Link Building: 9 Tips on How to Improve Your SEO Strategy [Infographic]
Link building is a great ranking factor for websites to appear higher in search engine results pages (SERPs).
Link Building Tips and Effective SEO Strategy
It’s a common practice for SEO strategies. Many marketers and SEO experts are using link-building techniques to improve their search engine optimization (SEO) strategies.
Here are some tips you need to know about link building and how to improve your SEO strategy.
1. Interviews
Interviews with industry experts are a great way to attract links. But you need to ask all the right questions that your target audience wants answers to.
2. Resource Pages
Resource pages can help you to provide useful content. So, if you have a high-quality piece of content, you can create a resource page.
3. HARO
HARO (Help A Reporter Out) is a free service where journalists connect with bloggers and industry experts. With HARO you can get valuable backlinks from news sites.
4. Linking Out
Linking out is a good practice for on-page SEO. Also, it can help you to build relationships. You gain favor with other people by possibly having them return the favor sometime in the future.
5. Media Events
Events promotion can be tricky but it’s effective. The trick is to create shareable content to promote a specific event that is published on its event page.
You can tap into events communities or websites dedicated to events and get links.
Last Tip
Link building is one of the most effective techniques for your SEO strategy.
These tips can improve your SEO strategy, reach your target audience, and build backlinks to your website.
YouTube: 5 Tips on How to Create Backlinks to Your Videos
As you know YouTube is the best video platform. But if you want to improve your Youtube video marketing strategy you need to create backlinks to your YouTube videos.
YouTube: How to Create Backlinks to Your Videos
Backlinks are hyperlinks that interlink one website to another. Backlinks are used for search engine optimization to achieve higher rankings.
Here are some tips about how to create backlinks for your videos.
Backlinks are important because they will help you to rank higher and generate more organic traffic. When your YouTube video gets a backlink from a credible website or source, your YouTube video will start to appear in relevant searches and will attract more interested people.
Backlinks also can generate referral traffic to your YouTube videos. Every time people are using a backlink linked to your video, your traffic and views will increase.
Remember that great backlinks are relevant, credible, anchor text, and are from a high-traffic page.
Tips on How to Create Backlinks To Your Videos
There are two types of backlinks you can create: dofollow and nofollow links. Dofollow links are genuine links that offer information to the audience. Remember that search engines ignore nofollow links.
How you can create backlinks for your YouTube videos.
Guest Vlogging
Guest vlogging is similar to guest posting. Guest vlogging is a great way to get backlinks from popular YouTube channels. Also, you can collaborate with other YouTube video creators and attract more attention and traffic to your videos.
Embed YouTube Videos To Your Blog
If you have a blog you can embed YouTube videos and increase your visibility. This will help you gain more views on your videos and boost your channel’s ranking and popularity.
Share on Social Media
You can share your videos on social media. You will attract your target audience and generate more views by putting your video links in your stories, feed posts, or bio. Then, you can submit your links on different social media platforms for social bookmarking.
Use Comments
Comments can help you to share your links on other groups and threads related to your channel’s niche. Comments with strong links grab attention and generate backlinks to your video.
When commenting on other brand’s videos, you can also collaborate with them. So you can expand your audience and generate targeted traffic.
High-Quality Content
You need to create high-quality video content to get more views and generate engagement. You can create explainer, how-to, tutorials, DIY videos, etc. With high-quality video content, you will achieve higher rankings, popularity, and traffic.
Last Tip
These tips will help you to create backlinks to drive more traffic to your YouTube video channel and improve your video SEO strategy. Start with optimizing your YouTube channel and uploading excellent video content.
Important Tip. Don’t forget to include your links in your video’s description.
Marketing Tips: How to Build Backlinks with Infographics
Infographics are a very useful tool to build backlinks and promote your business. Stats show that people remember only 10% of the information they hear and they remember 68% of the information they see. That explains why infographics can generate successful results.
Marketing Tips: Backlinks and Infographics
Today, 65% of brands or businesses are using infographics for their marketing strategies. Infographics have the power to increase web traffic by 14%. Also, articles with images receive 94% more views.
Infographics and Benefits
Persuasive and eye-catching visuals.
Easy to read and understand.
Boost your SEO strategy.
It’s easy to embed infographics to your website or blog.
Here are some marketing tips about how to build backlinks with infographics
Create an Engaging Infographic
A compelling and engaging infographic can help you to build backlinks. Create an engaging infographic around a topic of your audience’s interest. Choose a stunning design and related facts and stats to support the story.
Create an infographic that can attract interested people and generate high-quality backlinks for your website.
Publish Your Infographic
Before you begin sharing your infographic, publish it on your website. That way, the people who find your infographic will give you credit.
Publishing it on your website also allows you to optimize it for search. You can add alt-text, a title tag, and other image search optimization elements. Also, you can create a post around it to rank and generate backlinks.
