Artificial Intelligence: How Conversational AI Can Boost Website Conversions [Infographic]
Are you looking for ways to boost conversions on your business website? Want to learn how conversational AI can help grow your business?
Artificial Intelligence: How Conversational AI Can Boost Website Conversions
They break things down as follows:
Speeds up lead engagement Identifies bad leads Round-the-clock availability Shortens the sales cycle The future of conversational AI
Conversational artificial intelligence (AI) is a market that has grown in recent years and is expected to continue to grow in the near future.
Conversational AI refers to technologies that aim to provide users with an experience as similar to human interaction as possible.
It’s used mostly in customer service settings and there’s a huge potential for its use by companies and businesses.
Using conversational AI allows artificial intelligence to answer queries, resolve problems, engage customers, collect information, execute transactions, and deliver services more quickly and efficiently compared with traditional methods.
By streamlining operations, companies can boost productivity, efficiency, and revenue.
Virtual agents and chatbots powered with artificial intelligence can recognize text and speech and communicate with real people.
This is possible thanks to a combination of natural language processing (NLP), automated responses, and machine learning (ML).
In the future, this technology is expected to play an increasingly important role in the organizational facets of businesses.
The conversational AI market is expected to be worth $18.4 billion by 2026, and there’s no sign of it slowing down. So, if you’re not already on the AI bandwagon, it’s time to get up to speed.
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How your website speed affects your conversion rate. The stats you need to know about website speed in this infographic. How to increase your conversions…
5 Tips on How to Increase Page Speed and Conversions
Increasing website page speed is one of the biggest challenges for website owners and marketers. It’s too technical for marketers but it’s crucial for almost all aspects of marketing performance.
There is a direct correlation between page speed, bounce rate, and visitor retention. Also, Google’s official statement is that page speed is part of its ranking algorithm. It helps your online visibility and higher rankings on search engines.
Monitoring and improving website page speed should be the highest priority for any website.
Here are some stats you need to know.
Impact on on-page engagement: Sites that load in 5 seconds (compared to those that load in 19 seconds) increase their conversions about 70%
Impact on conversions: Studies in the UK show that 67% of online shoppers will abandon their carts on slow websites. Improving a page’s load time by one second can result in an increase of between 10% and 20% in conversion rates.
Impact on customer loyalty: Roughly 80% of online shoppers who have trouble loading a site say they won’t return to the site to buy again
Discover 5 tips on how to increase page speed and conversions.
1. Reduce Redirects
You will have more HTTP requests on your site if you have many redirects, and this could result in reduced page speed. Broken links also should be fixed, as these can have a massive impact on user experiences.
Netpeak Spider is a great tool to quickly find redundant redirects, broken links and redirect chains. Run the tool and then fix what it identifies, including:
Fix internal linking to point to the working URL (i.e. the https version), even if the old URL properly redirected to the new version.
Get rid of redirect chains — they are a series of redirects that bring you from one version to another. All those extra steps slow down your site.
Impact on conversions: Broken links and redirects may prevent many of your site users from following your sales funnel. Make sure to monitor and fix broken links and redirects in a timely manner.
2. Use a Content Distribution Network – CDN
A Content Distribution Network (CDN) consists of multiple data centers, each of which makes a copy of a specific website. These copies are stored in multiple geographic locations, providing users with more reliable and faster access to the website.
This tip is especially important for global businesses that receive a lot of traffic and conversions around the world.
Impact on conversions: A slow website will make your overseas customers give up on your website entirely. Monitor and improve your global performance with a Content Distribution Network.
3. Remove Render-Blocking Javascript
When looking at your website structure, refrain from using render-blocking Javascript (i.e. Javascript that prevents your page from rendering, i.e. loading), especially external scripts that have to be fetched before being executed.
The script that doesn’t need to be rendered immediately should be made asynchronous or deferred until after the first render.
This is especially important for the above-the-fold part of your page (the part that a user sees first).
Impact on conversions: Most traffic and conversion analytics platforms are installed using a Javascript code. Make sure yours aren’t slowing your website down. Finteza is an independent analytics company whose Javascript has no impact on your site performance — their event tracking doesn’t use any code at all!
4. Leverage Browser Caching
When users visit a website, the website builds a cache that contains information about Javascripts, images, stylesheets and more. This is done so that when a visitor comes back, the entire page doesn’t have to be reloaded.
This improves page speed, as it saves on time spent having to send multiple HTTP requests to the server. It also reduces the bandwidth and, as a result, the overall cost of site hosting.
Impact on conversions: It is a well-known fact that return customers bring the highest revenue, so this method ensures your return visitors receive a better experience.
