Tag Archives: copy

The Truth About Marketing: Why A Bad Copy Is Your Worst Enemy

The Truth About Marketing: Why A Bad Copy Is Your Worst Enemy

Every day, more and more of us begin new online business, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.

This may seem like a negative attitude, but unfortunately, it’s the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what’s the problem?

To be honest, the more you surf the Web, the more bad writing you see. I can’t tell you how many sites I’ve visited that feature boring, disorganized, or almost incoherent copy. The truth is very simple: if your website can’t communicate your marketing message in an exciting, informative, and professional way, you’re not going to sell much.

If you think the way your website or other marketing materials read just isn’t that important, think again. When you’re trying to sell online, through the mail, or with email, written words are all you’ve got.

If you walked into an electronics store to buy a computer and found their salespeople unhelpful, uninterested, and untrustworthy, would you buy? Of course not. The same goes for your website or sales copy. If someone is reading your homepage and finds your writing sloppy, boring, or skimpy, they’re not going to buy from you.

First, make sure you have ENOUGH copy to explain your product or service. If there just isn’t enough content, people won’t have the information they need to make a decision. Skimpy or sparse sales copy will drive people away faster than anything else.

Next, be careful! When writing your sales copy or website, don’t just rush through to get it over with. A lot of people hate to write, but we’re talking about your only interaction with customers here. Even minor spelling errors, grammatical mistakes, or awkward sentences can add up to a gaping hole in your credibility–and your profits.

Third, get excited about what you’re selling! You don’t have to hype it up to the rafters, but you do need some enthusiasm. Your writing can be exciting and motivational without loosing its credibility. If you don’t get excited about your product, why should anyone else?

These are just the basics, but remember: the way your sales copy or website is written can literally make or break your chances for success. If you have a hard time finding the right words, can’t spell worth beans, or need a little help in the exciting department, don’t be afraid to ask for help from a friend, associate, or professional. When words are all you’ve got, you need to make them count!

If you don’t love your business no one gonna love it!!

10 Awesome Pro Ad Copy Secrets

10 Awesome Pro Ad Copy Secrets

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.