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Social Media: Tips on How to Become a Successful Manager [Infographic]

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Social Media: Tips on How to Become a Successful Manager [Infographic]

Social media managers are professionals who create, monitor, engage, and measure the social media marketing strategy for a brand or an individual. Social media managers don’t just post photos on Facebook or Instagram. The social media manager’s job is pretty demanding.

You need to have marketing and branding knowledge. You need to understand how effective social marketing drives quality traffic and increase sales.

Social Media Managers set goals, track progress, and are responsible for a client’s Return on Investment (ROI).

Roles of a social media manager:

Social Listening. Monitoring and responding to customer questions or issues on social media.

Social Influencing. Establishing authority on social media.

Social Networking. Finding and associating with influential individuals and brands on social media.

Social Selling. Generating leads and sales from existing customers and prospects on social media.

Some basic social media manager skills

  1. Brand Development

You need to create messages that showcase why customers should turn to a brand. Think about what is it about the brand that attracts customers.

  1. Know the Target Audience

Social Media Managers speak to an audience on behalf of the client. By knowing the target customer you can use data to laser target your message, making sure the content is pretty effective and appealing.

  1. Set Realistic Goals

Your results must connect with your goals and objectives. When setting goals, the key is to identify what challenges the client is facing.

  1. Visual Content – Strategy

Creating and implementing a compelling visual strategy is a must. Studies show visual content has a big impact on social media reach and user engagement. You need to use high-quality photos, infographics, GIFs, and videos.

  1. Create a Solid Content Strategy

Posting whatever, whenever is the definition of poor (failing) social media management. Make sure your posts are effective, creative, and catchy. Plus, the content should be tailored to each of the platforms you use to increase conversions and build brand awareness.

Here are some of the skills you’ll need to have

  1. Copywriting

The goal of any social media manager is to promote content that converts followers into loyal customers and establish brand authority.

Here are a few tips about curating and managing high-quality content:

Make sure it’s not just about showcasing the brand. Always have the target audience in mind

The content should tell a story, answer a question or simply be engaging

keep the message simple

  1. Time Management

One thing you’ll have to master as a social media manager is your time. That’s why paying attention to schedules and deadlines is crucial.

  1. Learn the Trends

Social media trends come and go. What worked one month ago, may not work the next one, so you must be willing to learn and stay up-to-date with the ever-changing world of social media.

  1. SEO and Content Marketing

Social media managers need to optimize the content on social networks with SEO in mind. You need to have and use an effective SEO strategy

Make sure you:

Understand the link between social media exposure and rankings

Learn how to promote blog content on social media

Know how to drive targeted traffic and increase revenue

Becoming a successful social media manager is not as hard as most people think. But you need to work hard and to know new trends, tips, and techniques to succeed.

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Stay Positive and Optimistic - Become a Winner

Coronavirus Effect: Stay Positive and Optimistic – Become a Winner

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Coronavirus Effect: Stay Positive and Optimistic – Become a Winner

With all the tragic things that are happening in the world as a result of the coronavirus, now might seem like an unusual time to talk about being positive. Staying positive is a very important tip to win coronavirus and every difficulty in your life.

Now, more than ever is the time for you to be proactive about creating small moments of happiness in your daily life, psychology research shows that positive emotions help you to undo the negative effects of stress.

  1. Always try to stay optimist and positive

The positivity starts with positive thoughts. It is one of the simplest but most effective ways to build a more positive outlook.

When you are bombarded with negativity, process the thoughts and feelings that arise in the situation first. Next, ask yourself what is one thing that is positive or good about this situation?

Can you find even one opportunity within the situation? Thinking about the good that can come out of it is better than beating yourself because you think you sucked.

  1. Cultivate a positive environment.

Negativity sucks your energy. But the good news is that being positive is contagious.

So be careful who you spend time with. Further, you have to be wary of the input you get from TV, the internet, magazines or newspapers, because they all will have a huge effect on your outlook.

To cultivate a positive environment, you must have influences in your life that lift you instead of dragging you down. Take the time to think about the most negative sources of information you spend time on and how you can lessen the interaction.

Focus on spending time with positive sources or people in your life.

  1. Step back, rethink, and go slowly.

When you think, talk, eat and move carelessly and quickly, it will create more problems for you.

Additionally, stress will build up and negative thoughts start to well up.

On the other hand, slowing down will make your mind and body calm down too. It is much easier to think things through clearly when you are relaxed.

The next time you are bombarded with negative thoughts, take a step back from the hustle-bustle to find-the-optimistic perspective.

  1. Practice a healthy lifestyle.

A healthy lifestyle starts with a good night’s sleep, nutritious foods, and exercise.

