Every person on this earth has a special gift. The gifts may not all be equal but they are all special. What is your special gift?
It may be singing, acting or writing. It’s never too late to make a change and find a path that will allow you to be true to yourself. You just need to recognize your special gift and make a better world.
Let your light shine and to do what you truly enjoy. Do it for yourself and for nobody else. But when you do, your light might just lighten up somebody else’s way.
You have got a talent. What it is I don’t know, only you do. But I know this, it is something special.
Not sharing it with the world will be doing a great disservice to yourself and to the entire world. Nothing is appreciated until it is released for all to see, hear and treasure.
Imagine a world without an Elvis Presley or Bill Gates. It’s almost like imagining a world without music or computers as we know them. By sharing their talent with us, these individuals have certainly made our world a better place.
There are others you can think of, who have appeared seemingly out of nowhere, and have redefined our worlds. They have changed the way we eat drink and relax, even the way we do business. But before they took that step to show us what they had, nobody had even thought what was coming.
Who knows how you could change the world. You could be the next big thing, but even if you don’t change the world like Bill Gates, you could still change your world. And that’s the most important part. Changing your world.
If you don’t do something about it you’ll never know, what you’re capable of. You’ll never know how it could have been. By taking that first step you’re making a declaration of your independence.
The first step is very important because it’s the beginning of your new life. You starting to change yourself and your world. You follow your dreams and feel much better. You are an optimist and want to succeed
When you make your dreams come true it may be only for yourself, but there are hundreds and maybe thousand who’ll be inspired. Especially in your own community.
People influenced by those who are close to them. Your success becomes their success.
So go out there and follow your dreams. Don’t be afraid to become the first in your community. Take it little by little, day by day, step by step. As you accomplish the one step the next step will be easier to take.
Don’t be afraid the fail. The fail is a lesson to become better. Find your special gift, follow your dreams and you will create a much better world.
There is a simple but extremely powerful way to pump up sales, get better quality leads, and practically eliminate advertising waste.
But what may surprise you is that very few business owners employ this simple but powerful “tool” in their advertising.
This tool is the call to action.
If you don’t ask, then you don’t get. Sounds reasonable, right? But very few business owners use this simple tactic to boost sales.
Why Use A Call To Action (CTA)?
First of all, it works. It’s a great way to move people down the sales funnel.
Second, it measures the effectiveness of your copywriting.
When you think about your “call to action” think about what objective you want the reader to do…
… sign up for a webinar, download some information, visit your store or call now.
Pretty simple, right?
If you’re stuck or just can’t find good ideas for your call to action, then start an advertising swipe file.
A swipe file is a collection of good ads that are producing good results. And how you’ll know that these are “good” ads is that you’ll see them running over and over again.
Savvy marketers do not like to spend money on advertising that is not producing. It’s all about a good ROI (return on investment). And only good direct response marketing gives you this opportunity.
Here are a few examples that produce results:
Register
Subscribe
Buy
Download
These are much better than the plain old ‘click here’ and be sure to tell your reader what benefits she/he getting, for example…
Download your free copy of our business survival guide
Subscribe to get your free reports
Register now to get in on this webinar
And so on.
Now let’s add some urgency to the mix.
We humans sometimes need a bit of pushing sometimes. Adding some sincere urgency to drive the funnel can be just what’s needed to get us moving.
Here are a few examples to get your creative juices flowing…
Offer expires
First 50 people only
Hurry, the price goes up at noon today
While supplies last
And very effective is ‘Immediate Download.’ It’s a great call to action because folks like downloads and they like immediacy. Bam. Here you got both.
Last, how to removing risk from your offer or call to action.
As you can imagine, risk removal or reversal is a powerful marketing tool.
How do we lower the risk?
Oftentimes doing business for the first time with a new company is a scary deal. After all, you know or trust this “new company.” And who hasn’t been burnt before? Heck, these days trust has flown out the window, right?
So why not start by truly focusing and empathizing with your prospect and clients. Put yourself in their shoes. Again, they do not know you and they don’t trust you. Make a point to earn their trust… and keep earning their trust.
Prove that you truly care by showing them you’ll shoulder the risk. Communicate this in all your marketing messages.
Here are a few examples…
“Start your no-obligation 30-day free trial”
“You have a no-hassle, no-questions-asked, 100% money back guarantee”
“Not Satisfied? No Problem! We’re double your money back immediately”
You get the idea.
Use these ideas to create a strong “call to action” in your next advertising pitch.
