Branding: 18 Tips to Build a Strong Brand [Infographic]
Do you know how to build a strong brand? Do you know how to improve your branding and online presence? Here are some tips you need to know.
Branding: 18 Tips to Build a Strong Brand
Be instantly recognizable Choose your colors wisely Develop brand rules Develop your tone of voice Brand strategy
The brand is one of the most important assets of your business.
It gives your business identity, makes your business memorable, encourages consumers to buy from you, supports your marketing and advertising, and increases profits.
Branding is your business’s name, logo, color palette, voice, and imagery. It’s that feeling your customers have when they interact with your brand.
A brand strategy it’s a plan with specific, long-term goals.
These goals typically revolve around your brand’s purpose, emotion, flexibility, competitive awareness, and employee involvement.
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
Infographics and SEO: How to Build High-Quality Backlinks – How to Improve Your SEO Strategy [Infographic]
Do you know how to build high-quality backlinks to your website? Do you know that infographics can improve your SEO strategy? Here are some link-building tips you need to know.
Infographics and SEO: How to Build High-Quality Backlinks
Do your research Design your infographic Promote your infographic Plan a targeted outreach strategy
Infographics Statistics
Infographics are liked and shared on social media 3x more than any other type of content.
An infographic is 30 times more likely to be read than a text article.
Infographics are the perfect combination of visuals and text. Infographics contain interesting information about a topic that readers or visitors want to learn more about.
Also, good infographics can make your content go viral, generate high-quality backlinks, and improve your SEO strategy.
An engaging infographic will help your article be noticed by search engines and help you rank higher in SERPs.
How to Promote Your Infographic – Submit your Infographic to Infographic Submission Sites.
Graphs.net
Infographic Plaza
InfographicBee
Visual.ly
Cool Infographics
Infographic Journal
Submit Infographics
Only Infographic
Well-designed, informative infographics can help you get a lot of backlinks, and rank higher in search engine rankings.
How to Build Trust With Your Online Audience [Infographic]
Are you looking for ways to build trust with your online audience? Want to ensure your website visitors and social media followers believe in what you stand for?
How to Build Trust With Your Online Audience
They break things down as follows:
Truth Privacy Promises Response Integrity Marketing Transparency History
Pro-Tip
How To Improve Your Social Media Marketing and SEO Strategy
WordPress: How To Build a Great Business Website [Infographic]
Most people will visit your business website before contacting your company. It’s important to make a strong impression with an eye-catching, professional website.
WordPress: How To Build a Business Website
If you’re building a business website for the first time, there are some simple steps you can take to make sure it’s providing readers as much value as possible.
Here are some tips you need to know about how to build a great business website with WordPress.
UX – User Experience
Start by looking at the website experience from a customer’s perspective. Approach the design from the top-down, starting with the header, navigation tools, and essential information about your business.
The top of your website should make it easy to find what the visitor is looking for, including your business name, logo, phone number, etc.
You should also feature a navigation bar at the top of the home page so users can easily find the page they’re looking for.
Content
You should offer content and features that will draw their attention and extend their visit.
The longer you’re able to interact with users through your website, the more effectively you’ll be able to turn those visitors into customers.
Offer engaging content including images, graphics, and videos, and include a clear call to action to guide for the next step.
Your website’s footer should also feature navigation links to key pages, as well as important business information and links to social media accounts.
SEO
Use design elements to improve the perception of your business for customers and search engines.
Be sure your website features “About,” “Products and Services”, and “Contact Us” pages.
Customers will be interested in this information when researching your business and search engines recognize these elements when evaluating your website.
Your website should also feature reviews and testimonials from past clients, demonstrating your expertise in your industry. These also boost your visibility in search results.
Mobile-Friendly
Always use a website design that accommodates both desktop and mobile users. This is important for SEO as well as the user experience, and it’s become an essential aspect of business website design.
Approximately half of all web traffic comes from mobile devices, so building a website that looks great on mobile is essential.
