Most Google ranking tips deal with getting incoming links or backlinks to your website. And for good reason. The more quality incoming links (determined by the rank of the site that the link originates from and the relevance of the keyword) you have, the higher your Google Page Rank will be and the more visible you will be to your prospects and/or customers. Here are some tricks to build your incoming links.

1.Submit your site to search engine directories. some directories charge a fee but many of them are free. If you’re on a tight budget, stick to the free ones. These can get you some free links back to your website. Sign up with as many as you can. The more links you have into your site, the better your page rank.

2.This is one of the most overlooked but best of Google ranking tips. Join forums that are relevant to your industry. When you participate in forums and include the link to your website in your signature, you will get links back to your website. This is a very effective way to establish your reputation in your industry and raise your page rank at the same time.

3.Create an ezine (or newsletter). Taking the time to create a newsletter that you can send out to subscribers is definitely worth it. This keeps your visitors up to date with what you are doing and brings them back to visit your website on a consistent basis. You can also submit your ezine to an ezine directory which will link back to your website and give you more free incoming links.

4.Take advantage of article marketing. If you can create (or hire someone to do it for you) articles that pertain to your business, with your website information at the bottom, and submit them to article directories, you will get more traffic and links.

5.Ask for links from other related sites’ webmasters. This is a rather “old-school” tactic but is still effective, albeit frustrating and time-consuming. Find sites that are related to your industry and write to their webmasters requesting that they link back to you. Some will not answer you. Some will say “no”. Some will ask you to link to them as well. And others will just link to you.

You have higher chances of getting the results you want with this if your site contains valuable information. While your ultimate goal is to have high-rank sites linking to yours, you can start out with any rank (as long as the content is valuable and relevant to what you have to offer). As you bring in more links, your rank will go up as well and you will be able to attract the higher ranking sites.
The Value of Incoming Links
Most would agree that getting incoming links to your website is one of the most effective ways to get ranked highly with the search engines to bring you more traffic and sales.

First of all, start out with the premise that you must have a high-quality website that provides outstanding content and value to your target audience. You will get much better results with any of your link-building efforts if you have a reputable site that is worth linking to. Good content must be geared towards your site visitors as well as the search engines. For your visitors, make the site clean, clear, easy to read and pleasing to the eye. For the search engines, use your keywords and images appropriately.

You can also write articles and submit them to article directories to get links back to your site. Your article need to be anywhere from 400 to 500 words long and, of course, relevant to what your website is about. Then, it should be focused around a main keyword and a couple of sub-keywords. You will put a link at the end of your article back to your website and tell readers to click on it for more information. One nice thing about publishing articles is that others can publish your articles on their sites so you will be getting links from both the article directories and other websites.

Remember that getting incoming links to your website does take consistency and time but you will see the difference if you can dedicate yourself to this task. You can also hire services that can do the grunt work for you or those that actually just sell you links. If you go that route, make sure you do the appropriate research and choose your service wisely. There are many types of link-building tools and tracking that can help you to succeed online.