eCommerce: 6 Tips to Create a Successful Product Description – SEO Tips [Infographic]
Do you have an eCommerce website? Do you know how to create successful product descriptions for your eCommerce website? Here are some eCommerce tips you need to know.
eCommerce: 6 Tips to Create a Successful Product Description
Length and structure Language SEO Customer value Call to action Buyer persona
You need to provide value to your customers. A list of technical features does not offer value because a customer wants to buy a product based on what it can do for them.
Your customers want to learn the benefits of your product, not the technical details.
Use sentences that are short and readable. Also, you can use bullet points because they are highly informative and rich with product details.
Bullet lists, pictures, headings, and line breaks can improve readability.
SEO Basics
Use keywords naturally in the body text and title.
Avoid sentences over 20 words.
Don’t use the passive voice.
Use headings and subheadings.
Use interlinks.
Don’t Forget to Use a Call to Action
Writing an excellent product description with not a call-to-action doesn’t give your reader direction. Create a powerful call to action that encourages the reader to buy the product.
Talk about the benefits and advantages of your product.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Color Psychology: Marketing and Emotions – How to Increase Your Sales [Infographic]
The colors you use in your business or brand can generate feelings and emotions in your target audience and customers.
Color Psychology: Marketing and Emotions
So, before you decide on which colors to use on your website or in your social content, think about what they’re saying to your audience, and how your potential customers may react to them.
Color psychology is an effective marketing technique to influence people and generate pleasant emotions in your target audience.
With the right colors, you can attract more interested people to your website and increase sales.
Very simple but effective.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Digital Marketing: How to Personalize Your Marketing Messages and Increase Sales
These days digital marketing is changing. Also, users want digital marketing to be relevant and targeted to their specific interests.
Digital Marketing Tips: Personalization and Sales
Stats show that 80% of customers are more likely to purchase from companies, brands, or marketers who send personalization messages.
Here are some tips you need to know about digital marketing and how to personalize your marketing messages.
1. Personalization Messaging and Digital Marketing
Personalization messaging uses customer data like past purchases, demographics, and browsing history to tailor digital marketing to a consumer’s unique character traits.
It’s so common that consumers now expect it in emails, text messages, and in-app experiences.
The data that companies collect directly from customers offers the most opportunities for personalization.
You need to know that personalization converts. Two in three consumers like to buy from a brand that knows their name and purchase history.
So personalized marketing increases brand loyalty, engagement, conversions, and customer retention.
2. Tips on how to Personalize Emails
Add Customer Names to Subject Lines
Use a subject line that will catch the user’s attention. Emails with names in the subject line will increase open rates.
Use Dynamic Content – Optimization
Personalize experiences with dynamic content. You can create an email campaign based on users’ data, behavior, and preferences.
Also, not every piece of the email needs optimization, but you can change images, calls to action, and more.
Missed Opportunities – Send Reminders
If a user looked at a product but didn’t complete the purchase, you can send product reminders via email to increase sales.
Also, you can use cookies to gather information about recently viewed products on your website and then include photos, pricing, or discounts in your next customer email.
Effective Tip! Use the FOMO effect (Fear Of Missing Out). You can use product stock levels if they’re low (left only 15 products) or put an expiration date on the coupon (Only 3 Days).
Use Location and Time Zone
The time of day you send an email matters. If you send all your emails at the same time, then someone in Europe will receive your message at the same time as someone in the USA.
Many customers will ignore your emails because of the location and time zone.
Send Triggered Emails
Triggered emails are sent as soon as a user performs a specific action. For example, when placing their first order, automated emails can be set up to engage users right when they want to interact with your brand.
Always include a clear call to action and use a special offer to ensure conversions.
Triggered emails are also sent when a user fails to do an action. Like when they abandon an item in a shopping cart or don’t log in to the app for a few days.
This reminder may encourage a user to re-engage.
Text Messages – SMS Tips
Marketers use SMS messages to increase brand awareness, boost user engagement, and increase sales.
Consumers view text messages as more personal and trustworthy than other forms of marketing (they have a 98% open rate!).
Customers must opt-in to receive SMS texts about business news, sales, promotions, offers, and more via their mobile devices.
