Here are the 4, link building principles, which will make your link building efforts invaluable and your SEO campaigns very successful. Also 4 tips on how to avoid SEO failure

1. Quality Content. Creating content that’s high in quality is vital! High-quality content provides value to online users. Therefore, you will naturally/organically gain quality, Google friendly and approved links. Moreover, this will also, develop “Link Earning.” If you follow through with high quality, engaging content – eventually, your website will be recognized and your link building will go into autopilot mode.

2. Keep Links Relevant. Google counts on your inbound and outbound links to remain relevant. For instance, links should be connected to other web pages that have an organic and direct connection to your business, industry and/or niche in your business. Example: If you have a website that offers professional, cleaning services and it links to a website with professional cleaning equipment – this would make perfect sense to Google.

3. Less Is MORE. With the new ways of link building – less is most definitely more! Using just a few links from a small number of high-quality websites is a lot more valuable than utilizing a large number of links from low quality, spammy and suspicious websites. Quality over quantity will be triumphant in the link building journey.

4. Social Media Investment. Social Media Networks and/or Platforms are more important than ever before. Although Facebook shares or likes are not perceived as links – they do, however, provide an excellent avenue to spread your message. Furthermore, it will boost your brand’s visibility and bring users to your website.

Content, which is shared via Social Media platforms will organically boost and enhance a website’s visibility. It is recommended that you use tools, such as – HootSuite or Buffer, so that you may schedule Social Media posts in advance.

SEO Failures: How to Avoid It

SEO or Search Engine Optimization is as important for your website. You have to be very careful about your choices of strategies or else, it turns into a disaster.

1. Duplicate Content: Do you know, to attain the highest position on the search engines you need to keep the Google happy and satisfied? And it is only possible if you follow all its algorithms. If you know this, so, you are also aware of the fact that Google is in deep love with the unique content.

2. No Title Tag And Description: You can’t explain yourself to anyone without giving proper introduction – can you? For sure, your answer would be “No”. So, how could you expect this from Google? It’s a robot and you have to understand your words to them, which is possible by adding a title tag and description.

3. Broken URLs: Broken links broke the website ranking, therefore, it is more than just compulsory for you to check and rectify them shortly. If you want to attract Google to your website to level up it’s ranking, you should not have broken links.

4. Loading Speed: If your website takes too long to load, so, it’ll slide the customers away from your company, therefore, it is compulsory for you to enhance its speed as soon as possible.

It is an important parameter that one needs to pay special attention to; otherwise, it’ll break your image in the market.
These were a few things that you need to rectify to attain the top position on the Google’s very first page.