5. Improve Server Response Time
Many factors can affect server response time, including the volume of traffic, the type of software used by the server and the hosting solution used.
As a general guideline, the server response time should be less than 200ms. This can be achieved by looking at different performance metrics and paying attention to things such as slow database requests, lack of memory or slow routing.
Impact on conversions: By monitoring your server performance properly, you’ll know whether there are any issues preventing people from interacting with your site properly (e.g. downtime, slow-downs, etc.)
P.S.
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It’s true that some websites convert better than others. The reason is that they have an effective call-to-action on their website pages. You can have the best copywriting in the world but if you don’t have effective calls-to-action on each page, you won’t get the sale.
It’s true that some websites convert better than others. The reason is that they have an effective call-to-action on their website pages. You can have the best copywriting in the world but if you don’t have effective calls-to-action on each page, you won’t get the sale.
It’s important to have call-to-action for prospects at every level of interest. You can offer Free Giveaways
Offering a free download or trial is a great way to build trust with people who are just getting to know your brand. You could offer a free video, downloadable report, MP3 audio, checklist, or an e-book.
Here is some example calls-to-action links or buttons to get people to join your mailing list or experience your product, service.
Sign up for FREE
Join Free for a Month
Try for Free for 30 Days
Start My Free Trial
Find Out First
Sign up NOW
Get it Now!
Building Trust
When people are interested but want more information before making a decision, it’s smart to offer options that let them delve more deeply into working with you without the risk.
Here are several calls-to-action that build trust and desire:
Learn/Discover More Here: Offer a link to pages that expand upon your offerings or share a link to an FAQ page.
Schedule a Free Consultation: Giving a free session allows you to show prospects the opportunities they have and the value you can provide.
Contact Me/Us Today: This gives individuals a way to address any questions they may have and get in contact with you. This serves as an excellent way to find ways you can help them.
Directing Next Steps
For hot prospects who are ready to take action, you want to create calls-to-action that make it easy to work with you and provide them with clear “next steps” for them to take.
Here are some examples:
Get Started Today: Tell visitors who are ready to purchase how to get what they need now.
Add to Cart: Show shoppers how to put something in their virtual shopping cart and keep browsing.
Buy Now: When people are ready to check out, make it easy to pay.
Get x% Off Choosy buyers may be looking for a discount. Offering a percentage off discount if they buy may motivate them to take the next step.
Every page on your website should include a call to action to engage buyers to take the next step in their journey.
Be creative, be clear on what you want the user to do and test which calls-to-action are most effective in order to get ideal results.
How to Increase your sales conversions
Every page on your website needs to guide your visitor to the next step.
Obviously, your sales page leads visitors to click on the secure shopping cart order form so they can buy from you.
Your special report download page guides visitors to enter their name and e-mail address and hit “Submit” so they can be added to your mailing list.
But what about your “About Us” page (which contains your bio), your “Media” page (which lists all the major outlets in which you’ve been featured), and your “Contact Us” page?
Here Are 3 Easy “Calls to Action” to Convert More Website Traffic into Sales on the About Us, Media and Contact Us Pages
1. On the “About Us” page, after your bio, add a powerful client testimonial praising your expertise and your measurable and specific impact on the client’s bottom line. Then add the line “Ready for these kinds of results? Click here to get started now!” (This links to the contact page).
This call to action, in fact, can be used for any page that does not have an obvious “next step.” Just make sure the testimonial ties into the page content.
2. Your “Media” page should not just be a collage of logos. It should contain short videos of your TV appearances, audio clips of your radio interviews or featured-expert interviews.
It should also include links to your articles that got published on the top websites. Let the world see that you are an expert.
3. The Contact page, by definition, is a call to action. It needs to take your visitor by the hand and lead them through the next step.
It should not just be a page that displays your mailing address, phone number, and main corporate e-mail. Rather, it should lead with a paragraph that congratulates the reader for their decision to take action. Then, it should explain the process of getting in touch with you. It should also describe what someone should expect once they contact you.
Next, guide them through a simple web form that asks specific questions. This way you can do your homework and present prospects with a specific response and action plan. Make sure to keep this form as brief as possible, and only ask questions that directly inform how you and your visitor would do business together in the near future.
Having a web form, rather than just a link to your e-mail address, guides your visitor to take a specific action. This raises their level of commitment to you and increases your chances that they will buy from you.
Make sure that every page on your website provides a roadmap for your visitor with a specific call to action. This is the only way your prospects will reach the destination that you prepared for them. it’s the only way you will increase your website sales conversions.
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