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SEO: Link Building Tips to Grow Your Business [Infographic]

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SEO: Link Building Tips to Grow Your Business [Infographic]

Links are the backbone of the web and they are a very important tool for your business. But you need to know that the right kind of links can improve your online presence and the wrong kind of links can destroy your business.

Here are some tips about how to create a successful link building strategy that drives traffic to your site and boost your sales.

Explanation – Link Building for SEO

Link building for SEO is getting links from other sites back to your site. Links are one of the top SEO ranking factors.

Why Link Building Is Important for SEO

There are two main reasons why link building is important for SEO:

Google bots discover content by following links. Without any links to it, Google cannot find your content.

Links are one of the most important SEO ranking factors.

Authority Link

An authoritative link is one coming from a site that is trusted by its audience and Google. They regularly publish high-quality, well-researched, and verifiable content that attracts inbound links from other high-quality sites.

Also, link authority is known as link juice. A high-quality, authoritative site has a lot of link juice which it passes through its links, helping those linked pages to rank higher.

Important Links for SEO

There are three types of links that are important for SEO link building:

Internal links, which are links on your site to your content

Outbound links, which are links from your site to other sites

Inbound links (backlinks), which are links from other sites to your site

Important tip. You need to build links to content that is relevant, valuable, and trustworthy. That’ll help both Google and visitors see you the same way.

Link Building for SEO: Internal Links

It’s very important to have a good internal link structure for SEO. This helps visitors navigate your site, and find new content, and it does the same for search engines. (Google)

There are two main methods for building internal links.

Always include relevant internal links to your content whenever publishing a new piece of content.

Regularly update your older content to add links to newer content.

Guest Blogging and SEO Link Building

One of the most effective types of link building is guest blogging. Guest blogging works because you offer value to site owners in exchange for a link back to your site. If you choose your guest blogging targets carefully, you can build up an authoritative inbound link.

How to use a guest blog effectively

Identify sites that accept guest posts

Pitch and create quality content

Create a bio that helps both with link building and lead generation

Link Building and Social Shares

Social shares aren’t a direct ranking factor, but they can help indirectly. The more your content is shared on social media, the more people will see it and link to it. This explains why the highest-ranking content usually has more social shares.

Link Building Techniques to Avoid

Link building for SEO has changed because SEO has changed. There are a few techniques you need to avoid!

Buying or selling links to improve your rankings.

Link exchanges.

Low-quality directory sites.

The Benefits of Content Syndication: How to Get More Exposure and Backlinks

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The Benefits of Content Syndication: How to Get More Exposure and Backlinks
The Benefits of Content Syndication: How to Get More Exposure and Backlinks

 

How to gain a wider audience, more followers, and backlinks without doing extra work. Many successful marketers love the idea, which is why marketing campaigns have evolved the content syndication.

Here are the benefits of content syndication you need to know. How to get more exposure and backlinks pretty fast.

Syndication is not the same as guest posting. With syndication, you write a piece of original content and post it on your website then try to get others to post it on their sites as well. Effective sharing of your content.

Questions arise involving duplicate content and good search engine optimization (SEO) rankings, but these issues are being solved daily by forward-thinking entrepreneurs.

The bottom line is that content syndication can earn you a larger audience as well as more backlinks.

What is Content Syndication?

Content syndication it’s the practice of publishing your original material on other peoples’ websites.

While this may sound strange at first, the statistics speak for themselves. You can enjoy great success with such a strategy.

New York Times bestselling author James Clear has seen a massive jump in followers using syndication.

Twice a week, he writes a piece of content to publish on his site. About one week later, he focuses on getting this original material published on third-party websites.

One of his original pieces that were re-published on Lifehacker earned him 600 new followers.

Write great content to drive traffic to your website then, as part of your content strategy, approach relevant third-party sites about re-publishing your material.

Syndication yields better results than writing guest blog posts on other peoples’ sites. Internet marketing influencer Neil Patel describes syndication as having more scalability, which basically means you get more out of what you already have.

Syndicated content naturally earns you backlinks. Syndication is working smarter, not harder.