Local Business Advertising Tips
Small business advertising has changed dramatically in the past five years due to a number of factors. The first being the changes in technology allowing local businesses to target their market more effectively and the second being the downturn in the economy.
Technology has actually been a double edge sword in the marketing world. On one hand, DVR’s and TIVO’s give the consumer the power to filter out a for air commercials, on the other hand, if you are running commercials utilizing Google TV your spot can become more cost effective and have a lot larger audience.
Here are some tips on how you can save more money and be more effective with your local business advertising strategy.
Advertising Using Social Media
Many studies tell that the social networks are the most effective. Facebook continues to be the most popular with LinkedIn and Twitter not far behind.
Facebook Tips For Small Business
Facebook can be little confusing at first but like any learning curve, the more you press through the more you learn what to do. There are at least four areas that business owners can get very cheap local business marketing with Facebook.
Creating a profile, creating a like or fan page, creating a places page and utilizing the Facebook marketplace. Once a place or fan page has been created business owners can utilize Facebook’s vast database to target specific users based on demographic data that is entered at the time an ad is set up.
The more effective ways to utilize Facebook to market your product or service is to keep people on Facebook with your fan page and promote your product or service from within the site.
A good way to start your small business marketing with Facebook is to offer something of value like a video or free report in turn for others clicking the like button your page. This is a cheap way to build your list similar to building an email list.
Once you have the following sending out updates on discounted services or new products you are carrying becomes very effective. Facebook places can be used for local businesses similar to Google places being that it is a geographically targeted listing on Facebook.
Local listing sites.
The top local listing sites Google places, Yahoo local and Bing local are great cheap ways for small business exposure. Taking ownership and optimizing your local listing does a couple different things to increase your exposure and enhance your small business marketing strategy.
For local brick and mortar businesses that don’t have a web presence or a website, the places pages can be an inexpensive way to not only get exposure but also get listed on the search engine maps.
For businesses that do have websites and are working at SEO to get them listed on the top of a search result, having your local listing optimized will help with your SEO strategy as well.
Taking ownership and optimizing your business local listing will also allow your business to be found on mobile devices. Getting your business listed on mobile devices is the next critical task for your small business advertising.
Taking advantage of these cheap and effective resources can decrease your marketing budget sometimes by 50 percent or more while being more effective in helping you attract more customers as well as staying in contact with your current customers.
The next thing you should do is take action with these resources and implement your local marketing strategy.
Don’t forget. No Action, No Business. Also, if you want to succeed, Never Quit! Very Simple.
It’s better to buy an established website which is already successful than to build a new website from scratch. The established websites can be a smart move for those who are looking out for a sure income from day one.
Here are 5 reasons why it’s better to buy an existing website.
1. You will have to do less hard work
Since you are thinking of buying an established business online, you don’t have to design or coding the website to get started with the business. You can revamp the acquired website whenever you want, it is not mandatory to do it immediately as it still makes sales.
You will not have to pay anything from your pocket as you will make money from the first day.
2. Save time and money
It is the best way to own and run an existing business rather than building a website. It’ll be a great idea to take advantage of someone who wants to sell the website instead of spending effort, time and money on creating the entire set up from scratch.
3. Existing websites have already traffic.
Most of the existing website will get traffic from SEO rankings, Social media, or Marketing campaign. With the help of some marketing skills, you can easily monetize the existing traffic that you are getting on the website without any effort.
4. An established website has a customer database.
Generating a customer database with potential customers can be difficult and time-consuming as well. Those websites that are doing well will have a ready-to-use customer list. Once you acquire the ownership of the existing business, you will be provided with the access to the lists of customers so that you can contact your customers directly for offers, and promotions.
5. An established website offers revenue from the first day.
We all know that there is no instant success in any new business. However, it can be quite profitable if you are buying a website that will offer revenue from the very first day. Here you will only have to focus on how you can expand the business while accelerating the flow of income.
How to Sell your website
A lot of business owners are getting involved in forming their own e-commerce business where they can sell products or services and make a profit. Maybe out of passion, you have developed a website with an idea of starting a business from home. After a point of time, you might think to sell your website and start something new for your business.
You will be looking for a good marketplace to sell your website. However, the next step can be a challenging part as you will have to evaluate your own business. It is an essential aspect to evaluate your business website and find out how much is your website worth or it can be sold for.
How you can find out the worth of your website and how can sell your website for a higher value.
The website only makes value if it has the potential to provide a good return on investment. The buyer will only invest in those websites that can make sales and offer better revenue.