7. Attract New Users with a Freebie or Discount
When a new user opts-in to receive SMS messages, say thank you by sending a freebie or discount straight to their phone.
A freebie will satisfy your new user and will search for more freebies or discounts.
Make sure the offer takes them to your site to explore your products and make a purchase. Also, include an opt-out message just in case they enabled text permissions by mistake.
Last Tip
Customers like and prefer marketing personalization because they feel that they are members of a community.
You know their interests and what they like. You are a friend, not an unknown, cold, salesman!
Customers not only want to engage with customized marketing messages, they expect to.
And as personalization becomes more common, you need to know the latest tips, tricks, and techniques of personalization and digital marketing.
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Link Building Effect: Why You Need Quality Backlinks
Backlinks are very important for your Search Engine Optimization (SEO) strategy. One-way links are incoming links to a certain page. They are links back to your page published on a different page.
Search engines decide on your blog/website rankings by calculating how many backlinks you have. When many websites link to a certain site, that’s proof that the site provides high-quality content.
Attention! Avoid websites that generate backlinks in a short period of time. (Black-Hat Technique)
Why would an online site get banned for generating backlinks? As soon as you generate many back-links in a short period of time, your blog or website will get banned by search engines. They do that to control the use of Black-Hat SEO techniques.
So the number of links can actually harm your blog or website. It is true that the more links you have, the better. But it is dangerous when the quantity of incoming links becomes very high in a few days. You’ve just started out and your website has generated 10.000 backlinks. A lot of people tend to make the mistake of buying links. Stay away from such things. They are only good at bringing trouble to your site.
There are four types of quality backlinks.
First, backlinks coming from Internet websites that have high authority on search engines.
Second, links coming from sites that have backlinks from other authority sites.
Third, backlinks from sites that have never linked to you in the past.
Fourth, links from relevant authority sites.
One authority link that comes from top-rated WebPages is really better than 10 links from 50 Net sites with no authority. If you rely on the value of the links, you will certainly achieve high rankings.
However, if you simply rely on the number of backlinks without caring about quality, your internet site is at stake. Simply because there are few limitations on the number of links you could have every month.
In case you surpass the limitations, search engines will find out and ban the site.
Some people are trying to cheat advertising networks by visiting their own websites from different computers with different IPs and then clicking on ads in order to earn a lot of money.
They didn’t succeed at cheating them because these networks already estimated clients’ earnings by calculating traffic, bounce rate, etc. So if the website gets 200 visitors per day and 197 of them to click ads, that sounds fake.
It is the same with Backlinks. If you have 200 visitors every month but you have 9.657 backlinks, that sounds unnatural. Your website is likely to be banned in this case.
So it’s important for your website and your business to create quality backlinks. Link quantity puts your site/blog and your hard work in jeopardy if you are not careful enough.
SEO Tips – Use Backlinks & Anchor Text to Get More Traffic
When most SEO specialists think of link building, they think of backlinks. But, there are two components to create an effective link strategy and drive optimum traffic to your website or blog. What are they? Backlinks and anchor text linking.
What are Backlinks?
Backlinks are links from other websites and blogs to your online website. In essence, backlinks are a sign of popularity. The more of them you have pointing to your site/blog, the more popular it becomes with search engines.
After all, if so many sites link to you – even though you may not link to them in return (this is known as reciprocal linking) – then your site must contain some good info, quality content, informative, etc.
Backlinks set your site up as an authority, and this is why so many webmaster, search engine optimization specialists and internet entrepreneurs spend so much time trying to get a lot of them.
Search engines love sites with a lot of backlinks.
How to get more backlinks tip: Getting quality backlinks starts with quality content. Think — what is it that makes web surfers want to share (ie, link to) something they’ve read? They connect with it. If it is informative, gives the reader an “aha!” moment, is funny, touching, etc. It should evoke some type of emotion.
The emotion will make the prospect to share the link.
Remember, backlinks start with good, high-quality, content. Professional SEO copywriters and internet marketing firms provide this type of content.
Why Anchor Text is Important
The second component of a successful link strategy is properly using anchor text when hyperlinking. What exactly are anchor text and anchor text linking?
The words and/or phrases that you make a clickable link (a hyperlink) on your site/blog are called anchor text. These words literally “anchor” the link beneath. Search engines use anchor text to help discern what a site/page is all about.