Your lifestyle has a direct impact on your mood. Have you noticed you get irritated easily when you lack sleep? Yes, that’s right.

  1. Start your day positively. Avoid stress and negativity

When you wake up on the wrong side of the bed, it will be a precedent of how your day goes. Simply put, how you start sets the tone for the rest of your day.

So be careful about how you spend your mornings. Take the time to meditate and organize your day for a more productive workflow.

If you start your morning with stressful thoughts, negativity will ramp up quickly.

  1. Find humor in bad situations.

Allow yourself to find humor in bad situations. When you experience difficult times, remind yourself that it will not last.

It will make for a good story later. Cracking a joke about the bad situation you are in will lighten up the mood and help you focus on the brighter side.
Humor is the best way to create a perfect day!

  1. Think of problems as opportunities.

All people have problems. But what differentiates a positive person from a pessimist is how the former approach the difficulties.

Stop describing your problems as “nightmares”. Instead, look at it as an interesting challenge.

If we can foster positive emotions, we can win every difficult situation. Positive emotions are a key resource for us during the coronavirus crisis because they can help us to win the coronavirus and everything else. It’s up to you to Win!

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Social Media: Tips on How to Become a Successful Influencer

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Social Media: Tips on How to Become a Successful Influencer
Social Media: Tips on How to Become a Successful Influencer

Social media platforms have created a new marketing trend, the famous influencers. This group of internet celebrities has a large following and impressive content. Many people would like to start a new career as influencers.

But is it possible for anyone to be an influencer? Typically if you have the desire and patience for it there’s a profitable opportunity to succeed.

You might be thinking that you have zero to a few followers. But everyone starts from somewhere and the large accounts you see today were once empty grounds. So there’s hope for everyone!

But there is a strategy to becoming one of these social media stars and you need an effective plan to succeed. Here are some useful and effective tips about how to become a successful social media influencer.

Find Your Niche

The first step to how to become a social media influencer is to figure out what your industry is then your niche.

Picking out an industry may be an easier decision for most people because it’s so general. You could be in beauty, diet, or marketing. It’s best to choose something that either makes you happy or makes you good money. Sometimes you can have both if you know.

Next, you’ll want to figure out where exactly you fit more specifically (Your talent or your abilities). For instance, in the beauty influencer world, you could be a makeup artist or a hair expert. They’re both in the same industry but the niches will determine which audience goes to who.

Having clarity on your niches and title is important for people to be able to identify what they can come to you for. The worst thing you want to do is label yourself as an industry generalist unless you have credibility and you are an expert.

Choose the Right Social Media Platforms – Find Your Target Audience

The main factor for how to become a social media influencer is to be active on social media. However, the reason why you need to find a niche is that every platform isn’t built for everyone. And you need to know where your audience hangs out at the most.

For instance, if you’re looking to attract business professionals to your consulting service website then you need to spend a good amount of time on LinkedIn. However, if you’re trying to sell your handcrafted candles or a diet plan then Instagram is a better choice.

This does not mean that you can’t find audiences on multiple platforms but you will probably run into the majority of your ideal customers in a primary location. Research the social network demographics to figure out where you may have the best options.

Also, avoid choosing too many platforms. Choose one or two platforms to begin then once you’ve mastered them you can keep building and growing from there.

Build and Establish Your Brand

Building a brand is one of the most important parts of becoming a social media influencer because it determines how people relate to you and how you are represented. Some people think that their brand is just the color schemes and font choices they use. But it goes a little bit deeper than that.

Your brand has everything to do with what people think of you. That means the way you dress, talk and even walk can be an essential part of your branding. Your overall message and mission are important for attracting the right audience to your platform.

Think about your favorite brands and generate some ideas from them. Your genuine ideas, not copy-paste. Use some keywords that you want to establish and grow your brand.

Provide Value – Listen to Your Audience

Many people say that the markets are saturated and overflowing with content. This doesn’t mean that there isn’t a place for you to be yourself.

An effective and useful method to become a successful social media influencer is to provide value to your target audience.

Important Tip. Listening to your audience and giving them the content that they need, talking about, and asking for is one of the simplest ways to provide value.

Create Original and High-Quality Content

It’s very important to create original and high-quality content so people know the opinions and creativity belong to you. Also, your followers will come to you for that specific type of content. You will generate more engagement. This sets you apart from the crowd.

Also, Doing this creates the opportunity for the content to go viral and you will attract more engaged followers.

Share High-Quality Images and Videos

Sharing high-quality images and videos could be the difference between someone engaging with your posts or them choosing to unfollow you.

Make sure that your content doesn’t have low-quality features like being blurry or grainy. Use apps and filters to help enhance your photos and videos for a better quality of appearance.