You as a seller and the customer is a buyer will obviously have a different mindset about the website. The buyer who will be investing in your website might expect a quick payback and he will decide the amount based on the risk.
Each and every aspect comes under consideration while evaluating a website such as the development and maintenance cost of the website, domain fees, traffic, monthly sales and profit, the amount spent on promotion and ads, etc.
How will a BUYER evaluate the website?
Most of the buyers are willing to pay a higher amount of what the business is generating but it is determined by the amount of risk involved. The lesser is the risk, the higher amount will be spent by the buyer for a website.
Factors involved in evaluating a website:
• Consistency in earnings
• Business growth
• Automated systems
• Revenue streams
• Traffic and ranking
Here’s how you can maximize the value of your website:
1. Estimation and paperwork: It is necessary to have all your assets, profits and expenses calculated.
2. Simplify your routines and other processes: It is necessary to ensure all the processes are functioning excellently. It will be a great idea to cut down unnecessary expenses.
3. Try differentiating whatever you are offering: You will have to look for a way to differentiate your business from the other competitors. Try figuring out what makes you stand different and exclusive from other and showcase it to your buyers.
4. Organize your business: keep things organized so that it attracts more buyers. It’s a great idea to make your business more organized while fixing any kind of problems. An effective and profitable website have more value.
We all have a mind, a body, and a spirit. In order to achieve total health and wellness, and a better living, we need to take care of all three (3) parts of ourselves – mind, body and spirit. Don’t focus on any one part to the disadvantage of the others, since all are required to bring balance to our lives.
Here are 7 simple, practical and effective tips for a better living. How to improve and maintain your overall health and wellness.
1. Dedicate 30 minutes each day in prayer
Read and reflect with daily devotionals, spiritual and/ or religious books. This will increase your knowledge of your religion, strengthen your spirit, improve your personal relationship with God, improve your relationship with other people, help you with your daily living and bring you inner peace.
2. Keep Physically Fit.
The key to achieving physical fitness is paying attention to exercises that strengthen your core muscles. Your core muscles are all those varied muscles in your chest, abdomen, upper back, lower back, and sides. There are several benefits to be derived from a strong core – a flat stomach, a strong back, good posture, reduced strain on the spine, effective transfer of power to your arms and legs to lift, move or carry stuff around, greater mental alertness, greater flexibility, and a good heart.
3. Eat Nutritious and Healthy Food.
There is a widely circulated myth that foods that are nutritious and healthy are not tasty. Like I indicated, it is a myth and the best way to ensure that your food intake is healthy, nutritious and that you are getting all of the required vitamins and nutrients that your body needs is by:
(a) Eating from the 5 major food groups each day – Grains, Vegetables, Fruits, Milk, Meat & Beans.
(b) Eating a “rainbow diet”, that is, one that contains as many, if not all, of the colors of the rainbow – Red, Orange, Yellow, Green, Blue, Indigo and Purple. Each food color provides a different set of vitamins and micro-nutrients.
(c) Using a good multi-vitamin supplement, to satisfy any nutritional deficiencies you may have.
(d) Drinking your recommended eight (8) glasses of water each day. Drink one (1) glass at various intervals throughout the day to assist your body in the efficient elimination of waste and toxins.
4. Take Good Care of Your Skin.
Additionally, as you age, your skin naturally becomes drier, less elastic and produces more wrinkles. However, you can significantly slow down this aging of your skin and help your skin in its elimination process by keeping your skin continuously moist and hydrated through the following simple skincare routine.
Skin Care Routine
Drink plenty of water; 8 glasses each day. Eat looks of yellow and orange fruits which provide Vitamin A. Take a good Vitamin E supplement. Eat cucumbers, which supply sulfur – a trace element that is necessary for healthy skin!! Also use water-based moisturizing creams or olive oil on the skin, immediately after bathing to keep moisture locked into your skin.
5. Take a 30-minute “time-out” at least once a week.
I know this sounds easier said than done, especially if you have children or take care of elderly parents or relatives. TAKE A BREAK.
Find your relaxing space: take a walk on the beach or in the park while listening to nature or music on your iPod; relax on your bed listening to music; curl up in your favourite chair with a cup of tea or chocolate and read a good book; sit on a park bench and watch people pass by… or whatever else relaxes you. This will clear your head and give you renewed energy to go again.
6. Practice Contentment
Happiness is not derived from the abundance, number or type of material things we have. Contentment is the ability to be happy in both the sparse and abundant seasons of our lives and it is not dependent on our circumstances. We need to develop this spirit of contentment in order to positively contribute to our overall health, happiness, and well-being.