When you publish your infographic, use on-page optimization techniques to increase your organic reach.
Use a call-to-action (CTA). The CTA may ask the audience to simply share the post, buy a product, fill out a survey form or subscribe to your email list.
Promote Your Infographic on Social Media
An infographic needs a little help to get famous. So sharing it on social media platforms it’s a part of your backlink strategy.
Attention! a long infographic may not fit well with the image dimensions on most platforms. So you can share its snippets instead. They can arouse the audience’s curiosity to follow the link and access the complete infographic on your website.
Paid advertisements are also a great way to promote infographics. That’ll broaden your reach, attract more eyeballs to your infographic and increase your backlinks.
Social media platforms are now using AI techniques to identify your target market and advertise your brand to them only.
You can use these social media platforms for both organic and paid infographic promotion.
Twitter: Use relevant hashtags and use pay-per-performance ads to increase the chances of getting backlinks.
Facebook: Best for paid promotion. FB ads are very effective to reach the right audience.
Pinterest: Pinterest is a visual search engine. It’s the platform you need to use to promote your infographic.
LinkedIn: Linkedin Sponsored Content is an excellent tool for generating leads. The paid advertisement on LinkedIn will reach professionals and experts. This means you can receive high-quality backlinks through Linkedin.
Use Infographic Directories
The backlinks from directories may not hold much value, but they can help you to promote your infographics.
Think of them as repositories with infographics on all topics. You can find many infographic directories where you can submit your visuals for publication.
These directories can help you to reach more people and improve the visibility of your infographics.
Track Your Published Links
Link-building is challenging and time-consuming, so you need to keep track of the links, shares, etc.
You can use backlink checker tools like Ahrefs, SEMrush, Moz, to keep an eye on your backlinks. Sometimes bloggers use the infographic without linking to the source on your website.
You can use Reverse Image Search to find such websites and contact their webmasters for links. Thank them for featuring your infographic and offer them to use the embed code or link back to the source.
Infographics are a smart way to increase your website traffic and ranking through backlinks. They are a balanced mix of visuals and text which offer information in an engaging form.
Last Tip
Link building or backlinks is one of the most challenging aspects of SEO. A well-designed, informative, and engaging infographic promises many quality backlinks.
Take action now and start creating effective, useful, and engaging infographics to build quality backlinks.
SEO: 7 Tips on How to Create a Successful Link Building Strategy
Link building or backlinks is essential for a successful search engine optimization (SEO) strategy. These days, you need to create a high quality linking strategy, if you want to rank higher in search engines.
Backlinks will help search engines rank your content and also will help your website to improve trustworthiness and reliability.
SEO: How to Create a Successful Link Building Strategy
Here are some tips and practices on how to create a successful link building strategy.
The Skyscraper Technique
The skyscraper technique is a common method for online brands and businesses to promote their expertise through great content and high-quality links. It has some of the basic elements of backlinking, the skyscraper method does things slightly differently.
The technique starts with sourcing a credible and popular content topic from a niche related to yours. The next step is creating and publishing a better article or blog post on that same topic on your website and promoting your content to high-value platforms to achieve backlinking success as the article from which you drew inspiration.
The skyscraper technique might sound simple, but it isn’t. Your content has to stand out and offer real value to your readers if you want to attract quality backlinks.
Benefits
The skyscraper technique is very effective. By boosting the reputation of your website’s content, it can help grow your ranking in Google’s search results for keywords or phrases related to your niche.
By building high-quality backlinks using the skyscraper method, you can reach interested readers and target audiences that looking for reputable information resources. So you can increase your targeted traffic.
Also, the skyscraper technique can help you to overcome the common blocks of writers. Like what topics to write about and what keywords to choose.
Remember, you’ll have to find articles in your niche that have a strong backlink profile. This research should give you an idea of what to write about and how to create unique and high-quality articles.
The skyscraper technique can help you to increase website traffic through SEO, boost lead generation, and generate sales.
How to Create a Skyscraper Technique to Build Backlinks
Find a Topic and Relevant Content
First, you’ll need to find content that is successful and then create your content around the same topic. You need to find relevant content with lots of backlinks but you need to create better and high-quality content.
Use Guest Posting
Publishing the article on your blog and waiting for the backlinks to come naturally might take months or even years! It’s better to be proactive by finding guest posting opportunities.
Backlinks aren’t free you need to earn them. If you can build a portfolio of guest posts that link back to the relevant article on your website, you’re already on your way to success.
Every backlink is an upvote that Google and other search engines are using to determine how good your content is and how high your website should rank.
Improve Your Content
Content marketers often don’t like to create new content on topics that have been covered before. But this doesn’t mean to write a completely different article from scratch.
If you already have some ideas or you know new tips you can add them to your old content and create a brand new piece of informative content.