Learn Your Audience

Once you’ve started to grow a following you need to learning more about your audience to better serve them. You need some market research that extends beyond social media.

Pay attention to more than just their demographics like age and gender. Get into the psychological factors that make your audience tick. For instance, which types of content are they searching for the most and how often are they spending time on specific social network platforms?

Continue to collect data about your supporters and apply these findings to your content. Be sure to engage with them often to show that you are a real human. Make your followers feel special, appreciated and seen.

Become Active and Promote Your Brand

If you want to promote and grow your brand you need to be active on social media. This means that just posting on your account shouldn’t be the only thing you focus on. You have to market yourself in multiple places at a time.

Show support to others. Visit other profiles regularly and answer questions, leave kind comments and like the posts.

Collaborate With Others – Build Relationships

Collaboration is a highly efficient way of becoming a social media influencer. The whole idea is to find other brands and businesses that relate to your own and leverage each other’s audience.

You could run a giveaway together or be featured for guest blogs. Some companies will let you do a social media ‘takeover’ for the day, in which you’ll run their account by hosting fun lives, posting stories, etc.

The most important about partnering with others is to make sure that your messages will work for the other’s audience and that the relationship is mutually beneficial. Don’t be afraid to reach out to brands and companies to start fostering a working relationship.

Use Hashtags

Hashtags are one of those things that make the social media world go round. These days hashtags are a necessity for your brand. They are a way for your content to be categorized so that more people can find you. They work similarly to the concept of SEO for Google.

You’ll want to stay updated on the keywords and phrases that are being searched for in your industry. Plan a hashtag strategy to make sure you are using them to the full potential.

Instagram allows you to use up to 30 hashtags for each post. Many apps help to generate some of the best hashtags for your audience.

Be Consistent

The most important tip to become a successful social media influencer is to remain consistent. No brand was built overnight. It took them some time to establish a brand, foster relationships and create high-quality content.

Create a long-term plan, learn the new trends and tips about social media marketing, give help and value to your target audience, build relationships. This way you will grow your brand and will become a successful social media influencer.

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7 Tips on How to Become A Successful Affiliate Marketer

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7 Tips on How to Become A Successful Affiliate Marketer
7 Tips on How to Become A Successful Affiliate Marketer

 

1. Become an expert

You need to become an expert in your niche. This allows you to tailor your affiliate campaigns to that niche, increasing the likelihood that you’ll convert. By establishing yourself as an expert in one area instead of promoting a large array of products, you’ll be able to market to the people most likely to buy the product.

2. Promote only quality products

You’ll have the ability to pick and choose products that you believe in, so make sure that your campaigns center around quality and valuable products that consumers will enjoy. You’ll achieve an impressive conversion rate while simultaneously establishing the reliability of your brand.

3. Reviewing products and services.

Focus on reviewing products and services that fall within your niche. Then, leveraging the rapport you have created with your audience and your stance as an expert, tell your readers why they would benefit from purchasing the product or service you are promoting.

Almost anything sold online can be reviewed if there is an affiliate program – you can review physical products, digital software, or even services booked online. It is especially effective to compare this product to others in the same category.

Most importantly, make sure you are generating detailed, articulate content to improve conversions.

4. Use effective marketing strategies

Instead of focusing on just an email campaign, also spend time making money with a blog, reaching out to your audience on social media, and even looking into cross-channel promotions. Test a variety of marketing strategies to see which one your audience responds to the most. Make frequent use of this technique.

5. Choose campaigns with care.

No matter how good your marketing skills are, you’ll make less money on a bad product than you will on a valuable one. Take the time to study the demand for a product before promoting it.

Research the seller. Your time is worth a lot, and you want to be sure you’re spending it on a profitable product and a seller you can believe in.

6. You need to know the new trends.

There is serious competition in the affiliate marketing world. You’ll want to make sure you stay on top of any new trends to ensure you remain competitive. Additionally, you’ll likely be able to benefit from at least a few of the new marketing techniques that are constantly being created.

Be sure you’re keeping up to date on all these new strategies to guarantee that your conversion rates, and therefore revenue, will be as high as possible.

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The Easiest System to Make Money Online
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Ghostwriter Guide: How to Become a Successful Writer

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Ghostwriter Guide: How to Become a Successful Writer
Ghostwriter Guide: How to Become a Successful Writer

 

Ghostwriting can be a very profitable career if you follow a few tips and essentials when applying for writing jobs and working with clients. This will ensure they are happy and give you good reviews, which in turn will lead to more jobs and more money.

Here are some tips you need to know about how to become a successful ghostwriter.

1. Applying for Jobs

Use popular freelance sites. Be picky. Only apply for things you can write well about or are genuinely interested in. It’s much better to specialize in a particular topic.