So you want your top keywords to be used as often as possible as anchor text.
Anchor Text Rule. Try to stay away from hyperlinking the phrase “click here.” Always, try to make your hyperlink a relevant keyword phrase.
SEO Tip
Eighty-eight percent (88%) of adult online shoppers conduct some form of online research before making a purchase on the web, and search engines, used by 67% of these shoppers, are the most popular research tool. [Source: icrossing Inc.]
If you have an effective backlink and SEO strategy your site can be among the top results.
Viral Marketing Effect and Video Marketing: The Future of Internet Business
Viral marketing is a cool term for word of mouth on the Internet.
It is where people hear about your website service or products through other people.
Sending an email with an advertisement on the bottom is a good way to spread the word.
Having a newsletter also increases your visibility online.
There are also forums that discuss products and services and rate them.
Viral marketing’s referral technique works like the snowball effect, which increases exponentially the visibility of your business.
Getting personal recommendations to try a product or service is a great way to build credibility and trust in the company.
Repeating these referrals to other people makes the customer actively engage themselves and not passively hear about the product’s advantages.
Viral marketing is a great way to keep advertising costs way down.
Passing along an article from an ezine keeps the message intact, is free and easy to pass along, and doesn’t cost anything, but offers a clear benefit to both parties involved.
Here are some ways to make your viral marketing message work.
You can give away a free article with a pass it on a link on the bottom, or a free demo version of your product, or offer a free trial of your service on your web site and include a share it with your friend button at the bottom of the page.
You could also hold a contest and capture people’s contact information and each time their friends come to the site, they are entered into the contest again.
Starting your own affiliate program, where affiliates generate traffic to your website with banner ads, text links, letters of referrals, etc. You pay for results only.
Viral marketing is the way to achieve high traffic cheaply and effectively on the web. Provide your customers with a compelling reason to pass on the message and you are well on your way to big-time traffic
Online Video Marketing and Advertising: The Future of Internet Business
The online video has the advantage of viral marketing. It’s a very effective way to market pretty fast and successfully your online business. Online video marketing and advertising is the future of Internet business. Don’t forget that Google has bought YouTube. Pretty smart move!
The online video marketing goes beyond by just sharing video clips on the Internet to captivating the attention of people. A video giving the viewer a sense of trust and reliability to take necessary required actions.
Many online business owners have become smart enough to make use of this trend of viral marketing with online video clips to promote their businesses and reach their target audience worldwide.
The online videos have a great impact on viewers and attract more people to come to watch and to catch the real touch of live videos and that’s huge targeted web traffic if considered properly.
In fact, YouTube is a very effective search engine. Many people every day searching on Youtube to find solutions for their problems or entertainment. As you know people love more the visual content than only text. That’s the secret of online video success.
You can easily upload your video to the Internet on any of the famous online video sites or networks like YouTube, Google Video, Metacafe and others, the video platforms will help you to promote your business to the online world.
This is a great trend and opportunity for all online businesses. Take action today and start creating your videos
Online Video Marketing and Advertising
Online video marketing clips sell a lot more than any other marketing strategy. It’s the most effective advertising tool for any business owner, marketer, entrepreneur, want to promote successfully, business, products or services online.
Videos attract the attention of potential customers and interested people. Similar to persuasive and high-quality articles these video clips can certainly help build massive traffic for any website.
Videos that convert and produce massive targeted traffic are designed by blending sharp topic relevant images, attention-grabbing animation, clever special effects along with a powerful (movie-like) soundtrack which tells the story of the product or service, company, in an artistic cinematic way and under two minutes.
Online video marketing will keep growing and it’s the coming trend for low-cost effective Online Marketing. It’s the new topic in affiliate marketing. It has become the most powerful and innovative method to market your internet business.
Video marketing is growing every year as web consumers are increasing dramatically. So, online marketing with video is definitely the future for all online businesses.
The online video marketing and advertising is the ultimate way to get your sales message to the millions with only a click of your mouse. As bandwidth and Internet accessibility get higher and faster, online video broadcasting will shortly develop into the primary way of communicating.
Now you know why online video marketing and advertising it’s the future of online business. Don’t wait to create your video today!
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