Tag Archives: emotional

What You Need to know About Success: Why Emotional Intelligence is Very Important

What You Need to know About Success: Why Emotional Intelligence is Very Important
What You Need to Know About Success: Why Emotional Intelligence is Very Important

Instead of just banking on intelligence and good grades to determine how far up the success ladder you can climb, there are quite a few other skills and traits that you can sharpen and enhance to get you there.

This infographic from Headway Capital says that there are 8 other factors apart from intelligence that can help you to success.

Many experts now believe that a person’s emotional intelligence (EQ) may be more important than their IQ and is certainly a better predictor of success, quality of relationships, and overall happiness.

Emotional intelligence is essential to building a balanced life.

If you think emotional intelligence is only important for those who always have to interact or communicate with people, think it again. Emotional intelligence is very important to a balanced life. It’s essential to basically every aspect of life.

Physical Health – The ability to take care of your body and especially to manage your stress, which has an incredible impact on your overall wellness, is heavily tied to your emotional intelligence.

Mental Well-Being – Emotional intelligence affects your attitude and outlook on life. It can also help to alleviate anxiety and avoid depression and mood swings. A high level of emotional intelligence directly correlates to a positive attitude and a happier outlook on life.

Relationships – By better understanding and managing your emotions, you are able to communicate your feelings in a more constructive way. You are also better able to understand and relate to those with whom you are in relationships. Understanding the needs, feelings, and responses of those we care about leads to stronger and more fulfilling relationships.

Conflict Resolution – When we can discern people’s emotions and empathize with their perspective, it’s much easier to resolve conflicts or possibly avoid them before they start. We are also better at negotiation due to the very nature of our ability to understand the needs and desires of others.

It’s easier to give people what they want if we can perceive what it is.

Success – Higher emotional intelligence helps us to be stronger internal motivators, which can reduce procrastination, increase self-confidence, and improve our ability to focus on a goal.

It also allows us to create better networks of support, overcome setbacks, and persevere with a more resilient outlook. Our ability to delay gratification and see the long-term directly affects our ability to succeed.

You can find comfort in knowing that 8 other traits — people skills, empathy, passion, a growth mindset, resilience, openness to new experiences, self-regulation, and conscientiousness — can get you there just the same. As to how, well, for that, you will need to check out the infographic and the sources to find out.

 

What You Need to Know About Success: Why Emotional Intelligence is Very Important
Emotional intelligence is essential to building a balanced life. Many experts believe that emotional intelligence (EQ) may be more important than their IQ and is certainly a better predictor of success, quality of relationships, and overall happiness.

Effective Emotional Marketing Tips You Need To Know

Effective Emotional Marketing Tips You Need To Know
Effective Emotional Marketing Tips You Need To Know

 

Every business owner needs to search for effective emotional marketing tips. This will ensure that your marketing efforts are always fresh and relevant. Here are some effective emotional marketing tips you need to know.

Emotions almost always win over logic.

In your marketing messages, whether they are print, online, video or other, appeal to the emotions of your audience. If you make your audience feel something, that feeling will certainly win the logic. It is much easier to evoke sentiments than it is to win an argument.

Invest more in your online marketing than in any other type of marketing.

The majority of people use the Internet to research and make decisions on their purchases. If you do not have a solid online presence, you do not exist for a large portion of your target audience.

Therefore, you need to make sure you have a great website; traffic is being sent to it, and you are working the leads you get from your online marketing. Effective online marketing takes time, commitment and consistency.

Dialogue with Clients – Fill their Needs

Find out what you are doing right and what you are doing wrong, as well as what you are not doing at all by having a dialogue with your clients. To do so, establish and maintain Twitter, Facebook, Pinterest, Instagram and LinkedIn accounts that you use regularly.

Create surveys, have a blog, visit industry forums, and more. Any time you have an opportunity to communicate with your clients and would-be clients, whether in person or virtually, do so.

That is where you will find the most valuable information about what exactly they want and how you can meet their needs better. This is one of the most valuable business marketing tips you can get.

Marketing Plan and Existing Customers.

Those who have already bought from you are very likely to do so again. Make sure that you have a marketing plan in place to stay in contact with existing customers and entice them to come back. It costs a lot less to retain a client than it does to get a new one.

Word of Mouth Promotion.

Word of mouth seems very much like an old-fashioned type but it’s very effective. Offer incentives for existing customers to refer you to their friends and family. With social media sites, it is easy to track who is being referred by whom. Make it worth the while for the referrer.

Logic and Emotional Marketing Tips: Combination of Success

As you know clients make their buying decisions based on emotions and then rationalize them using logic. Therefore, you must back up your emotional marketing with logic by pointing out all the logical reasons, i.e. benefits, your product offers that will give your potential buyers what they need.

Here are some tips about emotional marketing and logic.

– Compliment Your Clients

All the people love the compliments (Especially the women!) Compliment your clients and be kind, give value, help.

– Fill the Needs

Tell your potential customers how your product fulfills their needs, be very specific. Every time you use an emotional idea or catchphrase, back it up with the technical or logical reason why your product fills their needs or why your product it’s better than your competitors.

– No Hype, No Lie

Do not hype, people catch on fast to hype and lies vs. truth. If you “sell” lies pretty soon you will not have customers and business. Pretty Simple!

– Entertain

Try not to be boring, who wants to read too many technical terms without any fun explanation about what the term means?

– Be credible

This goes back to lying. You never need to lie to create your message and you should always act with the utmost integrity.

– Use Facts & Figures – Create Infographics

If you have numbers to back up your claims, use them. Seeing performance metrics in black and white, or a neat little pie chart is often all the logic a person needs to make a choice. Also, infographics are a very effective tool for your marketing plan.

Facts and figures about the needs you can fulfill for the potential client.

– Be persistent

Emotional Marketing like with most marketing works over time and not always instantly so keep engaging your potential clients.

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