2. Read Each Job Listing Carefully

If anything is vague or sounds suspicious, pass on it. Chances are there will be plenty of other listings that will be clearer and created by people who genuinely want to hire a ghostwriter.

3. Check the Reviews for the Clients

See how many listings they created, versus people they hired. If they hired very few people, something is fishy.

4. NEVER Give Customized Free Article/s

This is against the terms of service in most marketplaces and is a scam to get free content out of eager writers. By all means put together an impressive portfolio of your work, such as blog posts and articles, but never work for free.

5. Communicate with the Client before Starting

Make sure everything is clear. You don’t want to waste time going back and forth or being told you have misunderstood something.

6. Beware of Scope Creep

This can happen when a client starts to ask for more and more things that the original agreement did not include. You might give in once if it is not going to be a great hardship to fulfill the request, but if there is a major change or too many requests, it is best to rewrite the agreement and adjust the pay accordingly.

7. Stay in Regular Communication with the Client for Longer Projects

If you are undertaking to write a book, for example, a quick note at the end of each day or two telling them how things are progressing should reassure them and keep you on the right track.

8. Be Clear about Their Style and Tone

If you are ghostwriting for a website or a person, try to keep your writing consistent with their style and tone. This is especially important if you are ghostwriting an autobiography for a client.

9. Don’t be Afraid to Ask for More Information

If you are writing anything in-depth or highly personal, don’t be afraid to ask questions. But do be sensitive regarding privacy. If they hesitate to answer, don’t push.

10. Treat All Information You Receive as Confidential

Even if you are not asked to sign a non-disclosure agreement or a non-compete clause, treat everything you are told or given with the utmost security-consciousness. If you’re not sure something should go in the work, ask, and abide by their answer.

11. Create a Regular Schedule

The schedule will usually include applying for jobs, writing, and administrative tasks such as invoicing, email and so on. It is important to continue looking for work even when you have gigs.

12. Remember That You Are Running a Real Business

Ghostwriting is a real career, a real service business that is in high demand. There are many potential clients out there looking for people like you to create content for them. Keep track of all your paperwork such as receipts in a filing cabinet or accordion file, and organize all of your work-related to each project in a separate folder – named something logical so you can find your work easily.

Ghostwriting can be an enjoyable and lucrative career. Follow these tips to become successful in your venture.

How to Find Ghostwriting Gigs – How to become a successful writer

There are several ways to find good ghostwriter gigs online. It’s just a question of how long you wish the content to be, what topics you want to write about, and how much money you want to earn.

Length of Content

The length of content will determine how much work needs to be done and how much a ghostwriter can expect to be paid. The most common projects advertised include:

* Blog posts
* Articles
* Sales copy
* Non-fiction books
* Fiction books (occasionally)

The longer the content, the higher the pay in most cases. Some will pay by the word, such as two cents per word. Other clients will be willing to factor in things like having to do research, formatting the book for the Kindle eBook reader, and so on.

Writing is the most important aspect of what a ghostwriter does, but if you can offer these kinds of added extras as well, you can make the most of every project you secure.

The Topics You Want to Write About

When you are first starting, chances are you will end up writing about a wide variety of topics. However, over time you will most likely start to specialize in certain topics, such as finance, self-help or health.

This helps you make the most of the research you will often have to do to complete a project. You will soon find many reliable websites you can refer to over and over again as you take on new assignments.

Keep an updated list of URLs so you can turn around your projects faster and faster, boosting your per-hour income.

How Much Money You Want to Earn

Some people become a ghostwriter as a second job, working freelance in exchange for some extra cash. Others aspire to be a full-time writer, which means being very organized and efficient.

It is a juggling act between getting new projects, and working on the ones you have been hired for. If you are the type of person who procrastinates or has trouble managing their time, this could seriously limit the amount of money you can earn.

Getting Gigs

Freelance marketplaces are the easiest places to get gigs. It is just a question of how much you will get paid.

* Fiverr.com, as the name suggests, is a site where freelancers are paid $5 in most cases for short projects. This will usually represent one article of 250 to 500 words. If you want to charge more, your samples should show you have something special to offer.

* Upwork.com is one of the most popular freelance marketplaces. It will take time to go through all of the jobs listed. They take a percentage of what you earn from each gig, ranging from 5% to 20%.

* Guru.com is a popular technology-related site that has also opened up to writing gigs.

* Freelancer.com is an easy-to-use site you can connect to via your Facebook account.

* PeoplePerHour.com is a UK-based company with a wide variety of freelance gigs.

* Toptal.com, which stands for Top Talent, claims they are an exclusive site with the best freelancers. Most of the subjects are related to website design, but you might be able to find clients looking for content as well.

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