tradition in many countries, even non-English speaking ones.
Relax and enjoy the music of the Christmas holiday season. You’ll hear these songs only during this special time of the year.
Smile, dance and celebrate! Give Hugs and Forgive! That’s Christmas!
The 7 secrets they don’t Tell You. The truth leaves a really bad taste. They want your money and they selling dreams and emotions. They know that people buying with emotions not logic. Simply marketing principles. If you know the secrets you will buy only real valuable products or services!
1. You Will Not be making money tomorrow, or next week
The products you will be promoting as a successful affiliate marketer Must All Come with a Back Door, kind of like a safety net in the form of a 100% No Questions Asked 60 Day Money back Guarantee. So even if you had a sale tomorrow, you still need to honor the 60 day waiting period before the Product Vendor will release your commissions.
2. Fairy Tales. The Sport Cars and Yachts with Island Condos
There are professional affiliate marketers earning Thousands of dollars per day, after like 10 years of exceptionally hard work and research. These guys literally worked almost 24/7, because most of them still had a day job when they got started. They sacrificed the needed time. They spent their money, fuelled by the fascination of the long term goal of Financial Freedom and they refused to give up!
Rule Of Life – What you put in is what you get out. No Work No Money
3. There are many thousands of Affiliate marketers competing With You.
ClickBank Alone have close on 200,000 Affiliates and each one of them is trying to earn a commission. So the chances of you shining as a Professional is slim to none. If you want to stand out, your Best tool Is your Content, and you will not have that unless you have tested the product you wish to promote. So yes, you Will Spend Money if you want to Make Money.
4. Traffic
Those traffic Packages, with Zero ROI (Return on Investment), are useless! The chances of you generating actual Sales Online with that is slim to none at best. Yes, with bounce rates as high as 90% there is no interest from that Visitor.
Now a bounce rate is basically an indication of how many “Visitors” just opened your URL, and left which is completely pointless. No interest No Money!
The shocker is that the Majority of Successful Affiliate Marketers do Not Pay a Cent for Traffic! Because they all have their own Blogs, Websites, eBooks, Products, Articles, Groups, Pages, Social Profiles and a Vault of Information. Yes, THAT’S how much work Online Success Is.
5. The Awesome 24/7 Holiday.
There Is NO Magic Button that will turn your PC, laptop or smartphone into a money spitting ATM! If your 9 – 5 job is getting the better of you, then you seriously need to reconsider your strategy. You are going to be working harder than you ever have in any job or position you hold in any company.
6. Social Media
All those Social Profiles you have with the Thousands of Followers and Friends, from whom you never receive anything but sales pitches. How many of your Friends, Followers and Community Members are in fact targeted to your Profitable Niche?
What’s your Profitable Niche? Your Profitable Niche is where your actual starting point should be. Not your own Blog, or Website and even your Email List because everything you do online must be targeted.
7. Learn and Research
Accept the fact that your Primary Focus is learning. NOT EARNING, Learning as much as you possibly can about your Niche. It starts with Testing Your First Product, and consider it as Pure Learning where you expect nothing but progress (Not Perfection). Whatever system you decide to test, be sure that the training starts with Keyword Research.
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The buying behaviour of customers is connected their emotions. People buy with their emotions and then justify that decision with logic. Your website and online sales pages need to use the right words to stir up emotion in your readers.
There are 7 key types of emotional factors that make customers buy products and services. Once you understand these emotions, and then relate to your products and services in a way that makes your prospects feel those emotions, it will get them to take action. Use the key emotions the right way and you will increase your sales.
1. Anger
It might seem odd to want your potential customers to be angry. But, you can stimulate anger in your sales duplicate by making them angry about what is happening to them with regards to their problem. You can then focus the anger they feel toward the situation to drive them to buy your solutions.
2. Fear
Evoking fear gets results. There are a number of ways to stimulate feelings of fear. One of them is fear of missing out. Place emphasis on the risk of not buying your offer. For instance, the price is going to increase, or you’re only making it possible for 10 customers to buy the product or service.
3. Disgust
You want your audience to feel disgusted about the problem and not the solution. You can guide them toward your solution and the information you provide to lift the disgust and make a big difference in their lives.
4. Contempt and Controversy
Generally, this is reserved for political ads. Using contempt in your descriptions and marketing can cause some controversy. But, sometimes controversy can be a popular element that gets people talking.
5. Joy
When you sell joy, you’ll want to focus on the benefits of your products as much as you can. Focus on not only the product’s benefits now but also on the joy your buyer will feel later.
6. Sadness
You can use sadness in several ways. For example, this is used with fundraising for pets. They show you pictures of a lot of sad pets and then, of course, you have to get out your credit card to help those animals.You can use sadness by showing the sadness of people before they bought your product or used your service.
7. Surprise
It’s challenging to use surprise in copy-writing but surprise can get the attention of your audience, which will help keep them engaged. One way to surprise people is to deliver more on what you promised. By doing this, they’ll recommend you to others because it was something that they were not expecting.
It’s very important to give value and solutions to your customers. Treat them right because they are your business not the products or services you sell!!
P.S.
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Are you looking for ways to make your social media and blog content go viral? Want to understand the psychology behind why people share content online? The emotions your content needs to evoke in this infographic.
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