If you like to create a more detailed piece of content, here are some elements you can use to make it more comprehensive and informative:
Lists and steps
Goals and explanations
Examples and use cases
How-to’s and tips
As a savvy marketer, you have to write about topics that you know very well. Also, your articles need to be evergreen and provide value to your readers.
Use Socia Media
You can also use more channels to improve your content’s reach and visibility. Social media platforms like LinkedIn, Twitter, and Instagram are great for improving reach and promoting your work to a new audience.
Use Infographics
These days top-ranking websites and others use infographics. You will get more attention with an infographic than with a 2000 word blog post.
You can attract more interested people (traffic) by creating infographics with stunning images. Also, your readers can share your infographic and generate more backlinks to your website or blog.
Use Press Releases
Writing press releases can help you to earn backlinks. A decent press release can generate some backlinks from high-authority websites.
Last Tip
The skyscraper technique isn’t a guarantee of backlinking success, but it’s a tested strategy that many marketers are using it.
When done correctly, this technique can double your organic traffic. You can build quality backlinks pretty quickly.
It’s up to you to decide how to build quality backlinks. Search for new tips, techniques, and trends. Don’t forget that the online world and marketing are changing pretty fast.
Search and discover new ways to create a successful link building strategy to grow your business and achieve higher rankings. Take Action Now!
Backlinks or one-way links are simply linking that point to your website from another website. The best part of backlinks is that they help promote your blog or website just by being hyperlinks to you from another source. Important! you need quality backlinks.
A good backlink is an important component of a successful website.
SEO Tips: Why Backlinks Are Important – How To Improve Your Rankings
Here are some SEO tips about how to get quality backlinks and why backlinks are important.
It’s unbelievable but an incredible 94% of websites do not even have a single external backlink!
Stats show that 4 of the top 8 ranking factors are related to link signals. There are many ways to get backlinks, but not all links are created equal.
There are large differences in link elements that make some links more valuable than others, such as the anchor text, URL factors, clickability, and whether they are follow or no-follow links.
Also, you need to build trust, diversity, and relevance. Focus on making long-form content that answers the questions of your target audience. When you create helpful and quality content, the backlinks should come as a result.
Backlinks to your website are a signal to search engines that others like your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to.
So, these backlinks can have a positive effect on a site’s ranking position or search visibility. (SEO and SERP Effect)
Backlinks and Value
Some backlinks are more valuable than others. Followed backlinks from trustworthy, popular, high-authority sites are the best backlinks to earn, while backlinks from low-authority sites are typically not valuable.
Even just being mentioned on high-quality websites can give your brand and website a boost.
Links you create to other sites also differ in value. When linking out to an external site, the choices you make regarding the page from which you link (its page authority, content, search engine accessibility, etc,) the anchor text you use, whether you choose to follow or nofollow the link, and any other meta tags associated with the linking page can have a heavy impact on the value you confer.
Referral Traffic and Backlinks
Backlinks also provide another way for web visitors to find your website. If a visitor is reading an informative blog and sees a link pointing back to your site and finds the topic interesting, they could click the link and be directed to your site.
This is known as referral traffic and it can have a positive impact on your website’s online reputations.
Listing Your Website
Listing your website in local or online directories will give you a strong backlink, although, it may be a nofollow backlink. Regardless, directories like Yelp, Yellow Pages, and Four Square make it easier for potential customers to find your website, read reviews and determine if your site is useful and trustworthy for them.
Also, Google’s My Business pages allow you to list your business and website on Google Maps, making it easy for customers to find you. Be sure to use the correct name, address, and phone number across all online directory listings to avoid potential confusion.
Guest Blogging
One of the best strategies to gain high-quality follow backlinks is to guest blog for other websites in your industry. This is more time-consuming than the other options, but this is the best way to build high-quality backlinks.
To perform guest blogging, you will need to research quality sites in your industry and find out which ones accept guest blogs.
SEO and SERP
Searching Engine Optimizing SEO
Backlinks affect your SEO and your SERP (search engine results page) ranking. Search engines use algorithms to gather information and rank pages, and they use bots and spiders to crawl your site for content and backlinks.
Search engines aggregate the volume and relevance of all of the pages linking to your site which impacts your page rank. So the better the backlinks, the better your SERP.
Plan and Backlinks
There are different types of backlinks and various ways to get them, it is important to have a plan in place. Acquiring backlinks doesn’t require any technical skills, it is more about networking and relationship building.
The best way to get organic backlinks is through quality content since another site will link to you if you give them a compelling reason to. Here are some ways you can improve your chances:
Write articles, press releases, blog posts, and general quality content. Don’t forget infographics!
Regularly add new blog content and guest post on other blogs.
Use social media and always link back to useful content on your site.
Use quality search directories and directory sites
Make it easy for people to share what you create with social share tools and links.
Many SEO experts say that Backlinks affect search engine rankings more than anything else. The number and quality of them pointing to your site will determine in what position your site ranks in the search results.
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