Backlinks are very important for your Search Engine Optimization (SEO) strategy. One-way links are incoming links to a certain page. They are links back to your page published on a different page.

Search engines decide on your blog/website rankings by calculating how many backlinks you have. When many websites link to a certain site, that’s proof that the site provides high-quality content.

Attention! Avoid websites that generate backlinks in a short period of time. (Black-Hat Technique)

Why would an online site get banned for generating backlinks? As soon as you generate many back-links in a short period of time, your blog or website will get banned by search engines. They do that to control the use of Black-Hat SEO techniques.

So the number of links can actually harm your blog or website. It is true that the more links you have, the better. But it is dangerous when the quantity of incoming links becomes very high in a few days. You’ve just started out and your website has generated 10.000 backlinks. A lot of people tend to make the mistake of buying links. Stay away from such things. They are only good at bringing trouble to your site.

There are four types of quality backlinks.

First, backlinks coming from Internet websites that have high authority on search engines.

Second, links coming from sites that have backlinks from other authority sites.

Third, backlinks from sites that have never linked to you in the past.

Fourth, links from relevant authority sites.

One authority link that comes from top-rated WebPages is really better than 10 links from 50 Net sites with no authority. If you rely on the value of the links, you will certainly achieve high rankings.

However, if you simply rely on the number of backlinks without caring about quality, your internet site is at stake. Simply because there are few limitations on the number of links you could have every month.

In case you surpass the limitations, search engines will find out and ban the site.

Some people are trying to cheat advertising networks by visiting their own websites from different computers with different IPs and then clicking on ads in order to earn a lot of money.

They didn’t succeed at cheating them because these networks already estimated clients’ earnings by calculating traffic, bounce rate, etc. So if the website gets 200 visitors per day and 197 of them to click ads, that sounds fake.

It is the same with Backlinks. If you have 200 visitors every month but you have 9.657 backlinks, that sounds unnatural. Your website is likely to be banned in this case.

So it’s important for your website and your business to create quality backlinks. Link quantity puts your site/blog and your hard work in jeopardy if you are not careful enough.

SEO Tips – Use Backlinks & Anchor Text to Get More Traffic

When most SEO specialists think of link building, they think of backlinks. But, there are two components to create an effective link strategy and drive optimum traffic to your website or blog. What are they? Backlinks and anchor text linking.

What are Backlinks?

Backlinks are links from other websites and blogs to your online website. In essence, backlinks are a sign of popularity. The more of them you have pointing to your site/blog, the more popular it becomes with search engines.

After all, if so many sites link to you – even though you may not link to them in return (this is known as reciprocal linking) – then your site must contain some good info, quality content, informative, etc.

Backlinks set your site up as an authority, and this is why so many webmaster, search engine optimization specialists and internet entrepreneurs spend so much time trying to get a lot of them.

Search engines love sites with a lot of backlinks.

How to get more backlinks tip: Getting quality backlinks starts with quality content. Think — what is it that makes web surfers want to share (ie, link to) something they’ve read? They connect with it. If it is informative, gives the reader an “aha!” moment, is funny, touching, etc. It should evoke some type of emotion.

The emotion will make the prospect to share the link.

Remember, backlinks start with good, high-quality, content. Professional SEO copywriters and internet marketing firms provide this type of content.

Why Anchor Text is Important

The second component of a successful link strategy is properly using anchor text when hyperlinking. What exactly are anchor text and anchor text linking?

The words and/or phrases that you make a clickable link (a hyperlink) on your site/blog are called anchor text. These words literally “anchor” the link beneath. Search engines use anchor text to help discern what a site/page is all about.

So you want your top keywords to be used as often as possible as anchor text.

Anchor Text Rule. Try to stay away from hyperlinking the phrase “click here.” Always, try to make your hyperlink a relevant keyword phrase.

SEO Tip

Eighty-eight percent (88%) of adult online shoppers conduct some form of online research before making a purchase on the web, and search engines, used by 67% of these shoppers, are the most popular research tool. [Source: icrossing Inc.]

If you have an effective backlink and SEO strategy your site can be among the top results.

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