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Guide: Pinterest Marketing Tips – Boards and Pins [Infographic]
Tag Archives: boards
How To Make Money With Message Boards and Forums
If you surf the Internet regularly then you have seen the transformation most of the forums, bulletin boards and message boards have gone through. Such sites are becoming more and more popular with many people today. The amount of people joining these types of sites is incredible so it is only natural for someone to cash in on this.
Money making message boards is one of the most well known trends happening across all levels of forums. These types of message boards offer people so much more then just a place to post their thoughts. It is a place where people can get together as a virtual community and learn from each other. Many business-minded people are jumping on the moneymaking message boards to cash in on the benefits.
If you are one of the moneymaking message board followers, you will need to abide by the proper netiquette. If you have ever talked with someone online you are familiar with shouting online. Be careful not to use all caps when posting. Make sure you double-check your work before posting, as you do not want to post something that has typos and incorrect grammar.
Poorly written posts can be very damaging to your site, especially if you are just starting out. So it is very beneficial to proof read everything. Make sure to never flame people (verbally attack). There is never any reason you should be rude or attack another forum poster. Never entertain the notion that foul language is acceptable in these types of forums. It not only makes you look bad, but will kill your number of posters.
You do not want to offend potential customers, so it is a good idea to do some research to see what people are posting. If you know what they want, you can make the best out of your forum by covering topics your readers and posters want. Knowing the proper netiquette can help make a moneymaking message board become something great. It is helpful to have some sort of imagination when creating your posts to ensure that you will get the maximum number of posters possible.
Your posts must have value for the readers. Many readers searching for solutions to their problems. It’s up to you help them and will grow the number of your followers and your online business.
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3 Tips on How to Improve Your Pinterest Boards and Pins
A few easy-to-implement changes can greatly increase the visibility, engagement, and sales generated by your pins.
1: Add Alt Text to Provide Optimized Pin Descriptions to Improve Search Visibility
On a web page, have you ever noticed text appearing in place of an image? This text appears when your cursor hovers over the image, too. The technical name is image alternative text (or alt text). Many website images don’t include alt text or don’t optimize this text, even though doing so can benefit your social marketing on Pinterest.
When someone pins an image from your website, the alt text becomes the pin description. By adding alt text to images, you ensure the image automatically has a good description that will help drive engagement and clicks.
Alt text can also help your image rank well in Pinterest search results. On Pinterest, people do 2 billion searches every month. The pins that appear in the top results will reap the benefits through repins and clicks. Pins that do well in search results have two things in common: keywords and repins.
Write Image Alt Text
For the feature images for your blog, write alt text that piques curiosity. Your alt text might read like a headline.
You also want to include relevant search keywords and hashtags. Make sure the keywords you pick are relevant to the image and the page they lead to because you don’t want to confuse your audience. For help determining what keywords to use, check the search suggestions that appear on a Pinterest search results page.
Add Alt Text to Website Images
In any website’s HTML, an image’s alt text appears in the image tag’s “alt=” attribute. If you’re comfortable writing in an HTML editor, you can modify the alt text on any image by changing the words that appear after the attribute.
2: Position Your Most Popular Board to Increase Overall Profile Engagement
On Pinterest, people can follow either your whole feed or selected boards. Your Pinterest page likely has one or two boards with more followers than your other boards. By making your most popular board (or boards) the focal point of your Pinterest page, you can increase traffic and engagement.
Clearly, the most followed board is the one most people like, so it’s easier to get people to follow it. You can then interest the main board’s followers in your other boards, too.
When you place your most popular board in the top row of your Pinterest page, visitors will see that board first and be more likely to follow you. To make this board stand out in the top row, give it the most attractive cover image.
Alternately, with Pinterest’s Showcase feature, you can highlight pins from a single board at the top of your Pinterest page. When visitors land on your Pinterest page, the showcase is one of the first things they see.
You can also try pinning more images to your top board. More people will see these pins, check out the board, and hopefully follow it. This technique can also help boost repins and traffic to your site. To increase the number of pins, make the board into a group board and invite contributors.
3: Use Yotpo to Streamline Crowdsourced Image Shares That Boost Product Sales
Crowdsourcing is a great way to drive up engagement. You get free content to share and a potential increase in sales.
For example, the luxury brand Coach asked customers on Instagram and Twitter to share a selfie taken while wearing their shoes, using the hashtag #coachfromabove.
Your business can take advantage of crowdsourcing by combining Instagram and Pinterest. People like sharing pictures of themselves on Instagram, but Pinterest drives more traffic and sales.
With this tactic, you crowdsource images from Instagram and then share them on Pinterest as product pins and buyable pins. However, before you share a user’s image, make sure you get permission from the person who owns the photo.
A great tool for executing a crowdsourcing campaign is Yotpo. Through your dashboard, you can find images on Instagram. Look for tall, portrait-oriented images because they get the highest engagement.
Conclusion
If you’re looking to increase traffic or drive more sales organically, Pinterest is probably the best social network to focus on. It drives a healthy bit of social media traffic, and does this with only 150 million users, compared to Facebook’s 1.8 billion. Using the three tips above can help you drive more traffic, sales, and engagement on Pinterest.