However, the process of syndication must be handled smartly and carefully. If not, it could bring you new problems rather than new followers.

Content Syndication and SEO

Some of the biggest problems that could result from syndication are SEO problems. The largest search engine, Google, frowns upon duplicate content. Identical material can cause multiple complications.

Search engines could choose the wrong website to rank as your original creation, thus costing you rankings.

As search engines crawl content, if there is too much duplication without explanation, they might miss your original content.
Extensive replication of material could weaken your SEO rankings.

If you want to improve your SEO rankings and grow your followers and audience in hopes of earning more sales, create content designed to reach your target audience organically.

However, since syndication yields excellent results without extra work, how can you get around the issue of duplication?

There are some ways. One of the most important tools for avoiding problems with replica material is the rel canonical tag. These tags let search engines know which URL is the original master copy of a specific web page.

Tips for Effective Content Syndication

In addition to canonical tags, there are other ways to maximize syndication benefits.

Advanced Planning—Syndication should be built into your overall content marketing strategy. Define your business goals. Create material of high quality to drive traffic to your website then look for relevant syndication partners and create attention-grabbing pitches.

Identify Appropriate Syndication Associates—Look for well-liked websites with high SEO rankings that are related to your target audience. You must do the research, but this work pays off.

Distinguish Your Most Effective Syndication Strategy—There are multiple ways you can syndicate an original piece of content. You can personally approach possible syndication partners. You may also want to consider syndication networks. In some cases, you may want to syndicate a headline only with a link back to your website.

Use Social Networks—Social media is a great way to get more exposure for your original blog posts and material. Social shares can drive traffic to your web site.

Content syndication is an effective way to make your original copy work harder for you without spending extra time and money.

By working with other website owners to re-publish your material on their sites, you can earn valuable backlinks, higher SEO rankings, a larger audience, and possibly more money.

With so many benefits, syndication is worth considering as part of your digital content marketing strategy.

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Backlinks Guide: How to Boost Your Rankings on Google [Infographic]

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Backlinks Guide: How to Boost Your Rankings on Google [Infographic]
The more backlinks you have pointing back to your site from relevant and reputable sources, the more popular Google thinks you are – so you can improve your SEO and boost your rankings

Tips on How To Get SEO Backlinks From Social Media

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Social media is one of the most effective and powerful tools for your business. It can be used to attract potential customers, keep current customers interested, create an effective SEO strategy, get SEO backlinks, increase your sales and grow your income.

Here are some tips on how to use social media to get SEO backlinks.

Find Niche Bloggers

It’s best that you look for niche bloggers who may be open to the idea of you writing a guest blog post for their site and audience.

Once you’ve found a blogger who posts quality content, interact by commenting on posts you like, even sharing them on your own site and social media platforms.

That way, you can start a connection with the blogger before you even come forward with a request for guest posts.

As you craft your post, look for opportunities to build backlinks to specific and relevant web pages on your own site.

Additionally, be sure to include target keywords in your post, both to help the person whose blog on which you’re posting and to boost the chances that more people will see your post.

Search for Product Review Opportunities

If you sell a product, search for individuals who may be willing to try it out and write up a review. Usually, favorable reviews include links to the company’s website.

Just make sure your product is the best it can be before someone tries it.

Because backlinks are very important in search engine rankings, you want to make the most of every opportunity you have when it comes to earning backlinks.

Add Visuals to Your Content

When crafting content to share with your social media followers or site visitors, be sure to include engaging visuals that make visitors and followers stop scrolling and take notice of what you are sharing.

There’s an undeniable visual content effect. This is mainly because consumers have grown used to being visually engaged by the brands they interact with and from whom they make purchases.

People love much more visual content than text.

No matter how fantastic your content may be, it could fly right under the radar if you don’t take out time to include compelling visuals that attract potential readers and customers.

Interview Professionals in Your Market

You aren’t the only expert or entrepreneur in your business sector. Additionally, there are likely professionals in your market that you admire and with whom you want to work.

Seek those people out and see if they’d be willing to be interviewed by you about a current and exciting topic in your industry.