This does not mean that we should not strive for better but it means that as the old West Indian say goes, “We shouldn’t hang our hats where our hands can’t reach”,
7. Take the Care of Your Mind
Stress and Depression are two (2) of the biggest thieves of mental and emotional health, globally. Not only are they globally prevalent but they also lead to more serious mental problems such as Dementia, Alzheimer’s, Suicide and Insanity.
In fact, “The World Health Organization estimates that more than 450 million people [worldwide] suffer from mental disorders, and a new report by the World Economic Forum figures the annual global costs of mental and neurological illnesses at $2.5 trillion. That is three times the economic cost of heart disease ‘Global mental health issues woefully overlooked’, Public Radio International.”
So stress and depression must be dealt with and arrested almost immediately in order to avoid more serious health problems. Depression is a natural phase that we all experience in our lives primarily due to loss of loved ones, work issues, job loss or money/financial issues.
However, the key to ensuring that stress and depression do not get out of hand is engaging in activities that move your mind away from the problem causing the stress or depression and move you to a better mental space, despite the problem at hand. You can improve and maintain the health of your brain by incorporating some of these simple techniques into your daily living.
P.S.
Health and Wellness Opportunity
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Your health is your wealth. A healthy man is a wealthy man. It is important that you take care of your health. Here are 7 health and wellness tips. There are simply recommendations. You are free to do more or less.
1. Drink Water
The water is very important for our lives. Top of the list in good health tips to practice is staying hydrated. The human body functions mainly in water. Water keeps you alert and keeps your body functional. At times, people have headaches simply because of dehydration. It is recommended that you take between 6 – 8 glasses of water every day. Stay hydrated and you definitely will remain rejuvenated.
2. Walk
Among daily health tips that we should not compromise is the walking. Now, you don’t need to have a gym membership. Life is not as complicated. We all want to have the gym membership but what if you don’t? Get a comfortable pair of trainers and have a morning or evening run. If that’s too much, walk. If you own a pet, this can be ideal timing for you to bond.
3. Meditate
The career woman today has so much going on in her daily activities. She ought to be a wife at home, mother and deliver at work. It is very easy to lose yourself when so much is expected of you. Among the health tips for women would be embracing meditation. Most people say they don’t have time for such but if it is important, you find time for it.
Take time alone and just get lost in your positive thoughts. Visualize or even take part in yoga. You take control of your emotional health, particularly which is very important.
4. Sleep well
Sleep is a very debatable subject. Some people need 8 hours of sleep while others need 6 hours or less. In the same line of thought, you hear of very successful people who sleep for 4 hours and are very functional.
It is not the quantity but quality of sleep that counts. If you sleep for 10 hours and it’s a noisy place, you won’t rest well. You can, however, sleep for 2 hours in a very quiet environment and get up very energetic. It is the quality that counts, not the quantity.
5. Eat well
Among the good health, tips to practice on a daily is your diet. Having a balanced diet is very important. Your body will not lack anything. Similarly, with food, it is the quality and not quantity that matters. You may eat so much but your body will only take up what it needs. That roast beef can be very tempting but your body will only take up the amount of protein needed. Just have the appropriate serving for you. What is not used up ends up being fat in your body.
6. Laugh more
As absurd as it sounds, this is the easiest good health tip you can utilize. We live in a world where everybody is focused on getting things done. People no longer savor the taste of good food. People can’t smell the well-brewed coffee. It is sad. People’s moods are at an all-time low.
To avoid this, just afford a good laugh each day. Find humor in the little things. If laughing is tedious, smile. You never know who you will smile at and they will have a great day just because of your smile.
7. Socialise
Perhaps you are wondering what this means? In the office setting, people don’t necessarily socialize. Everyone is doing what brought them there and are quick to head home as soon as they are done. Not many people would say they are close to their colleagues. We don’t know what challenges our colleagues may be facing at home. Similarly, people don’t know if you have challenges.
It is a great daily health habit to socialize especially with your loved ones. Make time to be with your family. This is perfect to get away from the hustle of making a living. Through family and loved ones, you get to appreciate what life has to offer.
A healthy lifestyle is an option each of us can make. It can be challenging, however since not many people appreciate healthy living. Or maybe they do, they are just not willing to put in the work. Therefore, be the agent of change. You can exemplify what healthy living is like. If you don’t practice any of the above daily healthy habits, there is hope. Just practice with one. Increase your water intake or just sleep a bit better.
P.S.
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