Fortunately, most templates already offer responsive design capabilities.
Last Tip
Building a business website is important, but it doesn’t have to be hard.
Learn the best practices and tips to build a great business website with WordPress.
WordPress: 6 Awesome Plugins To Build A Mobile-Friendly Website
WordPress plugins can help you to optimize your site for mobile devices. These days it’s a necessity to build a mobile-friendly website.
Stats show that over half of the web traffic now comes from mobile devices, and keeps growing.
WordPress: Plugins To Build A Mobile-Friendly Website
So if your website it’s not mobile-friendly you will lose traffic, customers, and money!
WordPress plugins can optimize your website and boost your site’s performance on mobile devices and giving your visitors a great user experience.
1. WordPress Plugins – Explanation
Plugins add new functionality to your WordPress site. A plugin also called an extension and is a little piece of software that adds additional features to your WordPress site.
WordPress is open-source and there are hundreds of thousands of such plugins.
Plugins are written in the PHP programming language (the basis of the WordPress platform) and are built to be easily installed from the administration panel of your WordPress site.
WordPress plugins can save you time and money.
2. Useful WordPress Plugins to Build a Mobile-Friendly Website
a) WebTouch
WPTouch is an effective plugin that makes your WordPress website fit any screen.
The creators of WPTouch have incorporated google recommendations for an efficient mobile user experience.
Automatically changes your WordPress site to a mobile-friendly site when a user accesses your site with a mobile phone or tablet.
WPTouch is lightweight and doesn’t affect your WordPress site’s speed performance.
b) JetPack – A Classic WordPress Plugin
Jetpack is an all-in-one WordPress plugin with multiple features that help improve your WordPress site’s security, give you SEO analytics, improve performance, and also has design tools.
Jetpack updates its software monthly to ensure its features are compatible with other WordPress plugins. JetPack has over 5 million downloads, works with WP and PHP version 5.6 and higher, and has over 44 languages available.
c) Smush
Smush can improve user experience, compress images, and increase conversion rate. Images can eat up space and affect your website’s speed.
Smush is award-winning image compression and optimization plugin for WP.
Your images are compressed when you upload them to a size that won’t visibly affect page speed, while still being mobile-friendly.
Smush can compress up to 50 images at a time once you install and choose the images that need resizing.
Other Smush features include:
Locates and notifies you of images slowing down your site. Allows you to set your preferred maximum image width and height. Optimizes images, not in your media library. Drag and drop option for specific images for resizing. You can upgrade to Smush Pro, which offers other unique features.
d) Hummingbird
Hummingbird prompts your site visitor’s mobile phone to save a copy of your site’s file as a cache, which minimizes loading time when they visit your site next time.
Hummingbird also makes speed improvements by scanning your website to find out what’s slowing it down. It makes recommendations and corrects the problem with just one click.
Hummingbird is the best WordPress plugin for new website owners. Hummingbird will give you suggestions, ideas, and tips for optimizing your site and making it mobile-friendly.
e) AMP
AMP for WP is a Google project that can optimize WordPress website pages for better mobile visibility and speeds.
AMP will boost your google rankings and will improve your visitor’s browsing experience.
f) Autoptimize
Autoptimize is one of the best WP plugins to improve web upload speeds.
It optimizes your database, deletes cache, and aggregates scripts.
Autoptimize can reduce your site’s loading time by up to 30%.
This plugin is also free and easy to use, so you don’t need web optimization knowledge to use it
4. Useful Tips
Free and paid WP plugins have many advantages. You can improve your website’s ranking, increase page speed, and improve the experiences of your visitors.
Search engines like Google, Bing, etc, love the mobile-optimized websites
If you have a WordPress website, many plugins are available to optimize your website for mobile devices.
Attention! Don’t use too many plugins. If you install too many, you can ruin your site’s performance.
Make research, read reviews, and then decide which plugins you will install to your WordPress site or blog.
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