When compiling your questions and going through the answers, look for anchor text you can use to link to the interviewee’s site.

Once the interview goes live, ask that the interviewee include a link back to your site. That way, you’re helping each other out.

Speak at Events

Depending on how long you’ve been in your chosen market, you may have amassed a vast wealth of knowledge.

If you feel up to sharing your opinions and what you’ve learned about your business sector with others, look for opportunities to speak at events.

As you check out your options for potential events to speak at, focus on those that have a good reputation.

You don’t want to be associated with an event, company, or association with a questionable, low-quality or downright disreputable reputation.

Once you’ve found an event that interests you and are chosen to speak at it, be sure you and your company are listed on the event’s website, and check to see that there’s a link to your site.

That way, attendees can get an idea of what to expect, and they could become customers. Using social media to get high-quality backlinks is easy when you have the right tools, an effective strategy, and knowledge.

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How to Get More Backlinks – How to Rank Higher On Google

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How to Get More Backlinks - How to Rank Higher On Google
How to Get More Backlinks – How to Rank Higher On Google

 

Google algorithm still determines backlinks as the major indicator as to the authority of a blog. The more backlinks you have, the higher you rank in search results. It’s a terrible headache for webmasters.

Plenty of services offer to get backlinks for you and it sure sounds good but be careful. You can get penalized by Google for this. Then you will lose whatever ranking you currently have and you will need to start again!

Backlinks – The Reasons

Some of the main reasons for backlinks are:

They send traffic to your site
When you get a backlink from another blog you will get traffic from that blog as people click through to read the article.
They make your blog seem really important
A backlink is a lot like an endorsement from another blog
They provide new resources for readers
When you link out to other blogs it gives your readers new information. Don’t be afraid to link out a lot as it shows that your posts are well researched and valuable sources of new information.
They get your noticed by the owners
When you link to another blog and someone clicks through that click shows up as a site visitor in statistics programs. This is a good way to get other blogs to notice your blog and should form a valuable part of your blogging strategy.
They help you rank better on Google

How To Get More Backlinks

1. Produce high-quality content

We all know it’s a good idea to use your target keywords with content and intent that is geared towards your niche and target audience. The other part of that is that Google looks for content that is relatable but also valuable and exciting. Something slightly different and not the same old duplicate, boring content.

2. Promote other blogs

This is one of the best ways to get backlinks and have your blog shared. I recently commented on a top blogger in one of my posts, sent her out an email and she added my post to her blog.

This is a great way to get reciprocal traffic!

If you look at other big, popular blog sites like Nichehacks.com their articles are filled with helpful links.

This not only gives the readers more resources but it also gives them more promotion.

Just make sure you always tweet out to the owner that you’ve mentioned them in your blog. Do this for 20 minutes 5x per week and your blog will get more traffic for certain!

3. Local business opportunities

Many states and local cities or townships have websites or online magazines that regularly feature local businesses as a way to support and encourage them.

Sometimes you can find a way to get mentioned by creating some content that helps their website.

If your business or blog was related to health or doing something to help this issue or could offer advice, it’s quite possible you could submit an article to them.

4. Collaborate with other bloggers – Promote an event

This is a really clever idea because both individuals then go their own way and promote the event to their own audience which has the double effect of building interest for the event and also tapping into the other guy’s readers.

What’s more, this type of event helps internet business people succeed and, as such, they are much more likely to link out to the event or the people that helped them.

Think about something that is missing in your niche and then makes contact with another blogger who might be interested in teaming up with you to either develop it or just promote it.

5. Write valuable content off-site (not just guest posts)

We all know that guest posts can be important but there are a lot of other options that can really help to build backlinks.

There are sites like Medium.com or Quora.com that have an original articles section where experts write about topics in depth.

You can, of course, include links to your own blog in these but the main advantage is getting in front of other bloggers and site owners who might link to you if think your stuff is really good.

Make sure to also share on LinkedIn and share on mix.com or forums as they really love quality content.

The best advice in relation to link building is to focus on improving your site’s content and everything–including links–will follow.
Attention! Don’t try to fool search engines (Google). The search engines now are pretty smart and they will ban your website!

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