Many affiliates fail in affiliate marketing because they prefer the lazy way. Limit their marketing strategies to placing referral links in their web sites, send emails or posting their links to other web pages. Doing any of these alone would not guarantee sales and money.
You have to put extra effort to promote your affiliate products and make yourself successful marketer ahead of the thousands of other affiliate marketers who are selling the same products online. There is actually no perfect sure way or formula in affiliate marketing; but using tried and tested ways to promote your affiliate products can be of great help.
You must try out the proven and successful techniques to see which work better for you. By the way you can “spy” the best marketers in your niche to see their methods or techniques.
Provide visitors of your website enough information about the product. Aside from your website design, the content of your web page counts a lot in capturing the interest of the visitor. Your web pages must contain objective articles on the product, such as product reviews. In your articles, state the products benefits and advantages over other brands of its kind. Take note, you are not selling but informing.
In addition, you exude an impression that you are an expert in the field since you are able to prove that the product and services you are offering really works as assured. Remember that your prospects are also conducting researches on their own so make sure you can back up every claim with facts and figures.
Next promotional strategy is through marketing banners. Make these banners attractive enough for visitors to click them. However, don’t overuse banners as they can make your site messy, too. Webmasters say users generally do not have negative remarks about banners. In fact, they appreciate that they can shop through the site they like and visit.
Others, find banner ads annoying, so limit your use of banner ads. Offering newsletters, which guests of your site can opt-in to. In the newsletter, you can place informative articles, advertisements, affiliate program links, news and features. In this way, you can regularly inform them of the hottest products available or you can get their interest to check your site more often to read the news.
You can add to your site an opt-in page, an effective marketing technique. Here you may put a headline, a problem, an offer, which is a solution to that problem and an autoresponder opt-in box. As the visitor signs up, he is directed to the business site, while you increase your targeted mailing list.
Remember that signing up signifies his interest, so it’s not a waste of time sending emails to that possible buyer. Statistics show that most sales are generated from second and third mailings, so follow up. Using the same mailing list, you can also promote affiliate products through “thank you” emails.
If emailing doesn’t work well for you, then try the ads to effectively promote your affiliate products, using advertising services like Google AdWords. The Google AdWords helps you meet your marketing goals in a fast, effective and easy manner. Through this, your own ads are connected to a large number of users who are exactly in need of your products and services.
After you have created your ads, you can see them on Google right away and many buyers online likewise can. You get quick response to your ads and you get to advertise with Internet users who are actually interested in buying. You can also define or choose your target market area, so you can get the best possible results.
Lastly, you may want to be extra generous to your prospects by giving them bonuses. Add-ons and freebies are always inviting, especially when they match the interests of the buyer. It doesn’t have to be expensive; you can even just customize it, say a CD with freewares and tips and list on the best online resources on interesting topics, an ebook, or something valuable for your prospect. Make it unique so your prospects can’t easily price it and compare it to the offers of your competitors. Be creative and know what your buyers want.